• 제목/요약/키워드: 속옷

검색결과 103건 처리시간 0.018초

20~30대 여성의 유행선도력에 따른 속옷 구매행동 및 태도에 관한 연구 (Fashion Leadership, Underwear Purchase Behaviors and Attitude of Females in Their 20s-30s)

  • 김정우;진선영
    • 한국의류학회지
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    • 제34권8호
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    • pp.1319-1330
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    • 2010
  • This study examines the underwear purchase behaviors of female consumers based on fashion leadership. Data research was conducted on 348 females in their 20s and 30s located in the city of Seoul & the surrounding Gyeonggi provincial area. The SPSS 17.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, ANOVA, and Scheffe's test as a post-hoc analysis. The results of this study are as follow. 1. Fashion leadership was identified with four factors; fashion opinion leadership, fashion innovation, confidence of fashion, and potential fashion leadership. Customers were segmented into the following three subdivisions: fashion leaders, fashion followers, and fashion laggards. 2. The factors derived from the factor analysis of underwear purchase motive included pursuit of fashion, economic, and fashion coordination. Fashion leaders highly regarded the pursuit of fashion & fashion coordination, but fashion laggards regarded economics highly. 3. The factors derived from the factor analysis of selection criteria included design attributes, brand attributes, functionality of clothes, and practicality. Fashion leaders regarded the attributes of design and brands highly; fashion followers regarded design attributes highly. 4. The factors derived from the factor analysis of underwear attitude included fashion/shopping orientation, fashion coordination orientation, and wear sensation/modesty orientation. Fashion leaders regarded fashion, shopping, design, and fashion coordination orientation highly relative to fashion followers and fashion laggards. 5. Fashion leadership showed significant differences in purchase motives, selection criteria, and underwear attitude.

A Study on the Wearing Satisfaction of Men's Upper Body Correction Underwear

  • Han, Hyun-Sook
    • 한국컴퓨터정보학회논문지
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    • 제27권8호
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    • pp.161-168
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    • 2022
  • 본 연구에서는 20대 경도비만 남성을 대상으로 시판 남성용 상체 보정속옷에 대한 착용만족도를 알아보고 개선점을 파악하고자 하였다. 피험자는 20대 남성이면서 BMI지수가 25~30인 (경도비만)인 사람으로 15명을 선정했다. 연구 결과, 남성들의 보정속옷에 대한 인지도와 관심도는 낮은 편이었다. 착용 만족도 조사에서는 입고 벗을 때 불편하다고 부정적으로 답한 사람이 많았다. 압박감면에서는 초반에는 압박감이 강하다고 느끼지만 시간이 지날수록 익숙진다고 하였다. 답답함과 더위와 관련하여 부정적으로 응답한 사람이 과반을 넘었고 땀 흡수 및 배출과 관련해서도 부정적인 의견이 많았다. 시각적인 부문에서는 가슴 보정, 허리 옆부분 보정, 허리 앞부분에서 모두 긍정적인 반응을 보였다. 결론적으로, 남성용 상체 보정속옷의 개선점은 과한 압박감이 가져다주는 답답함과 소화불량, 여름철을 고려하여 더위와 땀과 관련한 기능성 부분인 것으로 나타났다.

감염인 코너-병원에 가면 김밥을 먹는다

  • 현기
    • 레드리본
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    • 통권75호
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    • pp.12-13
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    • 2007
  • 오늘 소풍을 간다. 그렇게 중얼거린다. 새벽 다섯 시부터 부산하게 움직인다. 어젯밤에 미리 이불 속에 넣어둔 속옷으로 갈아입는다. 역시 어젯밤에 미리 책상 위에 챙겨놓은 나머지 옷들을 입는다. 나를 꼭두새벽에 잠 깨운 휴대전화를 호주머니에 밀어넣는다. 바깥바람은 아직 차지만 문을 힘껏 밀어제치고 터미널로 향한다. 깜짝 놀란 어둠이 검은 고양이처럼 멀리 달아난다. 잠시 뒤돌아보면 창문을 열고 가족이 손을 흔든다. 한 달에 한 번 대도시 종합병원으로 진료받으러 가는 길이다.

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란제리 디자인의 이미지유형과 디자인 특성

  • 위은하
    • 한국가정과학회:학술대회논문집
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    • 한국가정과학회 2003년도 학술대회
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    • pp.79-79
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    • 2003
  • 최근 홈쇼핑이나 인터넷쇼핑을 이용한 구매율이 높아지고 있는 란제리는 겉옷의 맵씨를 좋게 해주는 속옷으로 최근 실내복까지 겸하고 있다. 본 연구는 란제리디자인의 시각적 이미지효과를 알아보고 이미지유형별 디자인특성을 규명하기 위한 목적으로 란제리디자인의 이미지 구성요인은 무엇이며 이미지 유형에 따른 유형별 디자인 구성요소와의 관계는 어떠한지 살펴보았다.

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한국, 중국과 홍콩 성인여성의 속옷 선호색상 비교 연구 (Comparison of innerwear color preference among the Korea, China and Hong Kong)

  • 차수정
    • 패션비즈니스
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    • 제16권5호
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    • pp.106-113
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    • 2012
  • This study intend to research color preferences about innerwear(specially brassiere) and draw a comparison of color preference's differences among the Korea, China and Hong Kong. The subjects of study are female students of universities in Korea, China and Hong Kong. The data analysis was done with the statistical treatment in SPSS 14.0, and the results are as follows. Female students of universities in Korea, China and Hong Kong are distinguished from wearing color and preference color of innerwear. Korea and China female students prefer skin color to the other color but most of Hong Kong female students prefer black color. In case of red color, Korea female students don't select a red color as a preference color but even if some students select a red color, China and Hong Kong females prefer a red color. The traditional color opinions of Korea, China and Hong Kong are the same as a Yin-Yang School. But these days they have different color opinions because of cultural, political and ideological elements. Korea females like skin and white colors because these colors don't appear on the outwear surface. Korean have an inclination toward conservatism and use the color according to ideological and deceptive orders of the Confucianism. Hong Kong have a different color preference from China because they have chances of receiving the other cultures for example United Kingdom, Japan and so on.

여성의 속옷태도가 이미지메이킹 효능감과 외모관리태도에 미치는 영향 (The influence of women's underwear attitude on image-making efficacy and appearance management attitude)

  • 박은희;구양숙
    • 한국의상디자인학회지
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    • 제20권1호
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    • pp.79-91
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    • 2018
  • The objective of this study was to determine the influence of women's attitudes toward women's underwear on image-creation efficacy and appearance management attitude. A total of 405 surveys of women working at an industrial complex in the Daegu-Kyoungbuk area were used for data analysis. Frequency, factor analysis, reliability analysis, and regression analysis were used for data analysis. The findings were as follows. The sub-factors of women's attitudes regarding women's underwear were found to be 'aesthetics/body-style compensation', 'ostentation', 'functionality', and 'manner estimation' and the sub-factors of image-making efficacy were 'display confidence', 'face-image confidence' and 'display ability'. Appearance management attitude had factors such as total coordination, weight management, skin management, and pursuit of change. Aesthetics/body-style compensation, functionality, and ostentation, which were sub-variables of attitudes toward underwear, had a significant influence on image-creation efficacy. Aesthetics/body-style compensation and ostentation had significant influences on appearance management attitude. Aesthetics/body-style compensation was found to have a significant influence on all sub-variables of both image-creation efficacy and appearance management attitude.

여학생의 의복가치관과 속옷에 대한 태도 및 착용행동 (Relationships between Clothing Values, Wearing Behaviors and the Attitudes toward Underwear for Female Students)

  • 구은혜;권수애
    • 한국생활과학회지
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    • 제19권3호
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    • pp.565-575
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    • 2010
  • This study examined the relationships between clothing values, wearing behaviors and the attitudes toward underwear for female students. A survey of female middle and high school students was conducted. 584 questionnaires, collected from April to May, 2009, were analyzed using descriptive statistics, cross tabulation analysis, t-test, factor analysis, and Pearson's correlation coefficient. Economic and aesthetic value were found to be significantly higher than other clothing values amongst older students while students in coeducational schools regarded aesthetic properties of clothing as being more important (p<.05). Girl students' most pursued attitudes toward underwear was modesty. According to age of students and the type of school they attended there were significant differences in students' underwear wearing behaviors. A high level of correlation between clothing values and attitudes toward underwear was found. Aesthetic value out of the clothing values showed a high correlation with esthetics/sexual attractiveness out of the attitudes toward underwear. Aesthetics/sexual attractiveness out of the attitudes toward underwear was shown to be most influential on underwear wearing behaviors. There would be a necessity for emphasizing the wearing of girdle and slip.

친환경 유.아동 속옷 소비자의 환경친화적 태도와 의복추구혜택이 구매만족도에 미치는 영향 (The Effect of Eco-friendly Attitude and Benefits Pursued in Clothing on Purchase Satisfaction of Eco-friendly Consumers for Infants and Children's Underwear)

  • 홍병숙;이은진;박성희
    • 한국의류학회지
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    • 제34권4호
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    • pp.686-696
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    • 2010
  • This study analyzes how the eco-friendly attitude and benefits pursued in clothing influence the purchase satisfaction of eco-friendly consumers for infants and children's underwear. The survey was conducted from June $1^{st}$ to $20^{th}$ in 2009, and 303 responses were used in the data analysis. A frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were conducted for the statistical analysis. The results show that the eco-friendly attitude is classified by environmental concern, awareness of environmental consumption, and participation in the environmental movement. The benefits pursued in clothing are classified by fashion pursuit, brand pursuit, functional pursuit, personality pursuit, and economical pursuit. The awareness of the environmental consumption factor in the eco-friendly attitude influences the purchase satisfaction of eco-friendly consumers for infants and children's underwear. The fashion, brand, functional, and personality benefits pursued in clothing effect the purchase satisfaction of eco-friendly consumers for infants and children's underwear.