• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.163-168
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• 2020

The purpose of this study is to investigate the relationship between the selection factors of sports climbing center, customer satisfaction, and re-registration. Data collection for the purpose of this study was collected through S center, B center, V center located in Seoul and K center located in Gyeonggi-do. A total of 296 valid samples were used for the analysis. To make sure the theory, it was based on analysis of frequency, factor analysis, reliability analysis and multiple regression. First of all, it was found that the factors of selecting the sports climbing center partially affected the customer satisfaction level. Second, it was found that the factors of selecting the sports climbing center partially affected the decision to re-register.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.345-354
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• 2018

The purpose of this study was to investigate the structural relationship between advertising attributes, advertising attitude, brand image, and purchase intention of sports brand on SNS. For this purpose, 250 valid samples from the convenience sampling method were used as the final analysis data. Entertainment, information, and credibility among ad attributes had a positive effect on SNS users' advertisement attitude toward sport brands, and irritation has a negative effect on ad attitude. The ad attitude formed by the advertising attributes positively affected the image of the sports brand and the purchase intention. Brand image had a positive effect on purchase intention. The results of this study may be helpful to maximize SNS advertising effect of sports brands and to identify some important factors that can affect direct purchasing behavior of sports majors, one of the target groups of companies promoting sports brands using SNS.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.664-675
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• 2021

This study is to analyze the selection criteria for street dance institutes in the subjects of ordinary people and students majoring in street dance who select the institutes. Moreover, it aims to enhance the perception and values of street dance and to provide with the required data for the development of institutes that train street dance. To do so, a survey was conducted in the subjects of 300 street dance learners who went to the street dance institutes. Frequency analysis, reliability test, correlation analysis, and one-way analysis of variance (ANOVA) were performed using SPSS 18.0 Program with the collected data, and the results are as follows. In summary, training programs, services, and promotional environment were identified to be important criteria to select the street dance institutes by the learners while the low level of perception on the price was found.

• Journal of the Korean Applied Science and Technology
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• v.40 no.6
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• pp.1322-1329
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• 2023

This study attempted to verify how the selection attribute affects customer satisfaction and participation intention to provide basic data for the efficient operation strategy of domestic futsal fields. Therefore, people who used domestic futsal fields were selected as samples, and convenience sampling methods were used. The final analysis used 271 copies of data. The data processing was conducted with the SPSS (ver. 21.0) program, which conducted frequency analysis, factor analysis and reliability analysis, correlation analysis, simple and multiple regression analysis. First, the results of the study showed that domestic futsal field selection attributes had a significant impact on customer satisfaction in the order of service, convenience, price, and facility. Second, customer satisfaction had a significant effect on participation intention. Third, the optional attributes had a significant impact on participation intention in the order of facility, service, convenience, and price. Summarizing the above results, it is believed that domestic futsal courts need to provide facilities and services that allow consumers to enjoy futsal games more conveniently and safely.

• Journal of the Korea Society of Computer and Information
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• v.27 no.1
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• pp.149-156
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• 2022

This research focuses on women in their 20s and 30s who have experience in consuming beauty products in the live broadcast of beauty products in China to find out the effects of consumers' consumption propensity on beauty product selection attributes. The data analysis is performed from April 29 to May 25, 2021 by using SPSSWIN 21.0 program for frequency analysis, factor analysis, reliability appraisal, technical statistical analysis, correlation analysis and multiple regression analysis. And the results of the study are as follows: According to the survey, the general characteristics are 20~25 years old, university, and the consumer price is between 500,000 and 1 million won. In terms of consumption propensity that the intrinsic pursuit of consumption, the impulsive consumption, the external pursuit of consumption were on a high average score which was 3.76, 3.63, 3.56 respectively, and in terms of the selection attributes of beauty products that the product intrinsic attributes, and the external attributes of products were on a high average score which was 3.91, 3.69 respectively. The external/internal attributes of beauty product selection attributes are all related to consumption propensity. According to the survey, the external pursuit of consumption, internal pursuit of consumption, and impulsive consumption of the propensity to consume all have a meaningful influence on the external/internal attributes of products. This result proves that the consumption tendency of beauty live broadcast consumers has a huge impact on the selection attributes of beauty products. In this regard, according to the consumption tendencies of Chinese women, the necessity of differentiated live-streaming marketing strategies for beauty products based on the characteristics of beauty product brands, categories, and designs has been proposed.

• Journal of Korean Society for Geospatial Information Science
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• v.6 no.2 s.12
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• pp.11-20
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• 1998

Although aerial photogrammetry has been used to generate or update digital maps. It is difficult to make the spatial and attribute data for all kinds of objects on the ground with only aerial photogrammetry. Therefore, we are getting informations of the object on the ground through an on-the-spot survey In order to improve accuracy and reliability of on-the-spot survey in this study, we obtained stereo images from high resolution digital camera (1152*864 pixels) and developed the video photogrammetry which was able to determine the three dimensional coordinates from stereo images by applying DLT(Direct Linear Transformation). Also, the developed video photogrammetry could generate and update the spatial and attribute data in digital maps by using a function that could connect three dimensional coordinates with the attribute data.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.111-112
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• 2015

본 논문에서는 Delay Tolerant Networks(DTNs)에서 Markov chain으로 노드의 속성 정보 변화율을 분석하여 노드의 이동 경로를 예측하는 알고리즘을 제안한다. 기존 DTN에서 예측기반 라우팅 기법은 노드가 미리 정해진 스케줄에 따라 이동한다. 이러한 네트워크에서는 스케줄을 예측할 수 없는 환경에서 노드의 신뢰성이 낮아진다. 본 논문에서는 일정 구간의 노드의 속성 정보의 시간에 따른 변화율을 Markov chain을 이용하여 노드의 이동 경로를 예측하는 알고리즘을 제안한다. 제안하는 알고리즘은 노드의 속성 정보 중 노드의 속도와 방향성을 근사한 후, 변화율을 분석하고 이로부터 Markov chain을 이용하여 확률전이 매트릭스를 생성하여 노드의 이동 경로를 예측하는 알고리즘이다. 주어진 모의실험 환경에서 노드의 이동 경로 예측을 통해 중계 노드를 선정하여 라우팅 함으로써 네트워크 오버헤드와 전송 지연 시간이 감소함을 보여주고 있다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.05a
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• pp.425-426
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• 2016

In this paper, we proposed an algorithm based on movement prediction using Markov chain in delay tolerant networks(DTNs). The existing prediction algorithms require additional information such as a node's schedule and connectivity between nodes. However, network reliability is lowered when additional information is unknown. To solve this problem, we proposed an algorithm for predicting a movement path of the node by using Markov chain. The proposed algorithm maps speed and direction for a node into state, and predict movement path of the node using transition probability matrix generated by Markov chain. As the result, proposed algorithm show that the proposed algorithms has competitive delivery ratio but with less average latency.

• Culinary science and hospitality research
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• v.16 no.4
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• pp.151-162
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• 2010

This paper examines the structural relations among choice attributes, brand image, and buying action of restaurant customers, using a structural equation model. Based on the analysis of one hundred fifty cases, the following results were found First, it was found that the choice attributes of accessability, materiality, and kindness have positive influence on the differentiation, brand image and buying action of restaurant customers. Second, the choice attributes of accessability and styles have positive influence on the familiarity, brand image and buying action of restaurant customers. Third, the choice attributes of styles have positive influence on trust in brand image and buying action of restaurant customers.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.331-340
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• 2017

The purpose of this study was to analyze and clarify the concept of psychological safety in nursing simulation education so that it can contribute to learning environment that guarantee psychological safety for nursing students. Using Walker & Avant's concept analysis framework, 15 research articles about psychology safety were included in this study. There were four definable attributes of psychological safety: 1) comfortable state feeling or status; 2) State that can perform without fear; 3) Sense of trust toward the organization; and 4) Feeling that there will be no harm to oneself. When antecedents, attributes, and consequences of psychological safety is considered when shaping simulation education environment, the learning effect for nursing students is expected to be maximized.