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http://dx.doi.org/10.15207/JKCS.2020.11.9.163

A Study on the Relationship between the Selection Factors of Sports Climbing Center, Customer Satisfaction, and Re-Registration  

Lee, Ye-Jun (Division of Sport Studies, Myongji University)
Kim, Sang-Yoo (Division of Sport Studies, Myongji University)
Kim, Soo-Hyun (Department of Sport & Healthcare, Namseoul University)
Publication Information
Journal of the Korea Convergence Society / v.11, no.9, 2020 , pp. 163-168 More about this Journal
Abstract
The purpose of this study is to investigate the relationship between the selection factors of sports climbing center, customer satisfaction, and re-registration. Data collection for the purpose of this study was collected through S center, B center, V center located in Seoul and K center located in Gyeonggi-do. A total of 296 valid samples were used for the analysis. To make sure the theory, it was based on analysis of frequency, factor analysis, reliability analysis and multiple regression. First of all, it was found that the factors of selecting the sports climbing center partially affected the customer satisfaction level. Second, it was found that the factors of selecting the sports climbing center partially affected the decision to re-register.
Keywords
Sports Climbing; Selection Factors; Customer Satisfaction; Re-Registration; Leisure sports;
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