• Title/Summary/Keyword: 소통상황

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The Effect of Changes in Airbnb Host's Marketing Strategy on Listing Performance in the COVID-19 Pandemic (COVID-19 팬데믹에서 Airbnb 호스트의 마케팅 전략의 변화가 공유성과에 미치는 영향)

  • Kim, So Yeong;Sim, Ji Hwan;Chung, Yeo Jin
    • Journal of Intelligence and Information Systems
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    • v.27 no.3
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    • pp.1-27
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    • 2021
  • The entire tourism industry is being hit hard by the COVID-19 as a global pandemic. Accommodation sharing services such as Airbnb, which have recently expanded due to the spread of the sharing economy, are particularly affected by the pandemic because transactions are made based on trust and communication between consumer and supplier. As the pandemic situation changes individuals' perceptions and behavior of travel, strategies for the recovery of the tourism industry have been discussed. However, since most studies present macro strategies in terms of traditional lodging providers and the government, there is a significant lack of discussion on differentiated pandemic response strategies considering the peculiarity of the sharing economy centered on peer-to-peer transactions. This study discusses the marketing strategy for individual hosts of Airbnb during COVID-19. We empirically analyze the effect of changes in listing descriptions posted by the Airbnb hosts on listing performance after COVID-19 was outbroken. We extract nine aspects described in the listing descriptions using the Attention-Based Aspect Extraction model, which is a deep learning-based aspect extraction method. We model the effect of aspect changes on listing performance after the COVID-19 by observing the frequency of each aspect appeared in the text. In addition, we compare those effects across the types of Airbnb listing. Through this, this study presents an idea for a pandemic crisis response strategy that individual service providers of accommodation sharing services can take depending on the listing type.

A Comparative Analysis of Face-to-face and Non-face-to-face Education Based on the Mock Test for a Radiologist (방사선사면허 시험 대비 모의고사 중심으로 대면 교육과 비대면 교육비교 분석)

  • Kim, Yong Wan;Ahn, Beyung Ju;Lee, Jun Heang;Kim, Ju Mi;Yeo, Hwa Yeon
    • Journal of the Korean Society of Radiology
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    • v.14 no.7
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    • pp.923-930
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    • 2020
  • The COVID-19 crisis inevitably led to full-scale non-face-to-face education in 2020. The researchers selected five universities out of 48 universities in radiology and radiology departments nationwide (1.2 in 2019 and 1.2 in 2020) to examine the results of face-to-face training and non-face-to-face mock tests conducted by senior students in radiology departments and radiology departments of the national health department (12 in 2019 and 1.2 in 2020) in preparation for the license test. It turned out to be. Comparing the results of face-to-face and non-face-to-face training (two in 2019 and two in 2020), statistics were analyzed by nonparametric tests, and the results showed that there were differences in theory (Z=-2.023, p<0.05, application (Z=-2.023), p<0.05), practical skills (Z=-1.753, and p<0.05). As a result of the mock test, non-face-to-face education results in poor grades compared to face-to-face education, it is believed that lectures should be taught differently or various educational methods that can communicate with students should be combined.

A Study on the Evaluation Factors of Teaching Learning in the Planning of Cultural Contents by Using PBL (PBL 접목한 문화콘텐츠 기획의 교수학습 평가 요소 연구)

  • Hangbo, Won-ju;Bae, Hyojin;Park, Youngil
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.362-373
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    • 2021
  • This study sought to explore the enhancement of the introduction of teaching and learning methods for Problem Based Learning (PBL) and the evaluation factors to evaluate them effectively through an understanding lecture in Cultural Content Planning. It was intended to incorporate a practical zero-volume education methodology of problem-oriented learning and sufficient leading learning to reflect storytelling in the entire process of completing a cultural content with culture, cultural content, and content planning. To this end, the role of teaching methods should be faithful to ensure that teamwork and cooperation can be done organically according to the educational field, practice and situation. Students who take classes were asked to meet demand, reflect it through surveys, apply real-world problems, and acquire the entire course. Learners had to cooperate with each other until planning cultural content and completing the results through classes, and they evaluated themselves and colleagues in teamwork until the last result was completed from creative ideas. The results were shared together and the students were able to investigate the necessary PBL evaluation factors for themselves, and the prior research and survey on the method of PBL evaluation was conducted to derive the factors of understanding of cultural content planning. The derived assessment elements were able to identify priorities between the assessment elements using basic statistics, word cloud analysis, and AHP analysis. The components of the assessment derived were communication skills, basic knowledge, reasoning process, expertise, and evaluation techniques. Through this article, I was able to lead the understanding of cultural content planning to problem-oriented learning classes and encourage students to be familiar and smooth.

Experience of Participation in Educational Community in Early Childhood Mathematics Education Using Storytelling and its Meaning (스토리텔링을 활용한 유아수학교육 교육공동체 참여경험과 그 의미)

  • Kim, Kyung-Eun
    • Journal of Convergence for Information Technology
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    • v.11 no.2
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    • pp.219-228
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    • 2021
  • The purpose of this study was to examine the experiences of participation in the educational community through cooperative relationships between early childhood teachers and researchers in early childhood mathematics education using storytelling, and to find out the meaning of those experiences. Reputable researchers began with the formation of the educational community on March 14, 2016, and continued until July 26, 2016, and collected transcripts of discussions of educational community meetings, reflective journal data of teachers and researchers, and transcript of individual interviews by teachers. As a result of the study, first, the experience of participating in the educational community in early childhood mathematics education using storytelling shared personal mathematics experiences and mathematical situations, understood and learned mathematics content knowledge through sharing, and communicated through the educational community. Second, looking at the meaning of the experience of participating in the early childhood mathematics education educational community using storytelling, learn together through mathematical errors and learn the direction of better instruction through sharing. Grown up as a teacher who enjoys the mathematics exploration process, and promoted joint practice through cooperation in early childhood mathematics education using storytelling.

A Reconsideration of Christian Democratic Civility in the New Normal Era (뉴노멀 시대의 기독교 민주적 시민성 재고)

  • Bong, Won Young
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.567-581
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    • 2020
  • While Coronavirus (COVID-19) is popular all over the world, democratic citizenship is strongly highlighted as a factor that has enabled the Republic of Korea to successfully prevent it. Democratic citizenship can also be understood as a civility, which means respecting the individual's individuality, value and freedom, but at the same time pursuing common good based on healthy relationships with others in the community. It is true that despite the need for modern Christianity to practice this civility more gracefully and politely in the public sphere, some churches and Christians have failed to show it during the Corona crisis. Under these circumstances, this study made the following suggestions for the realization of communality through the practice of democratic citizenship beyond the privatization of modern Christianity. First, Christianity needs recognition as a public church and theological establishment of it. Second, modern Christianity needs to recognize the importance of a network society and practice public good more than ever. Third, modern Christianity should be able to provide a new lifestyle for the development of public character in the community. So the New Normal-era church should be able to restore its original churchlikeness by having a Christian identity and communicating gentlemanly in the public domain.

Analysis of Collaboration Method Used according to the Characteristics of Each Stage of the Design Process (디자인 과정 단계별 특성에 따라 활용되는 협업 방식 분석)

  • Jung, Young-Wook
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.300-308
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    • 2021
  • The epidemic of COVID19 caused a big change in design collaboration, which has been conducting using face-to-face interaction. Designers actively used video conferencing and online document tools in situations where face-to-face meetings were difficult, and this gave them an opportunity to experience that non-face-to-face collaboration can be more effective in a specific design process. In this regard, this study attempted to find out which activities during the design process are more compelling in face-to-face collaboration or non-face-to-face collaboration. To do this, three user experience design projects conducted after the COVID19 epidemic were analyzed through a retrospective interview method. As a result, during four design stages, 'Discover, Define, Develop, Deliver', face-to-face collaboration is necessary for the areas that require creative problem solving through active interaction. In contrast, non-face-to-face collaboration is preferred and more effective when designers need their own space and proceed their design work. In addition, the aspects of design tools supporting non-face-to-face collaboration were also illustrated. Findings discovered through this study are expected to contribute to research on the design process later.

Information Analysis Framework for Supporting Evidence-based Research and Development Policy: Practical Considerations for Rationality in the Policy Process (증거기반 연구개발 정책 지원을 위한 정보 분석 프레임워크에 대한 연구: 정책과정의 합리성 제고에 관한 실무적 고찰)

  • Lee, Do-Yeon;Kim, Keun-Hwan
    • Informatization Policy
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    • v.28 no.1
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    • pp.77-93
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    • 2021
  • This study is based on a review of how and in which stages evidence can be used, in practice, in the policy process and proposes an information analysis framework capable of inducing continuous interaction among stakeholders and an operation procedure that allows experts to reconcile conflicts through the analyzed information. In particular, it focuses on the strategic planning process carried out in the policy formation stage of the R&D policy process, which promotes the creation of knowledge related to science and technology required to improve national competitiveness and solve social and environmental problems. Conflicts are negotiated and resolved by ensuring rationality in the policy process, following the operation procedure and inducing communication between the stakeholders participating in national R&D strategic planning related to the issue of population aging throughout utilizing the provided useful information. Our results showed that the proposed operating procedures and information analysis framework had a positive effect on the communication-oriented shift. Thus, in order to promote conflict management, an agreed operating procedures and information analysis framework should be established between stakeholders, thereby reducing a conflict of opinions in advance. This article realizes the true meaning of movement of evidence-based policies. In addition, the framework is helping support evidence-based R&D policies by strengthening rational behavior.

A Study on the Analysis of China's Telemedicine Industry from the Perspective of the Industrial Innovation System and its Implications for Korea (산업혁신체제 관점에서의 중국의 원격의료 산업 분석과 국내로의 함의점 연구)

  • Kim, Mikyung;Zhang, Yi
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.441-453
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    • 2021
  • Recently, the untact healthcare industry due to COVID-19 has been attracting attention, and the telemedicine industry based on medical information has become a field of the healthcare industry receiving attention. However, in Korea, due to obstacles in the legal system, telemedicine is still illegal between doctors and patients. In the case of neighboring China, the reality is the opposite of the recent rapid growth of the telemedicine industry under the leadership of the government. This study looks at this from the perspective of the industrial innovation system on the grounds that telemedicine is an industry and innovative technology needs to be changed to clarify the difference between domestic and Chinese telemedicine industries. As a result of analyzing China's telemedicine industry on the seven sub-divisions of demand conditions, innovators, networks et al., Such as seizing appropriate opportunities for demand driving effects and appropriate communication between economic actors were identified as major success factors. This researcher proposes the following suggestions. first, it conforms to the current digital New Deal policy flow, and conducts a demand survey on the change in demand for medical services in the 4th Industrial Revolution and the Untact Era. For the introduction, a plan to conduct a demand survey for the public and second, second, a plan to grow and intensively foster digital high-tech medical care as a new industry was suggested.

A Study on Chinese K-pop Fandom from the Perspective of the Audience and Consumers (관객과 소비자 관점에서의 중국 K-pop 팬덤에 대한 연구)

  • Su, Xiameizi;Chang, Woong-Jo
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.3
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    • pp.51-64
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    • 2021
  • Among global K-pop fandoms Chinese fandom is a longtime and very strong consumer power in the K-pop industry due to its adjacent geographical location and low cultural barriers. Yet, there is a significant lack of research on Chinese K-pop fandom; most of what is available is from the producers' points of view. Research that explores the position and experience of Chinese fans, who are both mass audience and consumers, is slow to emerge. Thus, there is a need for systematic and careful study of Chinese K-pop fandom. In this research, we conducted a phenomenological study of the experience of Chinese fans of K-pop culture. We conducted participatory observation and in-depth interviews (including a FGI) with Chinese superintendents and active participants in Chinese K-pop fan clubs and fan pages. We then coded the data, following the theory of fandom developed by scholars such as Fiske (1992), and analyzed the phenomenon of Chinese K-pop fandom from the frame of the overall societal environment. We considered the psychological and behavioral characteristics of Chinese fans and the influences they receive from their turbulent social environments. We also considered the expectations of and opinions on the development of K-pop culture from their perspective. Based on our findings, the significant role and influence of independent fans and interdependent fandom in the development of K-pop culture and industry are identified. Finally, we emphasize that the role as facilitators of K-pop agencies is critical in the establishment of communication and trust between fans, K-pop artists, and the agencies.

Analysis of the Importance and Satisfaction of Viewing Quality Factors among Non-Audience in Professional Baseball According to Corona 19 (코로나 19에 따른 프로야구 무관중 시청품질요인의 중요도, 만족도 분석)

  • Baek, Seung-Heon;Kim, Gi-Tak
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.123-135
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    • 2021
  • The data processing of this study is focused on keywords related to 'Corona 19 and professional baseball' and 'Corona 19 and professional baseball no spectators', using text mining and social network analysis of textom program to identify problems and view quality. It was used to set the variable of For quantitative analysis, a questionnaire on viewing quality was constructed, and out of 270 survey respondents, 250 questionnaires were used for the final study. As a tool for securing the validity and reliability of the questionnaire, exploratory factor analysis and reliability analysis were conducted, and IPA analysis (importance-satisfaction) was conducted based on the questionnaire that secured validity and reliability, and the results and strategies were presented. As a result of IPA analysis, factors related to the image (image composition, image coloration, image clarity, image enlargement and composition, high-quality image) were found in the first quadrant, and the second quadrant was the game situation (support team game level, support player game level, star). Player discovery, competition with rival teams), game information (match schedule information, player information check, team performance and player performance, game information), interaction (consensus with the supporting team), and some factors appeared. The factors of commentator (baseball-related knowledge, communication ability, pronunciation and voice, use of standard language, introduction of game-related information) and interaction (real-time communication with the front desk, sympathy with viewers, information exchange such as chatting) appeared.