• Title/Summary/Keyword: 소셜 네트워크 서비스 유형

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Examining the Success Factors of Start-ups of Small Businessmen in Qualitative Perspective (소상공인의 창업 성공요인에 대한 정성적 연구)

  • Hong, Han-Kook;Kim, Nog-Hyeon;Kim, Chul-Min
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.229-237
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    • 2019
  • Though start-ups by small businessmen are increasing year by year, the success rate of start-ups have been low. Accordingly, it is necessary to look at various ways to improve the success rate of start-ups by small businessmen. Most previous studies on the issue have focused on identifying influential factors that lead to the success and growth of start-ups by them, mostly based upon quantitative perspectives. Few has approaced with qualitative perspective such as actual case studies in academic papers. In this study, after analyzing a wide range of successful cases of start-ups by small businessmen, we will develop countermeasures by business types and suggest practical lessons that can be appropriately utilized in starting a new small business.

Spammer Detection using Features based on User Relationships in Twitter (관계 기반 특징을 이용한 트위터 스패머 탐지)

  • Lee, Chansik;Kim, Juntae
    • Journal of KIISE
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    • v.41 no.10
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    • pp.785-791
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    • 2014
  • Twitter is one of the most famous SNS(Social Network Service) in the world. Twitter spammer accounts that are created easily by E-mail authentication deliver harmful content to twitter users. This paper presents a spammer detection method that utilizes features based on the relationship between users in twitter. Relationship-based features include friends relationship that represents user preferences and type relationship that represents similarity between users. We compared the performance of the proposed method and conventional spammer detection method on a dataset with 3% to 30% spammer ratio, and the experimental results show that proposed method outperformed conventional method in Naive Bayesian Classification and Decision Tree Learning.

P-TAF: A Big Data-based Platform for Total Air Traffic Forecast (빅데이터 기반 항공 수요예측 통합 플랫폼 설계 및 실증)

  • Jung, Jooik;Son, Seokhyun;Cha, Hee-June
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.01a
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    • pp.281-282
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    • 2021
  • 본 논문에서는 항공 수요예측을 위한 빅데이터 기반 플랫폼의 설계 및 실증 결과를 제시한다. 항공 수요예측 통합 플랫폼은 항공산업 관련 데이터를 Open API, RSS Feed, 웹크롤러(Web Crawler) 등을 이용하여 수집 및 분석하여 자체 개발한 항공 수요예측 알고리즘을 기반으로 결과를 시각화하여 보여주도록 구현되어 있다. 또한, 제안하는 플랫폼의 사용자 인터페이스를 통해 변수 설정을 하여 단위별(Global, National 등), 기간별(단기, 중장기 등), 유형별(여객, 화물 등) 예측 통계 자료를 도출할 수 있다. 플랫폼의 성능 검증을 위해 정형화된 데이터를 비롯하여 소셜네트워크서비스(SNS), 검색엔진 등에서 수집한 비정형 데이터까지 활용하여 특정 키워드의 빈도와 특정 노선에 대한 항공 수요간 상관관계를 분석하였다. 개발한 통합 플랫폼의 지능형 항공 수요예측 알고리즘을 통해 전반적인 공항 운영 및 공항 운영 정책 수립에 기여할 것으로 예상한다.

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A Study on the Differences of Information Diffusion Based on the Type of Media and Information (매체와 정보유형에 따른 정보확산 차이에 대한 연구)

  • Lee, Sang-Gun;Kim, Jin-Hwa;Baek, Heon;Lee, Eui-Bang
    • Journal of Intelligence and Information Systems
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    • v.19 no.4
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    • pp.133-146
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    • 2013
  • While the use of internet is routine nowadays, users receive and share information through a variety of media. Through the use of internet, information delivery media is diversifying from traditional media of one-way communication, such as newspaper, TV, and radio, into media of two-way communication. In contrast of traditional media, blogs enable individuals to directly upload and share news, which can be considered to have a differential speed of information diffusion than news media that convey information unilaterally. Therefore this Study focused on the difference between online news and social media blogs. Moreover, there are variations in the speed of information diffusion because that information closely related to one person boosts communications between individuals. We believe that users' standard of evaluation would change based on the types of information. As well, the speed of information diffusion would change based on the level of proximity. Therefore, the purpose of this study is to examine the differences in information diffusion based on the types of media. And then information is segmentalized and an examination is done to see how information diffusion differentiates based on the types of information. This study used the Bass diffusion model, which has been frequently used because this model has higher explanatory power than other models by explaining diffusion of market through innovation effect and imitation effect. Also this model has been applied a lot in other information diffusion related studies. The Bass diffusion model includes an innovation effect and an imitation effect. Innovation effect measures the early-stage impact, while the imitation effect measures the impact of word of mouth at the later stage. According to Mahajan et al. (2000), Innovation effect is emphasized by usefulness and ease-of-use, as well Imitation effect is emphasized by subjective norm and word-of-mouth. Also, according to Lee et al. (2011), Innovation effect is emphasized by mass communication. According to Moore and Benbasat (1996), Innovation effect is emphasized by relative advantage. Because Imitation effect is adopted by within-group influences and Innovation effects is adopted by product's or service's innovation. Therefore, ours study compared online news and social media blogs to examine the differences between media. We also choose different types of information including entertainment related information "Psy Gentelman", Current affair news "Earthquake in Sichuan, China", and product related information "Galaxy S4" in order to examine the variations on information diffusion. We considered that users' information proximity alters based on the types of information. Hence, we chose the three types of information mentioned above, which have different level of proximity from users' standpoint, in order to examine the flow of information diffusion. The first conclusion of this study is that different media has similar effect on information diffusion, even the types of media of information provider are different. Information diffusion has only been distinguished by a disparity between proximity of information. Second, information diffusions differ based on types of information. From the standpoint of users, product and entertainment related information has high imitation effect because of word of mouth. On the other hand, imitation effect dominates innovation effect on Current affair news. From the results of this study, the flow changes of information diffusion is examined and be applied to practical use. This study has some limitations, and those limitations would be able to provide opportunities and suggestions for future research. Presenting the difference of Information diffusion according to media and proximity has difficulties for generalization of theory due to small sample size. Therefore, if further studies adopt to a request for an increase of sample size and media diversity, difference of the information diffusion according to media type and information proximity could be understood more detailed.

Moderating Effect of Security Ability on the Relation between Privacy Concern and Internet Activities

  • Hong, Jae-Won
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.1
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    • pp.151-157
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    • 2020
  • This study explored the moderating effects of security ability on the influence of privacy concerns on internet activity using Korea media panel survey data. To this end, we applied between-subjects factorial design between 2 (privacy concern high / low) × 2 (security ability high / low) groups and compared five types of internet activity among four groups by variance analysis. As a result, privacy concerns have a main effect on internet activity, and security ability have a moderating role in this relationship. Despite the privacy concerns, people do their internet activities in order to enjoy the benefit from the internet. This study have academic implication in that it focus on the issue of privacy paradox in terms of the type of internet activity. In addition, practical implications are that, in order to activate online activities of individuals in an internet-connected society, efforts for enhancing their security abilities are necessary.

Vulnerability Analysis of the Creativity and Personality Education based on Digital Convergence Curation System (창의·인성 교육기반의 디지털 융합 큐레이션 시스템에 관한 취약점 분석)

  • Shin, Seung-Soo;Kim, Jung-In;Youn, Jeong-Jin
    • Journal of the Korea Convergence Society
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    • v.6 no.4
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    • pp.225-234
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    • 2015
  • With the growing number of people that use web services, the perception of the importance of securing web applications is also increasing. There are many different types of attacks that target web applications. In the rapidly-changing knowledge and information society, which came into being with the advancements made in information and communication technology, there is currently an urgent need for building web sites for the purposes of developing one's creativity and character. In this paper, attack schemes that use SQL injections and XSS and target educational digital curation systems which provide educational contents with the aim of developing of one's creativity and character are analyze, in terms of how the attacks are carried out and their vulnerabilities. Furthermore, it suggests ways of dealing appropriately with these web-based attacks that use SQL injections and XSS.

Understanding the Categories and Characteristics of Depressive Moods in Chatbot Data (챗봇 데이터에 나타난 우울 담론의 범주와 특성의 이해)

  • Chin, HyoJin;Jung, Chani;Baek, Gumhee;Cha, Chiyoung;Choi, Jeonghoi;Cha, Meeyoung
    • KIPS Transactions on Software and Data Engineering
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    • v.11 no.9
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    • pp.381-390
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    • 2022
  • Influenced by a culture that prefers non-face-to-face activity during the COVID-19 pandemic, chatbot usage is accelerating. Chatbots have been used for various purposes, not only for customer service in businesses and social conversations for fun but also for mental health. Chatbots are a platform where users can easily talk about their depressed moods because anonymity is guaranteed. However, most relevant research has been on social media data, especially Twitter data, and few studies have analyzed the commercially used chatbots data. In this study, we identified the characteristics of depressive discourse in user-chatbot interaction data by analyzing the chats, including the word 'depress,' using the topic modeling algorithm and the text-mining technique. Moreover, we compared its characteristics with those of the depressive moods in the Twitter data. Finally, we draw several design guidelines and suggest avenues for future research based on the study findings.

Study of Recognition and Spatial Attributes of Gwanghwamun Square - With a Focus on Text Mining and Social Network Analysis - (광화문광장의 인식 분석 연구 - 텍스트마이닝과 소셜네트워크 분석을 중심으로 -)

  • Kyung-Sook Woo;Byoungwook Min;Jin-Pyo Kim
    • Journal of Environmental Impact Assessment
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    • v.32 no.3
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    • pp.187-194
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    • 2023
  • This study identified how users of Gwanghwamun Square perceive the space and derived the spatial attributes of Gwanghwamun Square. There are four spatial attributes of Gwanghwamun Square: preservation of the historical environment, beauty of the surrounding landscape, suitability as a resting place, and activation of recreation. The first attribute, preservation of the historical environment, refers to the spaces that reflect the unique characteristics of Gwanghwamun Square and resonate with culture, including the Blue House, Bukaksan Mountain, Gyeongbok Palace, Yukjo Street, King Sejong, and Yi Sun-sin. The second attribute, beauty of the surrounding landscape, is related to the provision of abundant greenery and natural environment without disturbing the surrounding landscape, and includes landscape, sky, and greenery. The third attribute, suitability as a resting place, refers to various landscape facilities and services to enhance visitor comfort, including tables, chairs, shade, planters, rest areas, and fountains. Finally, recreational activation. This is the provision of various experiences, including exhibitions, performances, experiences, and sightseeing. Utilizing the attributes of Gwanghwamun Plaza derived from this study, it will provide important implications for the reconstruction of Gwanghwamun Plaza if future studies on valuation and estimation of Gwanghwamun Plaza are conducted to verify the differences in preferences by type.

Validity analysis of the social emotion model based on relation types in SNS (SNS 사용자의 관계유형에 따른 사회감성 모델의 타당화 분석)

  • Cha, Ye-Sool;Kim, Ji-Hye;Kim, Jong-Hwa;Kim, Song-Yi;Kim, Dong-Keun;Whang, Min-Cheol
    • Science of Emotion and Sensibility
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    • v.15 no.2
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    • pp.283-296
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    • 2012
  • The goal of this study is to determine the social emotion model as an emotion sharing relationship and information sharing relationship based on the user's relations at social networking services. 26 social emotions were extracted by verification of compliance among 92 different emotions collected from the literature survey. The survey on the 26 emotion words was verified to the similarity of social relation types to the Likert 7-points scale. The principal component analysis of the survey data determined 12 representative social emotions in the emotion sharing relation and 13 representative social emotions in the information sharing relation. Multidimensional scaling developed the two-dimensional social emotion model of emotion sharing relation and of information sharing relation based on online communication environment. Meanwhile, insignificant factors in the suggest social emotion models were removed by the structural equation modeling analysis, statistically. The test result of validity analysis demonstrated the fitness of social emotion models at emotion sharing relationships (CFI: .887, TLI: .885, RMSEA: .094), social emotion model of information sharing relationships (CFI: .917, TLI: .900, RMSEA : 0.050). In conclusion, this study presents two different social emotion models based on two different relation types. The findings of this study will provide not only a reference of evaluating social emotions in designing social networking services but also a direction of improving social emotions.

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Effects of FIN-TECH use motivation on User Attitude and Word Of Mouth Intention: Focus on a Innovation Resistance Tendency and Type of Message (Rational, Emotional) (핀테크 이용 동기에 따른 이용자 태도와 구전의도의 관계 - 혁신저항과 메시지 유형의 조절효과 -)

  • Seol, Sang-Cheol;Jung, Sung-Gwang;Choi, Woo-Young
    • Management & Information Systems Review
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    • v.36 no.5
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    • pp.195-222
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    • 2017
  • Today's economy is becoming more and more convergence between different industries as the demarcation of the boundaries of all areas is leading to innovations such as mobile and social network services. So Fin-tech is a new technology that can combine the advantages of mobile and Internet with the technology revolution to easily handle financial and IT tasks. This Fin-tech is a compound word of finance and technology. The purpose of this study is to investigate the overall structural relationship between Fin-Tech use motivation (usefulness, enjoyment) on user attitude and word of mouth intention. In addition, we investigated how FinTech use motivation, user attitude, and word of mouth intention change according to innovation resistance tendency. And, we examined how the motivation, user attitude, and word of mouth intention of FinTech change according to the message type (rational and emotional). The main results of this study are as follows. First, the usefulness and enjoyment of motivation for using FinTech have a positive effect on user attitude, and user attitude also has a positive effect on word of mouse intention. Second, the relationship between FinTech use motivation, user attitude, and word of mouth intention was found to difference according to consumers' innovation resistance. Third, it was found that the relationship between FinTech use motivation, user attitude, and word of mouth intention differs according to type of message (rational, emotional). At the conclusion of the study, the summary of the research results, implications and limitations, and future research direction are described.