• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.139-140
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• 2012

소비자들의 니즈가 다양해짐에 따라 쇼핑뿐만 아니라 외식, 공연, 영화관람, 놀이 등 여가도 함께 즐길 수 있는 몰링형 복합 소비공간에 대한 요구가 급증하고 있다. 다양한 쇼핑문화생활공간으로서 몰링형 복합 소비 공간이 확산되어짐에 따라서 공간구성의 비중은 이용자의 입장에서 더욱 중요하게 고려되어져야 한다. 따라서 본 연구는 몰링형 복합소비공간의 사례분석을 통하여 공간구성 비율과 특성을 비교분석하고자 한다.

• Digital Contents
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• no.6 s.133
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• pp.96-99
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• 2004

휴대폰의 1차 용도는 당연히 통화라고 할 수 있다. 가장 좋은 휴대폰은 모 이동통신사의 예전 CF에서처럼‘언제 어디서나 때와 장소를 가리지 않고 잘 터지는’것이다. 이러한 주된 용도 부분이 어느 정도 선까지 만족스러운 상황이 되고 나면, 차별화에 대한 소비자의 니즈가 발생하게 된다. 먹고사는 데 그리 크게 문제가 되지 않는다면 여가를 어떻게 보낼 것인지가 관심사가 되는 것과 마찬가지로, 통화 면에서 특별히 문제가 없다면 다른 용도로 사용할 수 있는 방안은 무엇일까 하고 찾게 되는 것이다. 이번 호에서는 차별화를 통해 별도의 시장을 키워가는‘전달 기능’의 콘텐츠에 대해 살펴보려 한다. 통화 목적이 아닌 다른 용도에서의 정보 전달이라는 측면을 어떤 식으로 구현하는지 보면 또 다른 시장이 보일 것으로 생각한다.

• Korean journal of food and cookery science
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• v.32 no.5
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• pp.609-618
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• 2016

Purpose: The purpose of this study was to analyze the attributes considered important by Singaporeans in the selection of Korean ginseng chicken soup as an HMR product using conjoint analysis techniques. Methods: A total of 400 questionnaires were distributed to local consumers in April 2012, of which 324 were completed (81.0%). Statistical analyses of data were performed using SPSS/Windows 18.0 for descriptive statistics and conjoint analysis. Results: Analysis of the attributes and levels of Korean ginseng chicken soup as an HMR product for people who lived in Singapore showed the relative importance of each attribute as follows: packing (32.4%), chicken (32.1%), glutinous rice (13.8%), soup (11.6%), and ginseng (10.0%). Results showed that Singaporean consumers preferred code J's Korean ginseng chicken soups as an HMR product, which consisted of half a chicken, glutinous rice, a whole ginseng root in a soy sauce-based soup, and a partially transparent package. The most preferred Korean ginseng chicken soup gained 50.4% potential market share from choice simulation when compared with the second preferred one. Conclusion: This study has significance in that such a practical research contributes to product development of a specific Korean dish for foreign consumers. In addition, the results of this study provide useful information for the food industry for global expansion and commercialization of Korean food, thereby providing an important foundation for future development of various Korean foods as HMR products.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.387-392
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• 2013

The purpose of this study investigate the main factors of the diffusion of digital contents and consumer's participation behavior, consumption culture and examine the experiential perspective to consumer's information selection behavior. In digital network, the social presence, challenge, self-presentation, arousal and emotional feeling were significant variables to flow experience. Experiential perspectives focused on the search of identity and self-determination were main basic perspective to explain the diffusion of digital contents, consumer participation. This research result applied to media and device strategy to up-coming digital convergence and adapted to product planning and development, user friendly navigation and emotional human-centered service module.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.715-717
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• 2012

최근 SNS나 소셜미디어등 온라인을 통해 고객들의 서비스에 대한 정성적인 평가 및 요구사항이 실시간으로 표현되고 있으므로 병원, 은행,회사 등 각 기업에서는 서비스에 대한 부정적인 여론이 확산되기 전에 능동적으로 대응할 수 있는 시스템의 필요성이 요구되고 있다. 기존의 정형화된 설문을 통한 고객 니즈 분석으로는 다양한 온라인 플렛품 상의 소비자 경험, 의견 및 감성을 분석하기가 어렵다. 따라서, 다양한 온라인 플렛폼의 등장 소비자 Life-Style의 변화 등으로 기업이 시장과 고객들의 행동패턴을 파악 및 예측하여 분석, 관리하고 대응할 수 있는 시스템이 필요하다. 본 연구에서는 기업의 마케팅, 홍보, 기획 등 B2C 서비스 기업 활동에 효율적으로 활용할 수 있는 고객 평판분석 관리 시스템을 제안한다. 특히, 제안한 시스템의 효율성 검증을 위해 실제 테스트베드 프로토타입을 개발한다.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.185-194
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• 2015

We are living in big data. Specially, female consumers are the hottest issue. Female consumers have a great effected on consumer culture as comparing male consumers. Therefore, this study analysis characteristics of female consumers through case study and literature review. The summarized results of research are as follows. First, percentage of economically active population of unmarried female of 20s is high, so they actively spend lots of money on buying goods and so on. Second, they are ahead of the curve and follow entertainers. Third, domestic case studies(SD online buz marketing, C.S.I. Shinsegaemall project, Service center only for female consumers of Shinhan Card, Travel Service of Lotte Tour) and international case studies(Big data service of Target, ZARA, and Walmart) show that if we utilize big data, we can raise re-purchasing desire and analysis needs of female consumers and create new female consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.968-979
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• 2009

The purpose of this study was to examine the relationship between the willingness to adopt mass customization and four proposed characteristics: organizational, individual, technological, and environmental. Retail managers' and consumers' point of view was separately examined to distinguish their characteristics and willingness to adopt mass customization. The sample of this study consisted of 66 managers and 274 consumers in their twenties. The researcher obtained seven findings from the hypotheses testing. The determinants of mass customization adoption were managers' technology and environmental characteristics, and consumers' individual, technology, and environmental characteristics. The most influential variables for the willingness to adopt mass customization were technology characteristics and retailer's customer relationship management process, where customer satisfaction and customer relationships are the top priority in an organization.

• Archives of design research
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• v.11 no.2
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• pp.275-284
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• 1998

It's required to develop new design process which reflects objective and quantative data of real market structure and consumers' demand and to understand, use statistical packages and softwares for it in order to make a product design which can satisfy consumr's needs. Product design approachs have, however, merely focused on simple methods of design and have not been improved much so far with regards to customer-oriented design. Therefore, This study aims to help customer-oriented product design with validity and reliability by suggesting successful product design process based on reviewing existing literatures and by providing each steps of design process with optimal approaches reflecting consumers' preference. The results of this study may provide all design related fields with theoretical framework of successful design process and may reinforce competitive ability of design with the development of customer-oriented design process. We need to verify vality of this study by doing some case studies with various products in real market situations and need to develop measurements and survey methods to measure exact customers' perception dimensions.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.624-628
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• 2008

The purpose of this study is to investigate the "map of mind" or subjectivity regarding consumption behaviors of consumers in the digital environment. This study investigated the values and psychological and behavioral characteristics that motivate consumption for each types of consumers in digital environment. 76 Statements were selected from literature review and popular press articles that introduced consumption related phenomena. A total of 33 participants included experts on digital consumption and lay person, The results indicated that there are 6 groups representing Korean consumption patterns in digital environment: Digital Modernist, Digital Boomer, Digital Chic, Digital Ludens, Digital Conservative, and Digital Renaissance. This research is meaningful in that it provides a framework to view the diverse consumption behaviors in a more holistic rather than independent perspective, considering psychological aspects such as personal values and lifestyles.

• Journal of the Korea Convergence Society
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• v.11 no.4
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• pp.109-118
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• 2020

In recent years, the needs of consumers for personality and personalized clothing are increasing. Knitting machines, which produce clothing by the user at low cost, are a good way to meet consumer demand. However, the user is having difficulty in using the knitting machine pattern program, which is a software program, independently of the operation of the knitting machine. Therefore, this study conducted a literature review prior to the empirical research and evaluated the usability by selecting three kinds of frequently used knitting machine pattern programs as research subjects. Based on the nine usability evaluation principles derived from expert group discussions, the study found that the needs of users for nine evaluation principles: visibility, conciseness, operability, consistency, accuracy, flexibility, intuition, error recognition, and supplementary explanation (The purpose of this study is to identify the direction and alternatives of usability improvement for the interface of the knitting machine pattern program.