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http://dx.doi.org/10.14400/JDC.2015.13.10.185

A Study on Characteristics of Female Consumers Using Big Data  

Kim, Eun-Joo (Dept. of Consumer Studies, Ewha Womans University)
Publication Information
Journal of Digital Convergence / v.13, no.10, 2015 , pp. 185-194 More about this Journal
Abstract
We are living in big data. Specially, female consumers are the hottest issue. Female consumers have a great effected on consumer culture as comparing male consumers. Therefore, this study analysis characteristics of female consumers through case study and literature review. The summarized results of research are as follows. First, percentage of economically active population of unmarried female of 20s is high, so they actively spend lots of money on buying goods and so on. Second, they are ahead of the curve and follow entertainers. Third, domestic case studies(SD online buz marketing, C.S.I. Shinsegaemall project, Service center only for female consumers of Shinhan Card, Travel Service of Lotte Tour) and international case studies(Big data service of Target, ZARA, and Walmart) show that if we utilize big data, we can raise re-purchasing desire and analysis needs of female consumers and create new female consumers.
Keywords
Big Data; Female Consumer; Consumer Culture; Consumer Characteristics; Characteristics of Female Consumer;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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