• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2002.11a
• /
• pp.44-55
• /
• 2002

This paper tried to analyse the factors influencing consumer trust and the relationships between cause variables and results in Internet Shopping Mall. In order to do so, this paper tried to analyse the trust factors in TV Home Shopping as well as Internet Shopping Mall in terms of cyber markets both. There found six factors: perceived factor before purchasing, perceived factor after purchasing, perceived and emotional factors in the course of purchasing, posit ive and negative emotional factors after purchasing. These factors are correlated with internet shopping variables and we can measure how Internet shopping variables can affect trust to the shopping mall. We can compare the trust factors of TV home shopping with those of Internet shopping Mall. and then we can activate Internet Shopping Mall. More implications of this study and further researches should be discussed in the future research.

• Journal of Digital Convergence
• /
• v.17 no.6
• /
• pp.159-167
• /
• 2019

This study was done to analyze the effect of logistics services, corporate image, product reliability and customer service on consumer satisfaction and repurchase intention that e-commerce users perceive. The survey was divided into "logistics services, corporate image, product reliability, customer services, customer satisfaction, repurchase intention". As a study result, independent variables such as corporate image, product reliability and customer services were found to affect customer satisfaction. Consumer Satisfaction had an effect on repurchase intention in mediated and dependent variable. In conclusion, in order to increase the repurchase intention in companies that introduced SCM, it was necessary to improve the corporate image, product reliability and customer service to satisfy consumers. Logistics services had not been adopted as an impact on customer satisfaction. We should strive to improve customer satisfaction and repurchase intention by creating a higher level logistics services.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.7 no.11
• /
• pp.1-15
• /
• 2017

Understanding muslim consumers' needs and behaviour is an essential process for strategic product development in the Halal food market. For our study on Indonesian consumers of Halal food, we conduct a survey of 200 Muslims residing in Indonesia on awareness of ginseng (G) and red ginseng (RG) products, eating experience, like or dislike reasons, cognitive level on the efficacy of G and RG products, purchase behaviors, satisfaction and repurchase intention through a web-based questionnaire methodology. This study reveals that 58 % and 51% of the participants indicate an awareness of G and RG products. In particular, awareness amongst medium- and high-income male consumers in their 20s and 30s is relatively high. This group of participants is also more likely to consume eat G and RG products for health promotion, refreshment, and disease prevention, and positively evaluated product efficacy. They are also aware of the efficacy claims of these products with regard to enhancement of immunity, fatigue, and stamina. While Indonesian Muslim consumers express satisfaction with the health claims, packaging specifications, and design of the products, they are dissatisfied with product types, price, taste, and aroma. The results also found that participants would recommend G and RG products to acquaintances, and are willing to purchase them in the future. Therefore, the segmentation of Halal-certified G and RG products for Muslim consumers and analysis on their product needs could be advantageous for strategic product development.

• Information Systems Review
• /
• v.5 no.1
• /
• pp.81-95
• /
• 2003

This paper tried to identify factors influencing consumer trust of Internet shopping mall. There found five factors; validation & contact, security & protection, publicity & image, convenience & pleasure, and refund & delivery. There were differences of mean factor scores among consumer groups classified by frequency of online buying. Implications of the study and further research issue are discussed.

• International Commerce and Information Review
• /
• v.18 no.1
• /
• pp.3-27
• /
• 2016

The purpose of this study is to analyze satisfaction and repurchase intention at the website of overseas direct purchase by customers characteristics and Site characteristics. There are two independent variables, one of the variable is customer characteristics that defined innovativeness, perceived risk, benefit recognition and shopping orientation. The other variable is site characteristics that defined assortment of stock, convenience, trust, customer service. This research results show that customers characteristics including perceived risk, and benefit recognition effect on customer's satisfaction and the site characteristics such as assortment of stock, trust, customer service are significantly influence on customer's satisfaction. Lastly, analysis on how customer's satisfaction influences on repurchase was verified.

• Journal of the Korean Society of Floral Art and Design
• /
• no.40
• /
• pp.25-43
• /
• 2019

The purpose of flower decoration at the funeral altar is to create various flower decorations at altar according to the social status of the deceased, to console psychological shock and pains of mourners and the bereaved families, and to make them remember the life of the deceased beautifully. In this study, five top funeral service companies in Korea selected by the Fair Trade Commission in 2017 and five repr And this researcher identified problems in flower decorations at the funeral altar in Korea, by comparing and analyzing the styles of flower decorations at funeral altars in Korea and Japan. In addition, this researcher surveyed consumers' preferences by age group. According to the results of the survey, most of the entire age group responded positively to the flower decorations at the funeral altar which focused on the job of the deceased. This means that consumers are demanding changes to the flower decorations at the funeral altar which are made up of the products of funeral service companies. In addition, the results of the survey, it can be seen that most consumers prefer to decorate the altar flowers according to the occupation, hobby, and taste of the deceased and present the altar in three dimensions like a landscape of nature. esentative funeral service companies in Japan were surveyed on the status of flower decorations at the funeral altar.

• Journal of Korean Society of Forest Science
• /
• v.108 no.1
• /
• pp.97-108
• /
• 2019

In a situation where production of short-term income forestry products has been stagnant or decreased in recent years, the government or related agencies are trying to promote consumption of short-term income forest products. While consumer sentiment studies on short-term income forestry are being conducted as part of efforts to encourage consumption, most of the studies rely solely on a survey-based method. In the information age, consumer sentiment toward consumer goods is reflected mostly on social networking sites due to the spread of the Internet. It is necessary to avoid relying solely on a survey-based method in existing research and directly analyze social networking sites that reflect consumers' wishes. In response, this study identified consumer preferences for major short-term income forest products through social big data analyses and used the results to establish strategies for promoting the sale of short-term income forest products. This paper is different from previous research using only a survey-based method, and it uses SNS to understand consumer preferences. The results of this study are expected to directly help the government or related agencies promote consumption of short-term income forest products and, ultimately, help improve forest-related income and promote healthy forest condition.

• Journal of the Korea Society of Computer and Information
• /
• v.25 no.6
• /
• pp.239-250
• /
• 2020

The purpose of this paper is to explore the influence of the "contextualization" effect of web celebrity live broadcast on the e-commerce platform on consumers' perception of product value, risk and purchase intention. Live in this paper, using Taobao shopping consumers as the research object, the survey method, questionnaire survey is adopted, the form through the questionnaire and distributed network, a live in order to further validation of web celebrity effect of contextualized actual influence on consumer purchase intention, questionnaire design the Likert scale, seven and recycling questionnaire analysis using the statistical software SPSS 23.0 and AMOS 22.0 after processing the data. After determining the reliability and validity of the questionnaire, the exploratory factor analysis was used to verify the hypothesis and calculate the actual adjustment degree of the "contextualization" effect of web celebrity live broadcasting on consumers' purchase intention. The research results of this paper are summarized as follows :(1) consumers' perceived value of products can significantly positively affect their purchase intention, while perceived risk has a significantly negative impact on their purchase intention; (2) consumers' trust and purchase intention to products are regulated by the "contextualization" of web celebrity live broadcast. Specifically, for web celebrity live broadcasting with good "contextualization" effect, the perceived value of consumer products has a positive impact on product trust, which is higher than that of web celebrity live broadcasting with poor "contextualization" effect. In terms of resolving consumers' perceived risks to products, web celebrity live broadcast with good "contextualization" effect is also significantly better than web celebrity live broadcast with poor "contextualization" effect. Based on empirical analysis, this paper concludes that web celebrity live broadcasting will become a new breakthrough for the sustainable growth of the e-commerce industry, and puts forward Suggestions on the e-commerce marketing mode and the transformation of web celebrity live broadcasting industry.

• Journal of the Korean housing association
• /
• v.11 no.2
• /
• pp.149-163
• /
• 2000

노인소비자들은 나이와 함께 기능적인 능력이 감퇴하면서 주택내의 환경이 그들의 한계와 장애를 보완해 줄 수 있게 좀 더 지원적이기를 기대한다. 이러한 노인그룹을 포함하여 모든 사용자에게 독립적이고, 안전하며, 편리한 생활환경을 조성해 주는 것이 유니버셜 디자인이다. 이 연구의 목적은 유니버셜 디자인 개념으로 개발 된 혁신적인 욕실용품들, 즉 높이가 조절되어 앉거나 서서 사용하는 장점 등을 갖춘 세면대와 높이조절이 되는 이동식 샤워기가 장착된 걸어서 들어가며, 접이식 의자가 있는 등의 장점을 가진 욕조에 대한 소비자 의견의 검토이다. 피험자는 미국에 사는 미국노인과 한국노인(50세이상-79세까지)으로 합계 58명이었다. 실험장소는 미국서부소도시 대학의 유니버셜 디자인 연구실로, 이 대학의 협력으로 이곳에 장착된 신개발 설비를 이용하였다. 실험시기는 1997년 5월부터 11월 사이(봄, 가을)로 소비자 의견조사는 3단계로 이루어졌다. 먼저 1단계 설문조사에서는 피험자 거주주택의 욕실환경, 피험자의 목욕방법, 건강과 안전, 새로운 욕실설비에 대한 소비자 의견 등이 조사되었다. 2단계는 실제로 선정 된 욕실설비의 사용실험으로 피험자가 옷입은 상태에서 목욕을 가정하여 선택된 설비의 사용동작을 하면서(비디오 촬영) 조사자의 조사표에 의한 질문에 답하였다. 3단게는 2단계의 사용실험 후 유니버셜 디자인 된 욕실설비의 가정 내 도입의사 등의 조사를 하였다. 위에서 설명한 3단계의 소비자 의견조사 및 실험에서 얻은 결과는 다음과 같았다. 1) 미국거주 미국노인과 한국노인의 비교에서 한국노인의 평균 신장이 3cm정도 작았고, 2개이상의 욕실을 가진 비율과 학벌, 독신거주비율은 미국노인이 다소 높았고, 욕조 소유율은 한국노인이 높았다. 2) 새로운 욕실 설비에 대한 소비자 의견은 미국과 한국노인 모두 유니버셜 디자인된 새 설비의 장점을 인정하였다. 욕조와 세면조가 매력적이라 평하였고 샤워조작기가 색상구분으로 도운물과 찬물인지가 편하며, 접이식 의자가 유용하며, 문 달린 욕조의 안전 손잡이와 욕조가장자리를 잡고 안전하게 출입한다고 했다. 그러나 욕조길이와 높이에서 두 나라간에 차가 있어 앞으로 치수에 대한 것이 연구과제로 지적되었다. 3) 욕실 설비 개발 시 유니버셜 디자인 용품에 요구되는 목표는 안전하게 쓸 수 있고, 가령에 따른 신체장애요소가 커버되어 스스로 사용가능하고, 사용상 번거로움이 없어 정신적 스트레스를 주지않는 것이어야 하겠다. 4) 선택된 유니버셜 디자인 욕실설비는 표준치수의 현 욕조위치에 장착이 가능하여 앞으로 현 주택에의 교체가 가능하였다. 5) 선택된 유니버셜 디자인 욕실설비는 인체치수와 문화가 다른 두 나라 노인 모두 긍정적으로 평가하여 앞으로의 국제적 보급이 기대되었다.

• Journal of Digital Convergence
• /
• v.13 no.8
• /
• pp.113-121
• /
• 2015

This study is to identify that the efforts of business ethics build customer loyalty, and it makes customers lead to purchase behavior in the viewpoint of grasping convergence effect. The survey has proved that ethical management influences consumers' purchase behaviors, and consumers' image perception and trust on corporate play parameter role in that process. This results imply that corporate's ethical management gives increase in revenue and reputation to corporate. So managers must recognize business goes on when the social legitimacy is approved by the public, and make efforts to arrange systems and programs to foster ethical management. In the future study, it is required that an analysis to differentiate target range and level of implementation of ethical management and research associated with ethical issue of high public interest.