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http://dx.doi.org/10.14578/jkfs.2019.108.1.97

Analysis on Consumer's Preference for Non-Timber Forest Product (Shiitake, Chest nut, Persimmon): Social Big-data Analysis  

Seok, Hyun Deok (Center for Forestry Policy Research, Korea Rural Economic Institute)
Choi, Junyeong (Center for Forestry Policy Research, Korea Rural Economic Institute)
Byun, Seung Yeon (Center for Forestry Policy Research, Korea Rural Economic Institute)
Min, Sun Hyung (College of Agricultural and Life Science, Seoul National University)
Publication Information
Journal of Korean Society of Forest Science / v.108, no.1, 2019 , pp. 97-108 More about this Journal
Abstract
In a situation where production of short-term income forestry products has been stagnant or decreased in recent years, the government or related agencies are trying to promote consumption of short-term income forest products. While consumer sentiment studies on short-term income forestry are being conducted as part of efforts to encourage consumption, most of the studies rely solely on a survey-based method. In the information age, consumer sentiment toward consumer goods is reflected mostly on social networking sites due to the spread of the Internet. It is necessary to avoid relying solely on a survey-based method in existing research and directly analyze social networking sites that reflect consumers' wishes. In response, this study identified consumer preferences for major short-term income forest products through social big data analyses and used the results to establish strategies for promoting the sale of short-term income forest products. This paper is different from previous research using only a survey-based method, and it uses SNS to understand consumer preferences. The results of this study are expected to directly help the government or related agencies promote consumption of short-term income forest products and, ultimately, help improve forest-related income and promote healthy forest condition.
Keywords
big data analysis; non-timber forest product; shiitake; persimmon; chestnut;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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