• Journal of the Korean Society of Food Science and Nutrition
• /
• v.36 no.1
• /
• pp.124-130
• /
• 2007

The purposes of this study were (1) to analyze price sensitivity, (2) to define the range of acceptable prices for each foreign segment, and (3) to provide a price model for Korean traditional restaurants. From October to November, 2006, a total of 781 foreigners responded to individual surveys. Statistical analyses on the survey data were performed using descriptive statistics and Price Sensitivity Measurement (PSM). Major findings from the study are as follows: First, the ranges of the acceptable prices were $98$\sim$$130 for fine dining/gourmet restaurants, $70$\sim$$90 for theme/ambience restaurants, $40$\sim$$60 for popular/family restaurants, and $18$\sim$$30 for convenience/fast food restaurants. Second, the convenience/fast food restaurants showed the highest price sensitivity. Third, a low stress level and wide range of the acceptable price were observed for the fine dining/gourmet restaurants, suggesting that the price sensitivity of the fine dining/gourmet restaurants was quite low. Finally, the price sensitivity indicated by the Japanese was higher than by the other groups. In consequence, the research findings suggest that the managers of the Korean traditional restaurants should strategically plan prices by understanding different customers' price sensitivity within and between customer segments. Through additional research, marketers can compare perceptions of specific brands, the competition, and variations within a product line.

• Journal of Ginseng Culture
• /
• v.6
• /
• pp.135-151
• /
• 2024

In order to compare the ginseng consumption culture of Korean and Chinese college students, their purchase status of ginseng products, attitudes toward ginseng, and satisfaction with ginseng products were examined, and the purchase and recommendation intention of ginseng products was investigated. It targeted 267 Korean college students and 318 Chinese college students who had experience eating ginseng products. As a result of the survey, in the case of Korean college student consumers, interest in ginseng products increased compared to before COVID-19, and the intention to purchase and recommend ginseng products increased. In addition, the higher the satisfaction with ginseng, the higher the frequency of ginseng purchase experience, the higher the social benefit attitude toward ginseng, and the higher the age, the higher the intention to purchase and recommend ginseng products. Chinese college student consumers had higher parental purchases than Korea, higher positive intentions to purchase and recommend social and psychological benefits, and their 20s are already more interested and friendly than Korea. What Korean college students and Chinese college student consumers have in common is that interest in health, safety, and environment has increased since before COVID-19, and interest in ginseng-related products has changed in individual experiences, indicating that individual experiences are important and Chinese college student consumers are influenced by parents. In particular, COVID-19 is an opportunity to recognize the importance of health, which is important to those in their 20s, and is actually related to purchase intention. Focusing on these results, it seems that expansion to preferred products for college student consumers and differentiation of marketing strategies according to family influence and consumption culture should be made, and these new changes due to COVID-19 seem to be a timely opportunity. At a time when interest in health and safety has increased, strategic preparations are needed for the future consumersociety to respond to changesin product diversity and convergence, changes in marketing media to meet consumer consumption values, and changesin consumer family types, such assingle households.

• Proceedings of the Plant Resources Society of Korea Conference
• /
• 2019.10a
• /
• pp.52-52
• /
• 2019

산채는 사람에 의하여 개량 육성되어 논밭에서 재배하고 있는 농작물과 달리 자연 그대로 산야에서 자생하는 식물 중 식용으로 가능한 것을 말한다. 우리나라 산야에는 480종의 식물이 식용으로 이용될 수 있다고 하나 현재 전국에서 재배하고 있는 작목은 36종으로 추정되며, 앞으로도 80여 종이 개배 가능한 작물로 추정된다. 산채류의 이용형태별 생산가능시기는 3~5월의 생채 생산과 6~7월의 건채 생산으로 소비자의 기호에 부합하는 신선 생채의 소비한계는 제한되어 있기 때문에 재배유형별 생채 수량검정을 통해 수확시기 연장 및 재배품목을 다양화 시킬 필요 있다. 이에 본 시험은 산채류 재배유형별 수확기간을 구명하고자 표고 500 m의 전북 남원시 허브산채시험장에서 2018년 5월 말 갯기름나물 등 15 종을 노지와 하우스에 정식하여 각 작물의 생육특성, 수확한계기 등을 조사하였다. 1년차 지상부 생육특성을 조사한 결과 참취, 개미취, 섬쑥부쟁이, 질경이, 갯기름나물, 두메부추, 돌단풍, 참당귀의 경우 초장, 엽장 등은 노지보다 하우스에서 높은 편이었고 생존율은 비슷하거나 하우스에서 더 높은 경향을 보였다. 우산나물, 단풍취의 생존율은 하우스에서 더 높았으나 생육 초기 엽소현상으로 인해 1년차 생육은 노지, 하우스에서 둘 다 저조하였고 곤달비, 어수리, 곰취, 눈개승마의 경우 노지에서는 7월 중순이후 지상부가 전부 고사하였으나 하우스에서는 생존율이 상대적으로 양호하여 11월 상순까지 후기 생육을 하였다. 2년차 산채류 출현기 조사한 결과 하우스 재배에서 산마늘이 2월 중순으로 가장 빨랐고 갯기름나물, 곤달비 등 10종이 2월 하순에 출현하였으며 참당귀 3월 상순, 단풍취 및 우산나물 3월 중순, 돌단풍이 가장 늦은 3월 하순에 출연하였다. 생체수확 시기는 갯기름나물, 눈개승마, 산마늘, 두메부추, 섬쑥부쟁이는 3월 중순부터 가능했고 곤달비 등 12개종은 3월 하순, 우산나물은 4월 상순, 돌단풍은 4월 중순으로 가장 늦게 생체수확이 가능했다. 노지 재배의 경우 산마늘과 눈개승마가 3월 중순으로 가장 빨랐고 갯기름나물 등 10종이 3월 하순에 출현하였으며 돌단풍, 참당귀, 단풍취가 4월 상순으로 가장 늦은 출연을 보였다. 생체수확 시기는 눈개승마와 산마늘이 4월 상순으로 가장 빨랐으며 갯기름나물 등 10종이 4월 중순부터 가능했고 돌단풍, 참당귀, 단풍취가 4월 하순으로 가장 늦었다. 수확한계기 조사 결과 눈개승마, 산마늘, 우산나물은 하우스 및 노지재배에서 20일정도로 가장 짧았으며 그 외 작물들은 계속적으로 수확이 가능하였으나 6월 상순 이후에는 품질이 나빠져 생체상품으로서 가치가 없었다.

• The Journal of the Korea Contents Association
• /
• v.11 no.8
• /
• pp.311-320
• /
• 2011

This study analyzed the persuasive marketing communication strategy which applied by showhost for TV homeshopping sales. Specifically, the current study focuses on the comparative analysis of tangible goods and intangible goods sales. Four sales homeshopping TV programs were selected for analysis: two overseas travel package products, one climbing clothes product and one produce of walnut. The method of rhetorical content analysis was conducted to analyze the strategy of persuasive communication. The results shows that , , were commonly used for both tangible and intangible products sales. But , , and were heavily utilized only for intangible products sales. The result of this study can contribute to provide theoretical background for future advanced research, although it has a limitation of only analyzing four sales programs.

• Journal of the Korean association of regional geographers
• /
• v.11 no.3
• /
• pp.336-350
• /
• 2005

The prime objective of this study is to analyze tourist's behaviors and satisfaction of the Gwangneung area and get a reading on the tourist's socio-economic traits and the propensity of activities. In addition, it highlights surveys of the tourist's consciousness of cultural, ecological and environmental tourism resources available in the Gwangneung area and the possibility for sustainable development and ways to make the most of these resources. This study found that even though Gwangneung is mostly a place for one day family outings. the tourist's demand for actually unreachable ecological resources is high while existing cultural tourism resources have less than the expected drawing power. It was also found that tourists recognize the need for preservation of the tourism resources of Gwangneung and its potential for further sustainable development. In particular, most tourists to Gwangneung are relatively satisfied with the status of preservation of its cultural and ecological resources and environment On the other hand, accessibility, tourism facilities, and management are estimated at less than desired. Gwangneung would benefit by making efforts for the positive use of its tourism resources and improvement of convenience facilities, management and operation.

• Journal of Plant Biotechnology
• /
• v.49 no.4
• /
• pp.325-330
• /
• 2022

In this study, a plant tissue culture system was established for Atractylodes spp., an economically valuable medicinal crop in Korea that has low domestic production and is increasingly imported. In particular, Atractylodes ovata was treated with four types of cytokinins, 6-benzylaminopurine (BA), zeatin, kinetin, and thidiazuron (TDZ), in two different concentrations (0.5 and 1.0 mg/L). Among the four types of cytokinins, the BA treatment was effective for the shoot and root growth of A. ovata. Both the 0.5 mg/L and 1.0 mg/L concentrations of BA showed similar results; however, the 1.0 mg/L concentration of BA was more effective in promoting shoot and root growth. The treatments showed that the TDZ treatment was not effective for the shoot and root growth, except for the number of shoots and the fresh weight (FW) of the root; therefore, it was unsuitable for this species. In this study, we established a mass production system of A. ovata. Our results showed that direct in vitro regeneration may make a significant contribution to improving the cultivation of the medicinal plant A. ovata.

• Korea Trade Review
• /
• v.42 no.4
• /
• pp.115-138
• /
• 2017

To prove the effectiveness of global brand strategy, this paper tries to analyze the effects of brand globalness on brand attitude and behaviors. In addition, the moderating effect of consumers' cultural intelligence is assessed in the influence of brand globalness on brand attitude and behaviors. Based on the analysis of two hundred seven consumers, it is founded that the brand globalness has a strong influence on brand credibility and benevolence which exerts brand royalty as expected. In this process, however, the moderating effect of consumers' cultural intelligence is shown to be statistically ineffective. This implies that the global brand strategy is useful regardless of individual consumers' cultural intelligence.

• Design Convergence Study
• /
• v.16 no.2
• /
• pp.63-81
• /
• 2017

Environmental change of consuming contents has led corporates to acknowledge the possibility of social media as being marketing platform. And as the importance of 'contents' is growing bigger at the same time, 'Content Marketing' is getting attention because 'Content' plays the key role in current marketing since it can deliver meaningful values to the companies and the customers both. Many companies are practicing contents marketing employing YouTube by not only creating their own YouTube channels and YouTube contents but also collaborating with YouTube creators. Purpose of this study is to figure out how domestic standalone beauty brands that are actively practicing content marketing, are exploiting the YouTube and to suggest design direction for future YouTube content marketing. 'Etude', 'Innisfree', 'Misha', 'The Face Shop' were selected for analyzing the content marketing cases using YouTube. As a result, this study could conclude that if the brand has inadequate number of subscribers, it is better to collaborate with the creators. Also, clarifying contents' purpose and distinguishing the way of delivering it is important.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.451-459
• /
• 2024

Recently, the size of the online education service market has been growing, but the B2C platform education service market, where companies take the lead in creating content and consumers consume the content, has become widespread. This makes content creation rigid and may have limitations in creating at various levels. This Study newly establishes the concept and type of customer needs, wants, innovation, and platform business, and presents new start-up success factors in all fields of platform business start-up and a standard diagnostic process for the possibility of platform start-up success. Through the presented process, customers, core activities, and value proposition factors can be derived. Finally, a business model for starting a C2C platform for elementary, middle, and high school education is built centered on the business model canvas.

• Information Systems Review
• /
• v.16 no.3
• /
• pp.215-242
• /
• 2014

This paper investigates accounting principles about social infrastructure on Korean National Accounting Standard and on National Accounting Standards from other countries that adopted a accruals- based national accounting standards. Social infrastructure as assets has important value in financial statements of Korea and deterioration or insufficient management of social infrastructure accompanies a huge social cost. Therefore, understanding the characteristics and related accounting standard for social infrastructure is necessary. To do this, we examine the accounting standards of U.S., New Zealand, and Australia. We also review the financial statement of local government. Based on these findings, this paper suggests that a preventive-asset management approach should be applied and alternative depreciation method for social infrastructures is developed. Moreover, a local government needs to provide important accounting information to the public in a timely and reliably manner.