• Proceedings of the Korean DIstribution Association Conference
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• 2005.05a
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• pp.151-161
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• 2005

본 연구는 인터넷 전자상거래를 이용하는 소비자를 대상으로 인터넷 공동구매의 동기요인(시장불확실성, 가격의식, 집단주의, 혁신주의)이 협상력과 관여도에 따른 공동구매에 대한 태도와 공동구매의 의도에 미치는 영향에 대해서 실증 분석하였다. 시장불확실성, 가격의식, 집단주의, 혁신주의는 인터넷 공동구매태도의 선행변수로 가정하였으며 협상력, 관여도는 공동구매태도의 조절변수로 가정하였다. 그리고 공동구매태도는 인터넷 공동구매의도에 직접적인 영향을 미치는 것으로 가정하였다. 실증분석은 인터넷상에서 제품을 한번이라도 구매해 본 경험이 있거나 인터넷 공동구매를 한번이라도 해 본 경험이 있는 고객을 대상으로 설문조사 하였다. 조사분석 결과, 공동구매 동기요인인 시장불확실성, 가격의식, 집단주의, 혁신주의가 높을수록 공동구매태도에 정(+)의 유의한 영향을 미치는 것으로 나타났으며 협상력이 높을 때보다는 낮을 때 공동구매태도에 부(-)의 유의한 영향을 미치는 것으로 나타났으며 관여도는 낮을 때보다는 높을 때 공동구매태도에 정(+)의 영향을 미치는 것으로 나타났다. 또한 공동구매태도는 공동구매의도에 정(+)의 매우 유의한 영향을 미치는 것으로 나타났다. 결과적으로 인터넷을 통한 공동구매 시 동기요인인 시장불확실성, 가격의식, 집단주의, 혁신주의는 협상력이 낮을 때와 관여도가 높을 때 공동구매태도에 더 긍정적인 영향을 미치며 이러한 공동구매태도는 공동구매의도에 정(+)의 영향을 미치는 것으로 나타났다.

• Journal of Fashion Business
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• v.18 no.2
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• pp.132-147
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• 2014

The purpose of this study is to classify the appearance concern into groups and analyze the differences of the attitude toward plastic surgery and clothing behavior by groups. Questionnaires are administered to 206 female adults in their 20's-50's living in Deagu and Kyungbook areas from $10^{th}$ July to $19^{th}$ July, 2013. Frequency, factor analysis, reliability analysis, correlation analysis, cluster analysis, ANOVA, Duncan-test and ${\chi}^2$-test were used for data analysis. The appearance concern is categorized as follows: appearance harmony focus and body focus. The attitude toward plastic surgery was found as risk tolerance, image improvement/surgery desire and keeping the secret of surgery. Clothing behaviors are found as individuality focus, other focus, convenience and luxury ostentation. The appearance concern shows a significant correlation with the sub-variable attitude toward plastic surgery and clothing behavior. One test in the groups is determined by demographic variables like occupancy and monthly income. Appearance concerns are classified into three groups as follows: appearance concern group, low appearance concern group and body concern group. The groups show a significant difference in the attitude toward plastic surgery and clothing behavior. This difference indicates that the 20's show a high body focus on their appearance concern, an attitude of image improvement/surgery desire toward plastic surgery and another individuality focus on clothing behavior while 50's care more about convenience in their clothing behavior.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.621-631
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• 2014

The purpose of this study was to examine influencing factors on plastic surgery addiction tendency. The participants, 223 undergraduate women, completed the ACSS, SATAQ, and MBSRQ. Data were collected from May, 2014 and analyzed using descriptive statistics, chi-square test, ANOVA, logistic regression analysis. Each of variables related to plastic surgery were analyzed between positive expectation group, addiction risk group, or addiction group compared to stable group. The prevalences of stable, positive expectation, addiction risk, and addiction group were 21.1%, 35.0%, 32.7%, and 11.2%, respectively. 45.7% had at least one personal plastic surgery. Personal experience of plastic surgery, high levels of ACSS (Consider), high levels of SATAQ (Internalization), and high levels of MBSRQ (Appearance Evaluation) were all associated with plastic surgery addiction tendency. The results of this study suggest that prevention of early plastic surgery, sociocultural influence and body image disturbances as well as safe guidance for plastic surgery are important in preventing the plastic surgery addiction.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.455-464
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• 2017

The purpose of this descriptive study was to investigate the level of cosmetic surgery experience, perception of side effects, self-esteem, acceptance of cosmetic surgery (ACS) and to explore factors affecting ACS among undergraduate students. A convenience sample of 255 students from three universities completed a self-administered questionnaire from May, 25, 2016 to May, 31, 2016. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation, and multiple linear regression. As a results, 11.5% of students had at least one cosmetic surgery and the majority of them had blepharoplasty. A total of 86.3% of students had heard of cosmetic surgery side effects and the most common source of information were TV, newspapers, magazines and internet. ACS was significantly different by gender, school year, perception of side effects, and cosmetic surgery experience. ACS and self-esteem showed a negative correlation. Previous experience of cosmetic surgery, self-esteem, school year, and gender were identified as influencing factors on ACS which explained 19.0% of total variance. In conclusion, to help college students make rational decisions on cosmetic surgery, provision of sufficient information, improvement of self-esteem, and introduction of gender and school year based intervention are recommended.

• The Research Journal of the Costume Culture
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• v.24 no.6
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• pp.756-776
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• 2016

The concern over beauty is increasing as the importance of appearance is becoming more prominent. Accordingly, the importance of studying beauty is now apparent. The purpose of this study is to analyze existing beauty-related research in order to assess current trends in beauty-related studies. Materials were collected from the master's theses and academic journals from 1997 through 2016. In addition, 81 beauty-related papers were selected and classified into 3 categories according to their subjects and content. There were 19 hair attitude papers, 52 papers about make-up and skincare, and 10 papers on cosmetic surgery. Each type was divided into detailed themes according to the study theme and its number was grasped. Consequently it was classified into 9 themes about the attitude toward hair and the relevant variable study, 10 themes about the attitude toward hair style and relevant variable study, 24 themes about the make-up attitude and relevant variable study, 28 themes about the skin care attitude and relevant variable study, and 10 themes about the cosmetic surgery attitude and relevant variable study. The results revealed that academic concern about beauty sharply increased starting in 2005. Moreover, we determined that the methodologies used in hair and make-up studies were sound and detailed, while cosmetic surgery studies were more inconsistent and poorly analyzed. Thus cosmetic surgery should be further researched in a more standardized and thorough manner. This review of attitudes toward beauty will serve as a basis for follow-up studies that employ meta-analyses to draw more quantitative conclusions by aggregating many more study results.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.643-653
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• 2003

The purpose of this study was to investigate the relation of desire for aesthetic surgery and clothing attitude of female with their body satisfaction, need, and self-esteem. Subjects were 813 females of 10's to 40's living in Daejeon Metropolitan City and Gongju City, Chungchungnamdo. Results from this research revealed that the correlation of desire for aesthetic surgery with body satisfaction was negative so that female satisfying one's body shape didn't want to have aesthetic surgery. However, aesthetics and sexual attractiveness of clothing had positive correlations with body satisfaction. It was also shown that the need and self-esteem of female affected directly on the desire for aesthetic surgery and the pursuit of clothing aesthetics. Women with higher need for exhibition and dominance were not only concerned about the elevation of their appearance through their clothing but also recognized the value of modifying their appearance through aesthetic surgery. Women with higher self-esteem were interested in the elevation of their appearance through clothing, but the other hand, they showed negative attitude toward modifying their appearance via aesthetic surgery. This result revealed the fact that women with higher self-esteem had a tendency to keep the traditional sense of value and as a result, showed negative attitude toward the aesthetic surgery.

• Journal of the Korea Society of Computer and Information
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• v.29 no.2
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• pp.169-177
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• 2024

The purpose of this paper is to explore the meaning of talent donations by semi-professional Athlete using Q methodology. This Q factor analysis finally identified 3 factors: The first factor, The type of donation cautious, They represent an understanding the need for donation, needing to prepare for donation, information about donation targets, careful attitude toward talent donation. The second factor, The type of donation authenticity, They represent departure from good mind, premise of authenticity to donation, necessity of program for donation activities. The final factor, The type of trust for endowment institution, They represent trust in the target organization to donate, interest in donation-related incidents, necessity of various donation methods in sports field.

• Journal of Korean Home Economics Education Association
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• v.27 no.1
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• pp.13-29
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• 2015

This study examined whether any differences were found in body comparison, body satisfaction, and appearance management behaviors according to socialcultural attitudes toward appearance among male and female adolescents in Gwangju and Jeolla province. It was conducted by a self-report survey of 598 male and female students in eigth and eleventh grades in Gwangju and Jeonnam province, South Korea. The collected survey data were analyzed by Cronbach's ${\alpha}$, Factor analysis, ${\chi}^2$ test, K-means cluster analysis, t-test, one-way ANOVA, Duncan's grouping using SPSS/PC WIN 19.0 statical program. The results were as the following: Adolescents perceived and internalized more highly than the common level the socialcultural value toward appearance, especially for female, and by age, juniors in high school than in middle school. Socialcultural attitudes toward appearance could be classified into four categories: 'Accepted type', 'internal type', 'aware type', and 'unaccepted type'. Students who were classified as 'accepted type', and 'internal type' showed lower level of body satisfaction and compared their bodies more often with others. They also actively received appearance management behaviors. Therefore, they showed positive attitude toward cosmetic surgery and functional garments. They also worked hard to reduce their weights just to show off to others. In conclusion, it is necessary for education programs to protect self-esteem of adolescents from the socialcultural distortion to appearance.

• Korean Journal of Human Ecology
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• v.23 no.3
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• pp.529-544
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• 2014

The purpose of this study is to investigate the effect and potential problem of before and after technique in cosmetic surgery advertisements. This study would draw the positive and negative aspects in executing before and after technique by segmenting the surgical part(eyes, nose, and breast). And this study compared before and after technique with after technique and doctor(expert) endorser. Independent variables of this study are advertisement technique(before and after/after/doctor) and the kind of surgery(double eyelid surgery/ rhinoplasty/mastoplasty). Dependent variables of this study are general attitude toward advertising, hospital believability, ethical judgement toward advertising, intention to cosmetic surgery. This study is run as $3{\times}3$factorial design with 30 subjects per cell, resulting in a total sample size of 270. The result of this study shows that advertising technique in cosmetic surgery advertisement important variable to mediate the effect. This study found that before and after technique was more effective than any other techniques. Also, this study found that the kind of surgery variable should be considered in the execution of cosmetic surgery advertisement. Therefore, the result suggests that the kind of surgery and advertisement technique should be spontaneously considered by cosmetic surgery clinic and advertising regulation organizations for the effective communication way and consumer protection.

• Women's Health Nursing
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• v.17 no.2
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• pp.126-136
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• 2011

Purpose: The increase of cosmetic surgery procedures is partly motivated by more positive attitude toward cosmetic surgery as a means of improving physical appearance. In this study factors expected to predict need for cosmetic surgery were examined. Methods: A descriptive design was used with 321 high school girls who completed a questionnaire about sociocultural attitudes toward appearance, body image, self-esteem, and need for cosmetic surgery. Stepwise multiple regression analysis was performed to examine factors affecting need for cosmetic surgery. Results: Bivariate correlations showed that need for cosmetic surgery was positively correlated with internalization and awareness of sociocultural attitudes toward appearance, and appearance orientation in body image and negatively correlated with self-esteem and ideal body mass index (BMI). Multiple regression showed that the predictive variables explained 22.1% in need for cosmetic surgery. The significant factors influencing need for cosmetic surgery were greater internalization and awareness of sociocultural attitudes toward appearance, better appearance evaluation and higher appearance orientation in body image, lower self-esteem, and lower ideal BMI. Conclusion: Overall, results of this research suggest that prevention of media influence and body image disturbances, and promotion of self-esteem are very important to young women.