• Title/Summary/Keyword: 선호매체

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Motivation of the Satellite DMB Use and Genre Consumption (위성 DMB 이용 동기와 장르 소비: 장르 선호도, 레퍼토리, 소비유사성을 중심으로)

  • Chon, Bum-Soo;Kim, Jung-Kee
    • Korean journal of communication and information
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    • v.36
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    • pp.374-398
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    • 2006
  • This paper attempts to identify motivations of the satellite DMB use and to examine the relationship between user motivations and structure of genre consumption. Firstly, this paper identified motivational dimensions for satellite DMB usage. The results of the factor analysis revealed three dimensions: information-seeking, entertainment-oriented and social communication. It accounts for 69.9% of the variances found within this data. Secondly, the results of the regression analyses suggested that both information seeking and entertainment-oriented motivations were closely related to genre preferences of satellite DMB contents. In addition, these two motivations predicted genre repertoires and similarity in genre consumption. In conclusion, motivations of the satellite DMB use were the best predictors for explaining the structure of genre consumption.

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Research on the relationship between the design of the most favorable ICONs and the formative factors in the GUI design - Focused on the design of the Graphic ICONs. - (사용자 선호지향 기반에 의한 GUI 아이콘 표현 유형과 조형 요소의 상관관계에 관한 연구 - 그림 아이콘 디자인을 중심으로 -)

  • Tao, Yu-Jin;Chung, Sung-Whan;Hong, Jung-Pyo;Hyoung, Sung-Eun
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.521-530
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    • 2008
  • Graphical user interface design, the visual language to convey information about the icon and the user's information is a medium that can lead to action. Graphical user interface to communicate with the user icon, the user is easy to use, so any time you want to provide information effectively. Communication in order to increase the efficiency of the Graphic User Interface on the nature of the medium must be made to develop the appropriate icon. In this research icon of the type of icon painting. A picture of the icon representation of each type of detail, according to a rating of johyeongjeok identify the elements of the correlation between. On the type of representation of each of Art and Design elements that I know what I saw. The icon design based on user preferences provide guidance on the direction of design-oriented. When the data can be used to designs based on the theory has to offer.

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Analysis of the Audience's Subjectivity about Preference of Documentaries on TV (TV방송 다큐멘터리 선호도에 대한 수용자의 주관성 연구)

  • Hyun, Seung-Hoon
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.128-136
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    • 2011
  • This is a study on the subjectivity of audiences about preference of documentaries on TV. Accordingly, Q-methodology was used for this study. As a result, audiences' various characteristics by preference types were able to be found. The individual characteristics were classified into three styles: an entertainment-oriented style pursuing enjoyment, public and society interest-oriented style pursuing public purpose, and culture-oriented style pursuing artistic value of documentaries in order. It could be inferred from the classification of preference styles that unlike the past, the choice of TV broadcasting of audiences was shifting from the passive and media-dependent form to positive form. Therefore, the research and development of content delivery and production in the multi-media and multi-channel digital broadcasting era should be focused on not only the content itself but also an audience-centered service development model reflecting audiences' desire and hope.

The Image of Science Teachers suggested by Pre-service Science Teachers (예비 과학 교사가 보유한 과학 교사에 대한 이미지)

  • Song, Ha-young;Kim, Youngshin
    • Journal of Science Education
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    • v.34 no.1
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    • pp.33-46
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    • 2010
  • The purpose of this study was to find out the image as science teachers recognized by pre-service science teachers. The data was collected from 312 pre-service science teachers from Kyungpook National University in Daegu and participants were asked to write about the image of science teachers they liked most and least in their secondary school years freely. The result of this research was as follows. The image as science teachers categorized 2 factors: science instructional situation, image of science teacher. Each factor was subdivided into more detailed ones. First of all, 'science instructional situation' category subdivided into lesson style, teaching-learning materials, teaching methods, and class atmosphere. In lesson style, 'experiment' and 'observation' gained the most favorable comments, and questioning-answering gained the least. In teaching-learning materials, print materials such as handouts, worksheets, reports were the most liked, and 'writing on the blackboard' was the least liked. In teaching methods, the 'detailed and systematic explanation of the theory and concepts' was preferred to rote learning and memorization lacking explanation. In class atmosphere, friendly and free atmosphere was the most preferred, and uncomfortable, boring one was the least preferred. Secondly, in 'image of the science teachers' category and 'quality as the teachers' sub-category, thoughtful and considerate teachers who respect students' personality was the most preferred. On the contrary, they didn't prefer teachers who were indifferent and humiliated students. Finally in 'characteristics of the teachers' sub-category, the participants liked clear, energetic voice, and mild expression, and they didn't like formal style, overly fancy clothes, etc. Based on the result of this study, more empirical study on the teachers' image is needed, and the thoughts of educational administrators, students, parents, and teachers should be reflected because an undesirable teacher can be advised and get opportunity to be a better teacher.

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A Convergence Effect on the Purchasing Behavior of Elementary School Mothers' Recognition of Processed Food Labeling Standards (초등학생 어머니의 가공식품 표시기준 인식이 구매행동에 미치는 융복합 효과)

  • Kang, Keoung-Shim;Lee, Se-Jeoung
    • Journal of Digital Convergence
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    • v.18 no.10
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    • pp.527-535
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    • 2020
  • The purpose of research is to examine mothers with elementary school children in Chungcheong and the convergence effect of recognition of food labeling standards on purchasing behavior. A two-step cluster analysis was performed for group classification according to the purchase behavior of processed foods and the collection was determined by Schwarz's BIC criteria. Three types were determined: "convenience pursuit," "large mart preference," and "high cost reverse purchase". The proportion of college graduates in 'large mart preference' was higher, the proportion of employment mothers in 'high cost reverse purchase' was higher, and the need for food labeling standards was higher in 'large mart preference'. 'Shelf life' was recognized as the most important item. 'Large market preference' scored higher in 'used materials' and 'food additives', 'nutrition labelling'. In order to improve the purchasing behavior of processed foods, above all else, it is necessary to develop customized educational media that can be easily applied to real life.

Landscape Preference over Single-Spaned Steel Box Girder Bridge by Bridge Shape Parameters (단경간 강박스거더교의 교량형상계수별 경관선호도 분석에 관한 연구)

  • Kim, Rak-Gi;Geum, Gi-Jeong;Yang, Gye-Seung;Im, Seong-Bin
    • Journal of Korean Society of Transportation
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    • v.24 no.2 s.88
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    • pp.7-18
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    • 2006
  • The Purpose of this study is to develop landscape Preference and define elements of difference in landscape preference of the 1-span Steel Box Girder Bridge by Bridge Shape Parameters(BSP) through Design of Experiments. Lately, the 1-span Steel Box Girder Bridge is dominations much component ratio and the Steel Box Girder Bridge has strong Points that is economically Profitable and management has easy when construct. but landscape preference of the 1-span Steel Box Girder Bridge was evaluated low because impression of landscape is being surfeited and dulled. Do to consider optimization in design that give change to Bridge Shape Parameters(BSP) to supplement this shortcoming in this study. Therefore, this study changes Bridge Shape Parameters(BSP) and extract elements that influence in landscape preference of the 1-span Steel Box Girder Bridge. and based on the design that consider landscape Preference of the 1-span Steel Box Girder Bridge, some essential guidelines for rational design of the 1-span Steel Box Girder Bridge suggested.

The Effect of Exhibit Commentary Media on the Communication within Family Visitors: with Docent and Mobile Device (PMP) (박물관에서의 전시설명 매체가 가족단위 관람객들의 소통에 미치는 영향: 도슨트와 모바일 기기(PMP)를 중심으로)

  • Kim, Hyun-a;Park, Yong Wan;Byeon, Hyeon-Hee
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.10
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    • pp.545-556
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    • 2017
  • There are exhibit commentary media (docent, mobile device) for assisting family visitors in the museum, and the communication within family members could be affected by which media they use. When using a docent, family visitors lowered their voice or restrained talks for paying attention to a docent' explanation. When using a mobile device, family visitors mainly relied on a mobile device, so they did not pay attention to the objects. The results of the survey showed that parents reported no difference between the docent and the mobile device on some measurement items and preferred the docent to the mobile device on other measurement items. On the other hand, children showed strong preference toward the mobile deice over the docent because of their enjoyment for operating the mobile device. Regardless of which media they used, the communication among family members could be enhanced by being together. Therefore, the museum should design and operate a docent program for family visitors to enhance the communication among family members. In addition, the museum should consider how family visitors using a mobile device would pay attention to objects and enhance the communication.

What Types of News Contents Do Audience Want in the Mobile Age? (모바일 시대 수용자들은 어떤 뉴스 콘텐츠를 원하는가?)

  • Kim, Yeonshik;Park, Namkee
    • The Journal of the Korea Contents Association
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    • v.18 no.5
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    • pp.95-104
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    • 2018
  • This study analysed news consumers' perception toward the use of mobile devices and examined their preference on news contents. News audience in the mobile age hoped that news producers make news contents through communication with audience. They showed a negative stance against the attitude that news producers underestimate the audience' intellectual level. Audience preferred novel news formats and services adapted to the mobile environments. In terms of the role of the press, they preferred interpretive and investigative journalism rather than superficial and sensual journalism. Therefore, news companies should consider audience' news consuming attitudes in their producing and delivering news. They also should seek for utilizing the use of the mobile media more aggressively than ever before.

A Study on Security Solution for USB Flash Drive (USB 메모리를 위한 보안 솔루션에 관한 연구)

  • Lee, Sun-Ho;Lee, Im-Yeong
    • Journal of Korea Multimedia Society
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    • v.13 no.1
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    • pp.93-101
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    • 2010
  • A USB flash drive is a portable storage device. For its promising moderate price, portability and high capacity USB flash drive users are increasing rapidly. Despite these advantages USB flash drives have critical problems as well. Such as personal information data leakage due to easy loss of the portable device. As these personal information leakage incidents increases various security measure solutions are produced and distributed. Despite these security measures and solutions it is not enough to perfectly protect personal data leakage. Hence the necessity of a more concrete, secure, user-friendly security measure solution is required. In this paper we provide you with portable USB flash drive security solution analysis and provide you with the latest secure, user-friendly security measure solutions.

A Quality Evaluation and Analysis of the On-Line Edutainment Software (온라인 에듀테인먼트 품질 평가 및 분석)

  • Lho, Young-Uhg;Park, Sang-Won;Jung, Deok-Gil
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.11 no.11
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    • pp.2192-2198
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    • 2007
  • An edutainment is a composite which are joining with the serveral matter and the multiplicity of techqniues An Eduainment software use serveral audio and video media. The human have different preference to audio and video media. It is difficult to evaluate quality of an edutainment software than a general software. So, we need an evaluation factors to compare quality of edutainment software. We developed the evaluation factors for edutainment software. And the middle school students used the evaluation factors to evaluate the favorite edutainment softwares among them. We evaluate and analyze the results.