• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.143-154
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• 2008

This paper considers option and non-use values of rail services. The total economic value of a given transport service can be classified into use, option and non-use values, other grouping rules can be applied though. The use value is the consumer's surplus from the actual rides of a specific mode. The option value, on the other hand, can be defined as a traveler's willingness to pay for reserving a travel mode, which is not his or her main choice, as a standby alternative. Finally, the non-use value represents benefits that are not attributable to the actual use or option use, but to the vicarious, altruistic, functional and existing worth of a transport service. A stated preference survey based on a double-bounded dichotomous choice is conducted. A survival model is applied to the data collected. Calculations of trip makers' willingness to pay for option and non-use values are based on the parameters of the estimated survival model. Some suggestions for transport appraisal are also presented.

• Proceedings of the KOR-KST Conference
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• 1998.10a
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• pp.83-92
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• 1998

서울과 일산 신도시의 출근통행 교통수단 선택모형을 구축하고, 두 도시간 수단선택행태를 분석.비교하였다. 분석을 위한 자료로는 1996년 서울시에서 수행한 가구통행실태조사자료를 이용하였으며, 수단선택모형으로는 다항로짓모형을 사용하였다. 두 지역 출근통행 수단선택모형의 모형구조상의 차이 및 모형의 지역간 이전가능성을 분석하였고, 출근통행의 시간가치 및 탄력성을 분석하고 비교하였다. 통계적 검증의 결과 출근통행의 수단선택에 있어서, 모형구조적 측면에서나 선택행태적 측면에서 수단 선택모형의 두 도시간 이전은 불가능한 것으로 나타났다. 서울의 출근통행의 시간가치가 일산보다 전반적으로 큰 것으로 분석되었고, 특히 서울의 경우, 택시이용자의 시간가치가 자가용 이용자의 시간가치보다 큰 것으로 나타났다. 두 도시 모두 통행시간에 대한 탄력성 통행비용에 대한 탄력성보다 전반적으로 크며, 버스와 지하철간의 통행시간에 대한 교차탄력성이 매우 높은 것으로 분석되었다.

• Journal of Korean Society of Transportation
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• v.16 no.4
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• pp.75-88
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• 1998

서울과 일산 신도시의 출근통행 교통수단 선택모형을 구축하고, 두 도시간 수단선택형태를 분석.비교하였다. 분석을 위한 자료로는 1996년 서울시에서 수행한 가구통행실태조사자료를 이용하였으며, 수단선택모형으로는 다항로짓모형을 사용하였다. 두 지역 출근통행 수단선택모형의 모형구조상의 차이 및 모형의 지역간 이전가능성을 분석하였고, 출근통행의 시간가치 및 탄력성을 분석하고 비교하였다. 통계적 검증의 결과 출근통행의 수단선택에 있어서, 모형구조적 측면에서나 선택행태적 측면에서 수단선택모형의 두 도시간 이전은 불가능한 것으로 나타났다. 서울의 출근통행의 시간가치가 일산보다 전반적으로 큰 것으로 분석되었고, 특히 서울의 경우, 택시이용자의 시간가치가 자가용 이용자의 시간가치보다 큰 것으로 나타났다. 두 도시 모두 통행시간에 대한 탄력성 통행비용에 대한 탄력성보다 전반적으로 크며, 버스와 지하철간의 통행시간에 대한 교차탄력성이 매유 높은 것으로 분석되었다.

• Journal of Korean Society of Transportation
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• v.19 no.4
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• pp.49-57
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• 2001

Since the value of travel time savings is found to be the most important benefit of transportation projects, considerable work has been done on the estimation of the value of travel time in many countries, including U. S. A. England, Australia, and Korea. And majority of them was mode choice model. This paper estimated the VTTS for commuters using traffic regulation obedience market model, which had not been applied in any previous studies, and survey data, which was obtained using Contingent Valuation Method. The result meets our expectations.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.655-660
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• 2017

The purpose of this study is to investigate the effect of College Students' Ego Status on career aspiration and job choice value. In order to investigate this questionnaire, 120 students from the Tourism Management Department of S University in Gyeonggi-do were surveyed. The questionnaire was reconstructed on the basis of previous studies and total of 45 items. Survey items of career choice value were 7 items including leadership desire, professionalism, direct improvement, social contribution, intellectual value calculation, vacation guarantee, salary Level. As a result of the study, it was found that career aspiration and job choice value were highly correlated with each other and that egogram structure showed a high correlation with adult ego status. Also, the higher the career aspiration and the higher the adult ego status, the higher the value of job choice. Based on the above results, the analysis of the ego-status profile based on the transactional analysis theory can be used as a very useful basic data for exploring the students' career decision, career choice and job choice, I think it will help me to understand and find an alternative career path.

• Environmental and Resource Economics Review
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• v.27 no.3
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• pp.421-461
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• 2018

Windpower turbines have positive values for visitors with regard to tourism and learning. On the other hand, it is clear that windpower turbines have negative impact on the landscape, particularly when the level of landscape is high. The impact of windpower turbines on the visitor's value is composed of two elements: the viewingvalue which is independent of the level of landscape and the landscape value which varies with the level of landscape. The net visitor's value of windpower turbines is the sum of these two values with opposite signs. This study used a choice experimentation method to value the impact of windpower turbine construction in the mountainous area in Korea. This study estimated the viewing value, the landscape value and the visit value as the sum of the two values. The estimated results demonstrated a significantly positive viewing value, a significantly negative landscape value, and weakly negative net visit value in average.

• Proceedings of the Korea Water Resources Association Conference
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• 2006.05a
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• pp.247-253
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• 2006

본고는 주요 댐호수의 휴양가치를 댐호수의 특성별로 도출하고자 실제로 댐호수를 선택한 행위를 분석하고, 아울러 선택실험을 통해 가상적으로 설정된 특성을 가진 댐을 방문할지를 선택하도록 하여 그 결과를 분석하기도 하였다. 또한 현시선호된 선택과 진술선호선택을 모두 결합하여 분석하는 기법도 사용하였다. 분석결과 진술선호자료와 현시선호자료간의 이질성이 상당한 것으로 나타났으나 두 자료를 결합함으로써 모든 특성변수들이 만족도에 미치는 영향이 직관과 부합되도록 도출되었다. 댐호수의 수량과 수질 모두가 레크리에이션 가치에 영향을 미치는 것으로 나타났으나, 특히 수질개선의 편익 증가효과가 매우 크다는 것이 확인되었다. 그 외에도 홍보관, 주변 숙박시설 및 음식점, 인근 휴양지와의 연계성 등도 휴양가치 증가에 영향을 미치는 주요 변수로 파악되었다.

• Journal of Korean Society of Transportation
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• v.2 no.1
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• pp.69-88
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• 1984

통행시간가치에 대한 연구는 독립변수를 이용한 통행시간과 비용에 의한 선택모형 을 대개 사용하여 왔다. 통행시간과 비용에 대한 매개함수를 추정한 후에 통행시간가치를 교통시간과 비용의 $\ulcorner$파라메타$\lrcorner$비로써 얻고 있다. 그러나 통행시간가치에 관한 신뢰구간과 통계적 유의성을 설정하기 위한 적절한 과정은 아직 연구되지 않고 있으나 $\ulcorner$로-짓$\lrcorner$ 모형 자체에 대하여는 되어있다. 본 논문은 통행시간가치를 측정하기 위한 기존의 방향을 비평적 으로 검토하여 본 것으로 통행시간가치를 통계적 유의성 검증을 위한 표준화 과정은 아직 이론적으로 정립 가능하다고 생각되지 않지만 통행시간가치평가의 간편식을 제시하여 보았 다. 간편식에 의하여 제시된 결과에 의하면 선택모형에 입각한 통행시간가치의 통계적신뢰 구간이 매우 큰 것으로 나타났는바 이에 대한 선택모형에 입각한 통행시간가치 측정을 위한 과정의 타당성에 대한 많은 의문이 아직도 남는다 하겠다.

• Journal of Service Research and Studies
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• v.11 no.2
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• pp.106-117
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• 2021

This study is a descriptive survey study using a self-reported survey method to find out the job value and intention of career choice of college students in the medical management field. This study was conducted on university students in medical management at three four-year universities located in Busan Metropolitan City. A total of 139 effective questionnaires were used as statistical analysis data. As a result of the analysis, social dedication and stability were significantly displayed in the selection of jobs for hospital administration and administrative positions, and social dedication and stability were significantly displayed in the selection of jobs as medical recorders. In choosing a career as an international medical tourism coordinator, the focus on human relations, maintaining face, and pursuing stability have been significant. Only social commitment was significantly shown in the choice of occupation as a health educator. A comparison of job values according to general characteristics showed that there was a difference in the pursuit of knowledge and social commitment. In the case of grades, there was a difference in social dedication and stability. There was no significant difference in the case of religious or non-religious matters. In the case of economic level, only economic priorities differed. Through this study, we would like to present basic data so that college students in medical management who prepare to take the first step into a professional medical management society can recognize the need for recognition of job value and move in a better direction in choosing a job.

• Korean journal of communication and information
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• v.71
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• pp.194-223
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• 2015

This study explores a value chain structure of TV program including news, drama, and comedy. The purpose of this research focused on factor analysis and the relationship among viewer's program selection motivations. This research explores correlation between personal value and viewing motivation. This study was to identify the value structure of respondent on TV program(news, drama, comedy) based on means-end chain theory. The research used structured APT laddering questions and 251 data was analysed. Through such analysis, category difference by stage and relationship difference were identified and hierarchical value map was compared. There are four different value ladders: first is attributes, functional consequences, psychological consequences, and final value. The result shows that on news program the basic function is viewers are want to visual factor and quickly acquire social news and they pursue a value of personal social relationship. Whereas, on drama program, the viewers are reflected by around person, and they selected a program based on closed related person. In addition, the viewers are influenced by program's social nomination, production's brand in drama, and performer's nomination, producer and program prominence on comedy. The program selection is highly correlated on program selection's credibility, vital energetic life, and social relationship. The results shows that there was no significant difference between low involvement group and high involvement group for main category involvement group respondents.