• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.136-148
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• 2022

This study aims to examine the effects of customer experience on the relationship between brand trust and customer experience. The survey was conducted on consumers who experienced chatbot service through internet shopping mall, and the research hypothesis was verified by analyzing the final 299 questionnaires. The results of the study showed that the customer experience using chatbot service had a positive effect on chatbot trust, had a positive effect on shopping mall trust, seller trust and brand trust through the mediating role of chatbot trust, and the social presence of chatbot had a moderating effect in the trust transfer. This study provides a theoretical basis that customer experience of chatbot service has positive effect on brand trust through chatbot trust, and suggests implications in that chatbot service can be an important means of marketing. In future studies, various studies related to chatbot trust are needed.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.16 no.2
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• pp.33-56
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• 2005

The purpose of this study is to understand the critical role of customers' perceived service quality. in relationship marketing. This paper examined the relationships of service quality with customer satisfaction, and investigated the effects of trust and commitment. Data were collected from 242 people at hotel located in Taegu city. LISREL provided satisfactory model-fits in measurement model and structural equation model. The empirical results indicated that first, service quality takes strong effect on customer satisfaction and trust but not on commitment. Second, trust and commitment are importantly influenced by customer satisfaction. Third, service quality was found to indirectly contribute to trust and commitment. Finally, customer satisfaction is effective mediators linking service quality to trust and commitment. The effects of these variables on trust and commitment, which are based on social exchange theory, were empirically confirmed.

• Proceedings of the IEEK Conference
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• 2007.07a
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• pp.141-142
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• 2007

무선 통신 기반의 유비쿼터스 센서네트워크에서는 현재까지 신뢰성 보장에 대해서는 거의 언급되거나 논의되지 않았던 영역이다. 하지만 센서네트워크의 서비스 확대를 위한 어플리케이션을 찾고자 할 때 가장 중요하게 생각되어지는 것이 바로 신뢰성이 된다. 이 신뢰성이 확보된다고 하면 신뢰성이 바탕이 되는 기존의 인터넷의 바탕의 서비스가 USN에 침투되기도 용이하며 더불어서 신뢰성이 바탕되는 새로운 서비스의 추가도 가능해 진다. 이처럼 USN에서도 신뢰성은 서비스 확대의 차원에서 현시점에서 우선적으로 고려되어야 하는 사항이 되었다. 이에 본 논문에서는 현재까지 연구되었던 방법들을 정리하고 이러한 방법들을 분석하고 비교하고자 한다.

• Information and Communications Magazine
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• v.33 no.2
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• pp.3-9
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• 2016

본 고에서는 고신뢰 사물지능 생태계 창출을 위한 TII S/W 프레임워크를 소개한다. TII 기술은 사람, 사물, 서비스에 대한 신뢰 정보를 용이하게 수집하고, 신뢰 모델링을 통해 물리적, 사이버, 소셜 영역의 사람/사물에 대한 신뢰 데이터 구조화와 복합 신뢰 분석을 수행하며, TSB(Trust Service Broker)의 중재를 통해 상세 개인/사물 정보 제공없이 신뢰 기반 서비스를 이용/제공하는 것을 특징으로 한다. 전체론적 신뢰 관리를 위해 TII 시스템에 신뢰 네트워크를 고려한 구조를 제시한다.

• Journal of Software Assessment and Valuation
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• v.16 no.2
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• pp.53-62
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• 2020

In the end-user domain of an IoT environment, there are more and more intelligent M2M devices that provide resources to create and share application services. Therefore, it can be very useful to manage trust by transferring the role of the existing centralized service provider to end users in a P2P environment. However, in a decentralized M2M computing environment where end users independently provide or consume services, mutual trust building is the most important factor. This is because malicious users trying to build malfunctioning services can cause security problems in M2M computing environments such as IoT. In this paper, we provide an integrated analysis and approach for trust evaluation of M2M application services, and an optimized trust evaluation model that can guarantee reliability among users of the M2M community.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.541-557
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• 2016

The purpose of this study is to identifies services characteristics such as service customization, service ability, service empathy impacts on trust, affective commitment and calculative commitment, and explains causal role of affective commitment and calculative commitment by verifies relationships between trust and affective commitment and calculative commitment and customer loyalty in dental service setting. Analysis of structural equation modeling with SPSS 20.0 and AMOS 16.0 were performed to test the research hypothesis. The result of the study as follows: First, it was found that service customization had effect on affective commitment, and service ability had influence on trust, and service empathy impacts on both trust and affective commitment, but calculative commitment was not found to significant path coefficients in relationships with service characteristics. Second, trust had effects on calculative commitment, but not affective commitment. Third, affective commitment and calculative commitment positively had influence on customer loyalty. Therefore, Dental service providers should be increase user confidence by showing empathy and the ability to service. Customer who had formed trust is to build customer loyalty by inducing loyalty directly or by presents a variety of benefits indirectly. The high emotional attachment customer will have to present a suitable marketing strategies to build strong customer loyalty.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.159-167
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• 2019

This study was done to analyze the effect of logistics services, corporate image, product reliability and customer service on consumer satisfaction and repurchase intention that e-commerce users perceive. The survey was divided into "logistics services, corporate image, product reliability, customer services, customer satisfaction, repurchase intention". As a study result, independent variables such as corporate image, product reliability and customer services were found to affect customer satisfaction. Consumer Satisfaction had an effect on repurchase intention in mediated and dependent variable. In conclusion, in order to increase the repurchase intention in companies that introduced SCM, it was necessary to improve the corporate image, product reliability and customer service to satisfy consumers. Logistics services had not been adopted as an impact on customer satisfaction. We should strive to improve customer satisfaction and repurchase intention by creating a higher level logistics services.

• Convergence Security Journal
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• v.9 no.4
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• pp.29-34
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• 2009

The many transaction occurs because of service will not be able to trust in mobile Ad-hoc Network. Overcomes like this problem point with the plan for, This paper proposes the trust evaluation mechanism which is the possibility becoming the standard of the node selection which provides a better service by using the transaction message which is basic occurs from within the mobile Ad-hoc network and in the transaction message which is additional. At last, this paper embodies the trust mechanism which proposes, confirms the trust value which is evaluated with NS2 simulator.

• Journal of Convergence for Information Technology
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• v.8 no.6
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• pp.173-186
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• 2018

While cloud services are expanding, many users are having difficulty in adopting cloud services. This is because there is no information as to which cloud services can be trusted by users. loud service level agreement (Cloud SLA) is an agreement between cloud service providers and cloud service consumers using qualitative and quantitative indicators including quality and performance, etc. of cloud services. In this study, we propose a framework for cloud SLA that can be applied to the domestic cloud industry to improve service levels for cloud service providers and to protect users and also derive the detailed components of cloud SLA applicable to the domestic cloud industry using the proposed framework. Through this result, it is expected that the government will utilize the policy to enhance the reliability between cloud service providers and users under "the Act on the Development of Cloud Computing and Protection of Users", and eventually to activate cloud services by improving the quality and performance level of domestic cloud services and building a user trust.

• Information Systems Review
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• v.9 no.2
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• pp.67-83
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• 2007

This study deals with an important but ignored topic in previous IS research, so called trustee issue. The purpose of this study is to compare the influencing strengths of trust types on the customers' intention to adopt IT services. The research results showed that the influences of the customers' self-trust and the trust in mobile channel on the customers' intention to adopt mobile banking are statistically significant. However, unlike the results of previous research, it was revealed that the customers' trust in vendors is statistically insignificant in mobile banking services.