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Customer Adoption of Emerging IT Services and Trustee Types  

Kim, Gi-Mun (Department of E-Commerce & International Trade, School of Business, Konyang University)
Nam, Sang-Min (Overseas Training Team, Civil Service Commission)
Lee, Ho-Geun (Department of Information Systems, School of Business, Yonsei University)
Publication Information
Information Systems Review / v.9, no.2, 2007 , pp. 67-83 More about this Journal
Abstract
This study deals with an important but ignored topic in previous IS research, so called trustee issue. The purpose of this study is to compare the influencing strengths of trust types on the customers' intention to adopt IT services. The research results showed that the influences of the customers' self-trust and the trust in mobile channel on the customers' intention to adopt mobile banking are statistically significant. However, unlike the results of previous research, it was revealed that the customers' trust in vendors is statistically insignificant in mobile banking services.
Keywords
Trust; Mobile Banking; Emerging IT Services; Intention to Adopt; M-commerce;
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