• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.236-247
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• 2016

Considering the prevalent use of mobile devices and the mobile Internet in Korea, there should be open doors for retailers to a different type of distribution if they could find out what makes consumers satisfied with m-commerce sites as well as what makes consumers purchase from m-commerce sites. Therefore, we explored: 1) the antecedents of satisfaction with m-commerce sites and 2) the determinants of purchasers vs. browsers of m-commerce. As possible antecedents of the two dependent variables, the following were utilized in the current study: the Technology Acceptance Model (TAM), perceived shopping values, and interactivity. According to the results of this study, these variables related to the performance of mobile commerce sites (Perceived ease of use, Perceived usefulness, Synchronicity, Richness of content, and Contextual services) significantly affected satisfaction with m-commerce sites. On the other hand, the most important discriminator of an m-commerce purchaser vs. a browser was human-oriented interactivity, especially interpersonal communication among users. With the help of information technology.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.197-211
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• 2021

The emergence of knowledge-sharing live streamers provides more diversified content to the live streaming platform. Analysis of the factors affecting the intention to use knowledge sharing live streaming users can allow the live streaming platform to understand better the adoption characteristics of users who follow this type of content. Help platform operators provide better services and help live streaming platforms innovate. Based on the TAM model, this research uses questionnaire surveys and structural equation models to construct a conceptual model of the influencing factors of users' intentions in the knowledge sharing live streaming and conduct an empirical analysis on the influencing factor models. The results of data analysis show that a significant influence of users' attitudes of knowledge sharing live streaming is perceived usefulness, followed by flow experience; perceived value has a positive impact on users' attitudes and intention to use, and the positive influence of users attitude significantly affect the user's intention.

• Journal of the Korean Society of Costume
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• v.56 no.7 s.107
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• pp.46-57
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• 2006

The purpose of this study is to analyze whether perceived utilitarian value and service qualify have an effect on repurchase intention of fashion merchandise in internet shopping. A survey was conducted from June 20 to July 30 in 2003, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. The results of this study were as follows. 1. A married women aged in their 20s and 30s were shown to high-purchasing on nightgown, underwear, women's pants, casual wear through internet shopping. Their perceived utilitarian value had an effect on repurchase intention of fashion merchandise in internet shopping. 2. The service quality factors were determined to be site reliability, site reactivity, order assurance, order easy, site organization. Service quality factors of site reactivity, order assurance, order easy, site organization had an effect on repurchase intention of fashion merchandise in internet shopping.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.61-86
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• 2006

The main purpose of this study is to conceptualize and investigate the relationships between the antecedents and outcomes of customer satisfaction and the linking variables of brand preference and repurchase intention in service industries. To achieve this objective, the study tries to validate the structural equation model and causal relationships among the model's elements involving antecedents to customer satisfaction(perceived quality, value, equity), consequences(brand preference, repurchase intention), and moderating variable/switching cost, customer loyalty). Empirical findings are as follows: First, the effect of two antecedents/perceived quality and value) on customer. satisfaction was accepted but perceived equity was rejected. Second, I found out that there were direct or indirect relationships between the mediating variables/switching cost, customer loyalty, brand preference) and repurchase intention. This means that the proper management concerned with indirect path is probably more important for the success of services industries. Third, the direct effects of customer satisfaction and switching cost on repurchase intention were not significant against the existing studies excepting brand preference. This implies that repurchase intention was mainly intensified by the indirect path, 'customer loyalty${\rightarrow}$brand preference${\rightarrow}$repurchase intention' and 'switching cost${\rightarrow}$brand preference${\rightarrow}$repurchase intention.' The service marketers make efforts not only to strengthen the direct casual linkage but also to consolidate the indirect connections leading to create repurchase intention. Finally, the proper management of these structural relationships will help clarify the role of service marketer resulting in increasing sustainable competitive advantage in service industries.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.106-120
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• 2015

Along with economic growth which affects to the overall increase in income level within society, more permissible leisure time, and change in values of the life style directly affected to the more demand of performance arts. The theaters where the performance contents are actually accomplished have been built with various objectives and now there are 232 of performing art theaters are in operation at various locations over the country. The purpose of this research is to identify behavioral factors regarding how the preferable choice were made from the various type of the performance arts, study for the correlation on post behavior customer based on the survey conducted at Sori Art Center. As a result of this research, there were strong correlation were identified between how the preferable choice were made among the various type of performance and Customer's intend of returning visit /perceivd value. In addition to the aforementioned result, the survey result shows that the excellence of the facility, hospitality level of the staffs, and additional customer services were the meaningful positive factors and user convenience/subsidiary facilities were negative factors to the overall service quality control activities. The research reveals meaningful correlations between quality of the customer service factors and how the preferable choice were made by customer that lead to strategic plan which will increase competitiveness of the Sori Art Center. Extensive research for the Sori Art Center which represents cultural power of the local community would be exemplary case not only for the art centers in metropolitan area but also other local areas within the country.

• Journal of Broadcast Engineering
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• v.27 no.3
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• pp.415-436
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• 2022

This study was conducted by the customer survey of 15 to 65 years old in order to identify the user behavioral effects of perception and characteristics on the common essential applications of smartphones with the United Theory of Acceptance and Use of Technology (UTAUT) and Value-based Acceptance Model (VAM). As a result, it was found that performance expectancy, enjoyment, facilitating conditions, effort expectancy, and social influences, excluding information privacy concern, have a positive effect on use behavior. The moderating effect by age was found that the youth was higher between perceived value and behavioral intention, and the middle-aged was higher between enjoyment and perceived value. This study has significance in providing implications for establishing strategies on designing and pre-loading apps, and increasing usage rate.

• The Journal of Society for e-Business Studies
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• v.22 no.1
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• pp.89-106
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• 2017

In advanced mobile devices environment, the market share of mobile application has been increased. Among various mobile services, Location-based Service (LBS) is an important feature to increase user motivation related to purchase intention on mobile. However, individual privacy has also increased as an important problem for invasion of privacy and information leakage while too many LBS based applications (App) rapidly launched in the App market. In this study, we focused on perceived values of LBS App users who use Apps related to recommending best restaurants in China and South Korea. The purpose of this study is to identify important factors for perceived value when users provide personal information for LBS service provider. The result of this study is follows: perceived value can increase while LBS customers can more control self-information and information useability. Also information ability of users affected perceived values for LBS Apps. Also users' app user ability and perceived value were effects on privacy revenue. In addtion, perceived weakness of users and perceived value increased privacy threat.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.88-99
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• 2016

This study examined the factors influencing consumer's behavioral intention by one person start-ups in the food-service field, and also looked into the effects of service quality by start-ups and perceived relational benefits on behavioral intention. A questionnaire survey was conducted from March 1 to March 30 on 278 citizens of Gwangju Metropolitan City who used one person start-ups. Regarding research results, 3 variables, namely food quality, food value, and physical environment, were set upas e lower variables of service quality in one person start-ups, while 4 variables,psychological benefits, economic benefits, social benefits, and customer benefits, were established as relational benefits. In addition, regression analysis considering consumer's behavioral intention as dependant variable revealed all paths exhibiting a significant, positive(+) corelation.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.19-25
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• 2019

Recently a number of car sharing studies have been conducted that share vehicles from a consumer perspective. Meanwhile, Japan's MLIT had empirically implemented social experiment and policy for the installation of sharing car in order to make better use of the business forms and rapidly increasing car sharing associated with express bus as a new type of transaction from a sharing economy perspective. Therefore, this study examined the case of connecting with the express bus in Japan and analyzed and discussed the contents at the practical level. In addition, data collected for 229 car sharing users were verified empirically. The multiple liner regression analysis showed that three types of perceived values effect on the usage intention in the order of economic value, time value and psychology value. These findings suggest that car sharing users' perceived values are very important for increasing the degree of satisfaction with usage intention.

• Journal of Digital Contents Society
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• v.18 no.6
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• pp.1109-1118
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• 2017

With mobile payment always at the center of the fintech craze all over the world, many countries led by China, India, England and Brazil are dedicated to activating and supplying online and offline mobile payment services, securing competitive advantage in the global mobile payment market. However, Korea that had proudly considered itself as an IT power was crowded out of the top 10 ranking, falling behind even Australia, Mexico and Germany. Therefore, this study conducted an empirical research to measure the word-of-mouth intention of general consumers using offline mobile payment service in Korea. Furthermore, it comparatively analyzed the world's most powerful country, China, in mobile payment services, and analyzed the difference in consumer perception between Korea and China.