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http://dx.doi.org/10.9728/dcs.2017.18.6.1109

A Study on Consumer's Word-of-Mouth Intention of Off-line Mobile Payment Service: Focused on the Comparison between Korean and Chinese Consumer  

Jung, Mi-Ra (School of Business Administration, Soongsil University)
Lim, Sung-Jin (School of Business Administration, Soongsil University)
Han, Kyeong-Seok (School of Business Administration, Soongsil University)
Publication Information
Journal of Digital Contents Society / v.18, no.6, 2017 , pp. 1109-1118 More about this Journal
Abstract
With mobile payment always at the center of the fintech craze all over the world, many countries led by China, India, England and Brazil are dedicated to activating and supplying online and offline mobile payment services, securing competitive advantage in the global mobile payment market. However, Korea that had proudly considered itself as an IT power was crowded out of the top 10 ranking, falling behind even Australia, Mexico and Germany. Therefore, this study conducted an empirical research to measure the word-of-mouth intention of general consumers using offline mobile payment service in Korea. Furthermore, it comparatively analyzed the world's most powerful country, China, in mobile payment services, and analyzed the difference in consumer perception between Korea and China.
Keywords
Offline Mobile Payment; Value-based Adoption Model; Perceived Value; World-of-Mouth Intention;
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