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http://dx.doi.org/10.14400/JDC.2019.17.6.019

An Exploratory Study on Car sharing by Express Bus-Linked Transportation - Case of Japan  

Yang, Min Ho (Pukyoung National University)
Kim, Joon-Hwan (Department of Paideia, Sungkyul University)
Publication Information
Journal of Digital Convergence / v.17, no.6, 2019 , pp. 19-25 More about this Journal
Abstract
Recently a number of car sharing studies have been conducted that share vehicles from a consumer perspective. Meanwhile, Japan's MLIT had empirically implemented social experiment and policy for the installation of sharing car in order to make better use of the business forms and rapidly increasing car sharing associated with express bus as a new type of transaction from a sharing economy perspective. Therefore, this study examined the case of connecting with the express bus in Japan and analyzed and discussed the contents at the practical level. In addition, data collected for 229 car sharing users were verified empirically. The multiple liner regression analysis showed that three types of perceived values effect on the usage intention in the order of economic value, time value and psychology value. These findings suggest that car sharing users' perceived values are very important for increasing the degree of satisfaction with usage intention.
Keywords
Car sharing; Express bus; Linked transportation; Japan; Sharing economy;
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Times Cited By KSCI : 4  (Citation Analysis)
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