• Korea Science and Art Forum
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• v.20
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• pp.409-419
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• 2015

Service Design Platform which has been developing under the sponsorship of the Ministry of Knowledge Economy is aimed at facilitating service design consultancy to carry out service design projects smoothly online. In the development process in order to verify and improve the usability of the platform, heuristic evaluations by usability experts along with usability test done by user participation are required. This study was conducted for the purpose of deriving appropriate evaluation areas and detailed evaluation indices prior to carrying out the heuristic evaluation. For the study, first, the concept of the service design platform was identified and the features of its component were analyzed. Second, based on literature study of standards which are related to usability evaluation indices, usability evaluation areas and indices were analyzed. Third, in order to establish and verify evaluation areas and indices which are appropriate for the evaluation, Delphi survey was conducted and its validity was verified. Through this study, evaluation indices with 4 evaluation areas and 45 detailed items were derived. Derived evaluation indices was made in the form of checklist and will be utilized for heuristic evaluation by usability experts.

• Electronics and Telecommunications Trends
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• v.28 no.6
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• pp.217-230
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• 2013

본 논문은 열악한 환경의 중소기업들이 제품개발에 있어서 쉽게 접근, 활용할 수 있는 중소기업 기술지원 서비스로써 소셜매뉴팩처링플랫폼 구축을 위한 공공 서비스디자인에 관한 내용이다. 중소기업들이 안심하고 편리하게 구축된 각종 인프라들을 활용하여 글로벌 시장을 선도할 수 있는 혁신제품을 개발할 수 있는 환경을 제공하는데 그 목적이 있다. 특히, 중소기업이 가장 어려워하는 부분인 상용화 아이템 발굴, 제품디자인 및 시제품제작, 시험 검증 등을 지원하는 크라우드소싱 기반의 소셜매뉴팩처링플랫폼 등을 활용한 토털솔루션으로 기업기술지원용 공공 서비스 디자인 모델을 제시한다. 본 논문은 고객의 관점에서 사용자 친화적인 경쟁력을 갖도록 고객의 요구사항이나 행동패턴을 관찰, 분석하여 미래에 일어날 수 있는 서비스 형태와 기능을 디자인하여 고객 및 제공자에게 효율적이고 매력적인 서비스를 제공하도록 하였다.

• Journal of the Korea Convergence Society
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• v.10 no.8
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• pp.97-103
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• 2019

The purpose of this study is to identify the needs of domestic and overseas tourists in the growing travel industry and platform industry and propose a customized matching platform service. A survey was conducted on a total of 106 people from domestic teenagers to 60s or more and case studies with domestic travel related and expert matching application. According to this survey, It was possible to identify the inconveniences and necessary needs during the trip. As the aging society is on the way, It propose a local guide matching platform service that can cover not only 20s and 30s but also 40s ~ 60s, which will be a competitive platform service in the age of 100 years. However, since this study have studied a somewhat comprehensive age range from 20 to 60 years or older, future studies will require intensive research on subjects aged 40 to 60 years or older.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.351-357
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• 2019

A number of case studies and type analyzes have been conducted on mobility platform services that are rapidly evolving around the world. However, since the actual user experience is important for the development of the mobility service, research on the user side is needed. In the mobility platform service, only the car-hailing was used, and the preference factors were analyzed through the questionnaire in seven aspects of the user experience. Studies have shown significant differences according to gender. While the safety of the woman, the comfort and the kindness of the vehicle have a great influence on the satisfaction, the male affirms that the familiarity is the factor affecting the satisfaction. This study focused on the customer experience as a real user and identified key factors of selecting mobility platform service, so it is expected that it will contribute to the development of mobility platform service in the future.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2015.11a
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• pp.54-61
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• 2015

• Industry Promotion Research
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• v.9 no.3
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• pp.147-154
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• 2024

Since the COVID-19 pandemic, art content platforms have evolved into content venues for the holistic experience of art, which is distinct from offline experiences, and possesses unique characteristics that are no longer just auxiliary means of information delivery. The purpose of this study is to explore the direction of platform development for art content in order to revitalize art experiences in the era of the Fourth Industrial Revolution by analyzing functional utility cases of art content platform services both domestically and abroad. To achieve this, factors for analyzing the functional utility of art content platforms were extracted through literature research. Then, the functions and services of domestic and foreign art content platforms were categorized into three groups, and based on the analysis factors of 'interaction', 'reliability', 'convenience', and 'diversity' extracted from the literature, the development direction of art content platforms was examined through a service and function analysis. The significance of this study is that it analyzed the overall user experience online and the development direction of art content platforms through functional utility analysis. Through this, it aims to provide implications by analyzing the various utilization possibilities of art content platforms and the perspective of users who experience art in the media environment.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.313-318
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• 2021

The purpose is to measure user experience in security-related services, focusing on Danggeun Market and Bungae Jangter, which are representative services in Korea among online trading of used goods. Using mobile applications, qualitative and quantitative research by conducting task experiments and surveys and in-depth interviews. As a result of the study, active interfaces are needed to make it easier for users to recognize safety and security services within current used trading platforms, a secure settlement method that benefits sellers, and services being provided to enhance security also need to consider graphical elements. This study is expected to help the continued development of safe used trading platforms considering security aspects on C2C-type platforms where buyers become sellers.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.423-429
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• 2022

The survey was conducted on the Bungae Jangter and Danggeun Market, which provide mobile used market services. The goal is to investigate factors that affect the user experience of used market platforms and to compare usability. Based on Peter Morville's Honeycomb Model, a survey and In-depth interviews were conducted to users with experience in secondhand transactions. And we qualitatively analyze the factors that affect the user experience. As a result, there were differences in usability depending on the age of the user. (reliability, how to find things, purpose of using used trading services, etc.) This study focused on actual user experience, so it will help you find a way to develop to user-centered secondhand marketplace services.

• Korea Science and Art Forum
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• v.25
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• pp.103-118
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• 2016

Due to the rapid development of ICT, corporate business models quickly changed and because of the radical growth of IT technology, sequential or gradual survival has become difficult. Internet-based new businesses such as IT service companies are seeking for new convergence business models that have not existed before to create business models that are more competitive, but the economic efficiency of business models that were successful in the past is wearing off. Yet, as reaching the critical point where the platform value becomes extremely high for platforms via the Internet is happening at a much higher speed than before, platform-ization has become a very important condition for rapid business expansion for all kinds of businesses. This study analyzes the necessity of establishing platform business models in IT service planning and identifies their characteristics through case analyses of platform business models. The results derived features First, there is a need to ensure sufficient buyers and sellers, and second, platform business model should provide customers with distinctive value of the only platforms are generating. third, the common interests between platform-driven company and a partner, participants Should be existing. Fourthly, by expanding base of participants and upgrades, expansion of adjacent areas we must have a continuous scalability and evolution must be sustainable. While it is expected that the identified characteristics will cause tremendous impacts to the establishment of platform business models and to the graphing of service planning, we also look forward to this study serving as the starting point for the establishment of theories of profit models for platform businesses, which were not mentioned in the study, so that planners responsible for platform-based IT service planning will spend less time and draw bigger schemes in building planning drafts.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.231-250
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• 2024

This research aims to enhance donor engagement by increasing the transparency of nonprofit donation platforms. Donations are primarily based on social trust, and a lack of transparency on these platforms can significantly reduce donor motivation. To address this issue, the study analyzes the user experience of existing donation platforms, identifies problems, and explores potential improvements. The research began with a literature review to examine the social need for donations and their effectiveness. The findings indicate that donors place a high value on transparency and are less willing to donate when this element is lacking. Specifically, when donors can clearly see how their contributions are being utilized, they experience greater psychological satisfaction and are more likely to continue donating. The study analyzed various platforms to identify issues causing user discomfort and compared elements aimed at enhancing transparency. By employing the KJ affinity method and the Double Diamond process, the study aimed to understand the problem's nature and propose solutions considering the interactions between donors and nonprofits. A key conclusion is the critical importance of making information more accessible and intuitive. The findings suggest that greater transparency can help build donor trust, improve nonprofit efficiency, and contribute to a more robust giving ecosystem. Additionally, platforms with increased transparency facilitate ongoing communication between donors and nonprofits, fostering an environment where donors become more actively engaged in their giving. This strategy is expected to play a vital role in promoting a sustainable culture of giving based on mutual trust.