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http://dx.doi.org/10.14400/JDC.2019.17.7.351

A study on User Experience of Mobility Platform Service -Focused on kakao Taxi and Tada-  

Kim, Ji-Hyun (Visual Communication Design, HongIk University, Graduate School)
Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
Publication Information
Journal of Digital Convergence / v.17, no.7, 2019 , pp. 351-357 More about this Journal
Abstract
A number of case studies and type analyzes have been conducted on mobility platform services that are rapidly evolving around the world. However, since the actual user experience is important for the development of the mobility service, research on the user side is needed. In the mobility platform service, only the car-hailing was used, and the preference factors were analyzed through the questionnaire in seven aspects of the user experience. Studies have shown significant differences according to gender. While the safety of the woman, the comfort and the kindness of the vehicle have a great influence on the satisfaction, the male affirms that the familiarity is the factor affecting the satisfaction. This study focused on the customer experience as a real user and identified key factors of selecting mobility platform service, so it is expected that it will contribute to the development of mobility platform service in the future.
Keywords
Mobility Platform; Service; User Experience; Kakao taxi; TADA; Preference;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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