• Korean Association of Arts Management
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• no.51
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• pp.75-102
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• 2019

This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.207-217
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• 2019

The current study aimed to examine how the caregivers and speech language pathologists (SLPs) would perceive the important communication contexts for 3~6 year-old children in the script-based intervention. Analytic Hierarchy Process analyses were conducted for the obtained survey data from SLPs and caregivers. Results showed that caregivers perceived 'educational and social life' and SLPs perceived 'family life' as the most important contexts from among three high-level contexts. Within each high-level context, 'meal time' in 'family life', 'playing with friends' in 'educational and social life', and 'playground' in 'culture and leisure life' were the most important communication contexts. Also, from among 35 global priority rank, caregivers perceived 'playing with friends' while SLPs perceived 'meal time' as the most important contexts, and 'family life' was high priority among first five ranked context both in caregivers and SLPs. In caregiver groups by children's age, 3 year- and 6 year-caregiver groups perceived 'family life' and 4 year- and 5 year-caregiver groups perceived 'educational and social life' as the most important contexts. There were also slight differences between caregiver groups by age in the rank order of communication contexts across the high level contexts. These results suggest that SLPs may need to consider not only child's age and developmental level but also caregiver's demands in selecting the appropriate communication contexts when delivering the script-based speech language intervention.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.630-640
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• 2019

A series of recent events have laid the groundwork for discussions on the safety issues regarding production staff in the popular culture industry. In Korea, the standard contract has been pursued as a means of dealing with issues involving popular culture production staff. However, the existing standard contract failed to incorporate the characteristics and requirements in today's market, which greatly restricted its efficacy in real-world cases. Therefore, this study seeks to significantly improve the provisions in the standard contract that govern obligations between contractual parties, and the work safety of the production staff. To this end, considering the main causes of safety accidents and actual contracts, this study groups contractual provisions into several categories: the removal of adverse factors affecting optimal competency, factors causing individual staff's negligence, and external factors causing negligence. Then, this study proposes specific provisions to be included in each category.

• Korean Journal of Culture and Social Issue
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• v.21 no.1
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• pp.21-43
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• 2015

The purpose of this study was to examine cultural differences and related difficulties which KoreanChinese women in Korean society experience at work and the different styles of their cultural adaptation. For this, semi-structured interviews consisting of questions related to these issues were conducted on 17 Korean-Chinese women living in the metropolitan area (average age: 34, SD = 9.25, average stay in Korea = 4 years, SD = 2.24). After analysis of qualitative data based on Giorgi's(1985) method of phenomenological analysis, a total of 225 significant statements were found and those were grouped into 23 subcategories, which were then grouped again into 9 categories. Cultural differences and related difficulties appeared in identity, verbal communication, political and economic aspects, and relational and sexual affairs. It was also revealed that Korean-Chinese women adapted in the three ways of Active, Passive, and Avoident. Lastly, various social actions that can aid the adaptation of Korean-Chinese women to Korea based on these results were discussed.

• Korean Journal of Heritage: History & Science
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• v.47 no.3
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• pp.60-85
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• 2014

The study is for tracing the mutational process, considering the transformational process of wooden chamber tombs in Gyoungju region during 2~6 century. In addition, class features and the meaning of tombs were studied. First of all, the wooden chamber tombs were classified into 10 different styles(1A~IVC), based on the filling materials, the ways of structure, and the structure of burial chamber. There were only one or two tombs that belongs to the highest classes 'Ga'~'Da' in each period, which has the numeral features. Furthermore, the styles of the central wooden chamber tombs according to the period and the region have distinctive features and have changed so far. It shows that there are the rank among the tombs in the regions. In other words, regarding the ranks of the class 'Ga'~'Cha', there were strict rules and the limitations on the size of the tombs and the number and the quality of the burial relics. It means that the inner-outer size or the structure of the tombs and the number, quality of the burial goods depended on the buried person's birth or social classes, or achievements. Based on Shila social classes, the class 'Ga' tombs were for the highest classes when considered the size, burial relics, and the quality. The class 'Na' and 'Da' tombs were for the higher classes, 'Ma' for middle classes, 'Ba', 'Sa' for lower classes. In addition, 'Ah', 'Ja' tombs were for higher commoner, 'Cha' for lower commoner. Thus, class 'Ga'~'Sa' is the leading class of Shila.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.327-333
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• 2021

The purpose of this study is to explore what elements and measures are necessary to grasp the content influence and competitiveness of each OTT platform, which is difficult to measure only with the existing TV broadcast ratings indicator, on the same basis. In this study, based on the RACOI, the daily Top 10 list provided by Netflix was scored to determine the correlation with the viewers' reaction to TV dramas, and a meaningful comparison criterion index was derived. Based on this, the study tried to analyze the share of content provided by the top 3 OTT platforms in Korea. Spearman's correlation analysis was performed for each indicator of RACOI and the Netflix popularity score. It was confirmed that the Netflix popularity score was correlated with the digital video views indicator of RACOI. As a result of analyzing the platforms, it was found that the popularity of the content provided by Netflix and Tving was relatively high. This study did not secure the company's sales data, and there is a limitation in that long-term tracking analysis could not be performed. However, the study extracted the viewer response indicators of TV that are correlated with popularity within Netflix. It is valuable as a basic study of an extended study that compares and confirms the long-term impact of content provided by each OTT platform in the future.

• Korean Journal of Heritage: History & Science
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• v.55 no.1
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• pp.111-132
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• 2022

The comprehensive examination on tendering system has been introduced to the Cultural Heritage repair and restoration field since 2016 to remedy the repair issues of South Gate in 2014. The Cultural Heritage Administration tried to attain the high performance of the cultural heritage repair and restoration works securing the proper payment for the repair and restoration works. It is high time to review the operating performance of the comprehensive examination on tendering system (hereinafter referred to as the "CEOTS"), as the system has been run for over 5 years to correspond with its original goal, i.e., "The Proper Payment in return for the High Performance of Repair and Restoration works." This study intends to analyze 114 tenders of CEOTS from 2016 to 2020. As a result of the analysis of 114 tenders, firstly, more than half of bid winners were in the top 20% of repair & restoration capacity disclosure amount list, which mostly fulfilled the goal of 'attaining high performance.' Secondly, as the winning bid rate is decreasing from 86.847% in 2017 to 85.488% in 2020, the goal of 'guarantee of a proper payment' is not achieved yet. Thirdly, the influence of Economic Evaluation section in CEOTS has been grown since the change of scoring system in CEOTS in 2019. This study identifies two reasons why the winning bid rate of CEOTS has decreased. Firstly, it is caused by the fact that 'the group that got more than 1st place' and 'the first place group' that are more than half of the total bidders have the decreasing bidding rate trend as the years go by. Secondly, the exclusion rate of 'the group that got more than 1st place' is higher than the exclusion rate of 'the group that got less than 1st place', which means the expected winning rate would be lowered. It is proposed that the revision of CEOTS code is needed, i.e. easing the strict rule concerning the exclusion rate as well as setting up the lower bidding limit to prevent the excessive decreasing winning bid rate.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.147-162
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• 2019

This study investigates the relationship between the online WOMs(such as volume of blogs, articles, reviews, searches) and the number of audience of successful film.The results are as follow: Frist, using a curve-estimation method, the results show that the longitudinal trends of the online WOMs can be best described by a cubic indicating. Second, using panel analysis in model(t) the volume of blogs, reviews, and searches is positively associated with the number of audience. All of the variables' coefficient are significant. However the volume of articles is negatively related to the number of audience with a significant coefficient.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.443-451
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• 2024

The purpose of this study is to comprehend the knowledge structure of data scholarship within data journals and repositories. The study explored various aspects, including types of peer review, co-occurrence analysis through author keywords, and network analysis via article titles. The majority of data repositories in the DCI are maintained by countries in North America and the European Union. In Korea, data repositories are predominantly managed by research institutions. This study contributes to enhancing our understanding of the practices in data scholarship.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.443-450
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• 2020

This study was started to find a way to activate the regional tour program of the Gwacheon National Science Museum, which covers a relatively wide area among public service organizations with the theme of science. In addition to the permanent exhibition program, the Gwacheon National Science Museum has been conducting tour programs in Gyeonggi and Gangwon Province since 2018 for residents in underprivileged regions who are unable to visit the Science Museum for geographic and environmental reasons, but it lacks awareness and effectiveness compared to other areas such as culture, welfare for the elderly, and education. As a result of the study, the first was an opportunity for a very special experience. The second was the joy of the few, A total of 3 upper units and 5 lower units were derived. This has positive effects such as increasing interest in science and expanding opportunities for experience. but it can be seen that it is urgent to supplement such as systematic promotion and improvement of the quality level of contents through professional artists.