• Journal of the Korea Convergence Society
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• v.11 no.11
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• pp.309-319
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• 2020

In this study, we looked at the relationship among the anxiety, social support and trust experienced by the general public during the pandemic situation (COVID-19), and confirmed the effect of trust to the relationship between social support and anxiety. First, the correlations analysis that was performed to identify the relationship among the variables showed negative correlation between social support and anxiety. While it was also found that social support showed positive correlations with social trust, no significant correlations were shown with regards to government trust. Furthermore, government trust and social trust showed negative correlations with anxiety. Second, the regression analysis was conducted to verify the hypothesis that social support would affect anxiety through social trust. It showed that social trust partly mediated in the relationship between social support and anxiety. Based on the results above, the discussions and suggestions were presented throughout the study.

• Korean Journal of Culture and Social Issue
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• v.23 no.1
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• pp.75-96
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• 2017

The present research investigated the psychological nature of low levels of trust in Korean society and the role of family expansionism, a cultural psychological factor, in this phenomenon. Specifically, we examined the possibility that Koreans' distrust toward social system is, at least partially, due to high standards for trust, which might be closely related to Koreans' cultural characteristic of family expansionism. In Study 1, the relations between levels of family expansionism, trust standards, and actual levels of trust for parents, judiciary, and politicians were examined among 540 Korean adults. In Study 2, we manipulated levels of family expansionism to examine its effect on trust standards. Results showed that trust standards were higher for politicians than parents. Participants' trust standards for politics were unrealistically high, especially on the responsibility factor. Actual levels of trust for judiciary and politicians were low when the trust standards for these targets relative to trust standards for parents were high. Moreover, the trust standards and levels of trust for judiciary and politicians (relative to those for parents) were positively correlated to levels of family expansionism. In other words, higher levels of family expansionism were linked to higher trust standards and levels of distrust for judiciary and politicians. In addition, Study 2 results showed that trust standards became high when family expansionism was induced. Unlike previous studies which focused on causes of low levels of trust while assuming that Korean society itself is a low trust society, the present research investigated the underlying mechanism behind the seemingly low trust in Korean society.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.292-300
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• 2012

This study was carried out in order to verify the influence that social welfare trust organizational culture and level of empowerment. The study object 656 copies of guns were used to analysis to social worker engaged in to the community welfare agency, old man welfare agency, disabled welfare agency which was social welfare use facilities. Organizational culture and empowerment as it was for an independent variable analyzed correlation to trust and executed regression analysis to grasp a degree of an influence to be mad to trust. Research result, first, Organizational culture appeared to what I affected to trust social group culture, development cultural artist and second, Level of empowerment of social worker appeared to what I affected to trust own a task meaning result and self-determination. There's social welfare is organized in order to improve social welfare gratitude confidence, and it is group culture and development culture, and an level of empowerment to recognize a social welfare private house gives meaning anger to a task and self-determination had to heighten it.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.454-460
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• 2021

This study attempted to empirically analyze how the use of portal news is related with user's social credibility levels. 1100 subjects were sampled and online-surveyed. The amount of news usage and level of social credibility were measured respectively by the PNRBS(Portal News Readership Behavior Score) and SCI(Social Credibility Index) which were developed by the researcher. The results show that the relationship between scocial credibility and portal new use is not a linear but some V type. In terms of the mean score of social credibility index, non-portal news user is the highest while the light user is the lowest and the heavy user is the second highest.

• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.185-190
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• 2020

2000년대 이후 기업의 경제적 이익을 위한 본연의 성과를 성취하기 위해서는 영리적 이익추구 이외에도 기업 내외부의 관여된 활동 범주 내에서 투자자, 소비자, 시민단체 그리고 노동조합등에 사회적책임(Corporate Social Responsibility:CSR)의 중요성이 점차 커져가고 있다. 이 중 사회적책임과 조직 내 구성원들의 조직유효성의 영향에 대한 다양한 선행논문이 있었으나, 지역으로 세분화하여 분석한 연구가 상대적으로 미비하였다. 이에 따라 강원도를 한정한 사회적책임이 조직신뢰, 조직몰입, 조직시민행동에 미치는 영향을 분석하여 강원도 소재 기업들의 사회적책임에 대한 기반적 자료로써 활용될 것으로 여겨진다. 이를 확인하기 위해 본 연구는 강원도 소재 기업에 종사하는 구성원들을 대상으로 자료를 수집하여 총 186부의 표본을 활용하였다. 검증결과 사회적책임이 조직신뢰, 조직몰입이 긍정적인 영향을 미치나 조직시민행동에 부분적으로 채택되었으며, 조직신뢰는 조직시민행동에 긍정적 영향을 미치고 조직몰입은 조직시민행동에 부분적으로 영향을 미치는 것으로 연구되었다. 본 연구는 선행논문에서 밝힌 사회적책임이 조직신뢰, 조직몰입, 조직시민행동에 미치는 영향에 대해서 지역을 한정해서 연구했으며, 분석결과 강원도 지역 내 사회적경제기업들이 다수 포진되어 있으며, 공동체성이 높기 때문에 사회적책임이 조직 유효성과 조직시민행동에 영향을 미치는 것으로 나타났다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.81-87
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• 2015

The purpose of this study is to explore the relationships among CSR activities, relationship quality, and organizational performance in an exclusive Liquor licensed Wholesalers in Korea. In this research, CSR activities consists of four factors including characterizes(consumer, economy, philanthropy, and environment). First, this study investigated how CSR activities affected both Honesty Trust and Reciprocity Trust, second analyzed how both Honesty Trust and Reciprocity Trust influenced organizational performance. The data were obtained from a questionnaire handed out to a random sample of 95 individuals that exclusive license operators. With the information obtained, and after the scales validation process, PLS(Partial Least Square) has been conducted. The analysis results indicate that CSR activities, relationship quality, and organizational performance in an exclusive license operators. According to the analysis, first, both economy and environment affect both Honesty Trust and Reciprocity Trust. second Honesty Trust affect organizational performance. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.93-106
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• 2019

This study examined how four domains of corporate social responsibility (CSR) affect the trust and distrust of corporations and contribute to their reputation. In particular, this study examined the mediation role of trust and distrust between CSR domains and reputation. The results showed that ethical responsibility and philanthropic responsibility had influence on trust. Legal responsibility had a significant effect on the distrust. Companies that did not fulfill legal responsibilities were more likely to be distrusted. The influence of trust on corporate reputation was significant. The results of this study indicated that trust was a mediator between ethical responsibility, philanthropic responsibility, and reputation. Economic responsibility had a direct influence on reputation. Theoretical and practical implications for strategic approach in each CSR domain are discussed.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.388-398
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• 2015

This study is to investigate an impact of emotional index, social network, and trust to customers on sales performance with emotional intelligence theory and social relationship theory. We found that the higher is seller's emotional index, the higher are cognitive and affective trust, and the high trust improves sales performance. We also found that the higher emotional index strengthens social network, but does not have an effect on cognitive and affective trust. With these results we provide the sales competency in clothing shop.

• Review of KIISC
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• v.11 no.4
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• pp.44-60
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• 2001

거래를 포함한 커뮤니케이션이 효율적으로 발전함에 따라 보다 다양한 채널의 커뮤니케이션이 가능해졌으나, 신뢰 메커니즘이 아직 형성되지 못하여 불확실성과 위험 요소를 야기시킬 수 있기 때문에 정보 사회에서의 신뢰성에 대한 문제는 점점 중요한 의미를 갖게 되었다. 정보사회에서 신뢰를 형성하는 방법은 매우 다양하다. 기존에는 이용자의 경험 및 타인으로부터의 정보입수, 공급자의 신용 및 명성, 정부의 법·제도 등을 토대로 신뢰형성이 이루어져 왔으나, 정보사회에서는 전자서명이라는 새로운 기술과 이러한 기술을 사회적으로 이용가능하게 하는 인증 관리 체계의 도입을 토대로 이루어지고 있다. 본 고에서는 전자서명과 인증제도의 국내·외적인 동향에 대해 분석하고자 한다.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.518-526
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• 2018

The purpose of this study is to analyze the effect of social trust on risk perception. In other words, I tried to analyze empirically how the generalized trust about other people they have based on subjective perception of Seoul citizens affects the perception of risk factors. First, the risk factors that Seoul citizens face in everyday life are classified into five categories: natural disaster, technical disaster risk, economic risk, social disintegration risk and health risk. Then, the influence of social trust on each of these risk perception was analyzed by multiple regression model. The results show that social trust has a statistically significant negative impact on all types of risk perception. These results imply that social trust makes low-risk assessments of various risk factors around people. The implication of this study is that the responsibility for risk is given to the central and local governments in the modern risk society. In order to prevent effective risk, it is necessary to make efforts to promote social trust through various activities together with efforts to prevent the spread of unfounded risk will be. And trust among people also promotes cooperation in coping with risks, so it is necessary to promote communication and mutual understanding that can build trust among people in their daily life.