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http://dx.doi.org/10.5392/JKCA.2015.15.01.388

The Impact of Seller's Emotional Index and Social Network on Sales Performance in Clothing Shop  

Leem, Byung-Hak (부산외국어대학교 경영학과)
Kwon, Hong-Chul (동의대학교 경영정보학과)
Hong, Han-Kuk (동의대학교 경영정보학과)
Publication Information
The Journal of the Korea Contents Association / v.15, no.1, 2015 , pp. 388-398 More about this Journal
Abstract
This study is to investigate an impact of emotional index, social network, and trust to customers on sales performance with emotional intelligence theory and social relationship theory. We found that the higher is seller's emotional index, the higher are cognitive and affective trust, and the high trust improves sales performance. We also found that the higher emotional index strengthens social network, but does not have an effect on cognitive and affective trust. With these results we provide the sales competency in clothing shop.
Keywords
Social Network; Intelligence Theory; Clothing Shop; Sales Performance; Affective Trust; Cognitive Trust;
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