Browse > Article
http://dx.doi.org/10.14400/JDC.2019.17.3.093

A Study on the Relationship between Corporate Social Responsibility, Trust, Distrust and Reputation  

Yoo, Sun-Wook (Department of Creative Writing and Literary Arts, Hankyoung National University)
Publication Information
Journal of Digital Convergence / v.17, no.3, 2019 , pp. 93-106 More about this Journal
Abstract
This study examined how four domains of corporate social responsibility (CSR) affect the trust and distrust of corporations and contribute to their reputation. In particular, this study examined the mediation role of trust and distrust between CSR domains and reputation. The results showed that ethical responsibility and philanthropic responsibility had influence on trust. Legal responsibility had a significant effect on the distrust. Companies that did not fulfill legal responsibilities were more likely to be distrusted. The influence of trust on corporate reputation was significant. The results of this study indicated that trust was a mediator between ethical responsibility, philanthropic responsibility, and reputation. Economic responsibility had a direct influence on reputation. Theoretical and practical implications for strategic approach in each CSR domain are discussed.
Keywords
Corporate social responsibility(CSR); Economic responsibility; Legal responsibility; Ethical responsibility; Philanthropic responsibility; Trust; Distrust; Reputation;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
연도 인용수 순위
1 E. G. Park. (2015). 80% of the People are "Poor Corporate Social Contribution.". The Hankyoreh. http://www.hani.co.kr/arti/economy/economy_general/696917.html
2 H. U. Jeong. (2014). Developed Countries are CSV, New Countries are CSR...Focus on Diversity ather than International Standards. Dong-A Business Review, 144, 102-107. http://dbr.donga.com/article/view/1203/article_no/6184
3 J. C. Park, S. Y. Lee & C. H. Lee. (2011). The Effect of Corporate Social Responsibility Activities on Corporate Image. The Korean Journal of advertising, 22(4), 179-201.
4 A. B. Carroll. (1979). A Three-Dimensional Conceptual Model of Corporate Performance. The Academy of Management Review, 4(4), 497. DOI : 10.2307/257850   DOI
5 A. B. Carroll. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons, 34(4), 39-48. DOI : 10.1016/0007-6813(91)90005-g   DOI
6 H. J. Lee & J. C. Park. (2009). The Effects of Corporate Social Responsibility Activities on Product and Corporate Evaluation: The Mediating Role of Trust. Journal of Marketing, 24(1), 231-250.
7 M. E. Drumwright. (1996). Company Advertising with a Social Dimension: The Role of Noneconomic Criteria. Journal of Marketing, 60(4), 71. DOI : 10.2307/1251902   DOI
8 D. J. Shin & Y. Y. You. (2011). A Study on The Impact of Corporate Social Responsibility on Organizational Trust and Labor-Management Relations. Journal of Digital Convergence, 9(5), 123-140.   DOI
9 J. H. Lee & W. Y. Ryu. (2018). Relationship between Social Responsibility Activities Perceived by Professional Baseball Fans, Club Reputation, Club Identification and Mother-Company Image. Journal of the Korea Convergence Society, 9(2), 295-302. DOI : 10.15207/JKCS.2018.9.2.295   DOI
10 M. Strahilevitz. (2003). The Effects of Prior Impressions of a Firm's Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?. Journal of Nonprofit & Public Sector Marketing, 11(1), 77-92. DOI : 10.1300/j054v11n01_06   DOI
11 G. G. Shin. (2003). The Effectiveness of CSR(Corporate Social Responsibility) Campaign : A Case Study of 20 Years Activities of Keep Korea Green Campaign. The Korean Journal of Advertising, 14(5), 205-221.
12 J. C. Park & K. S. Ryu. (2012). The Effects of Corporate Ability and Social Responsibility Associations on Customer Attitudes: The Mediating Role of Credibility- and Benevolence-Based Trust. Journal of Marketing, 27(1), 1-25.   DOI
13 H. M. Bae. (2007). A Study on the Influence of Corporate Social Responsibility(CSR) on Corporate Image and Reputation. Doctoral Dissertation. Chung-ang University, Seoul.
14 G. R. Dowling. (2004). Corporate Reputations: Should You Compete on Yours?. California Management Review, 46(3), 19-36. DOI : 10.2307/41166219   DOI
15 J. S. Goo. (2006). The Effects of Corporate Social Responsibility on Organizational Trust and Commitment to Customer Service in Service Corporate. Korean Journal of Business Administration, 19(5), 1867-1893.
16 M. S. Schwartz & A. B. Carroll. (2003). Corporate Social Responsibility: A Three-Domain Approach. Business Ethics Quarterly, 13(4), 503-530. DOI : 10.5840/beq200313435   DOI
17 F. G. A. De Bakker, P. Groenewegen & F. Den Hond. (2005). A Bibliometric Analysis of 30 Years of Research and Theory on Corporate Social Responsibility and Corporate Social Performance. Business & Society, 44(3), 283-317. DOI : 10.1177/0007650305278086   DOI
18 H. K. Rho. (2011). A Critical Review on Carroll's Theory of Corporate Social Responsibility(CSR). Korean NPO Review, 10(2), 141-169.
19 S. Kim & M. A. T. Ferguson. (2016). Dimensions of Effective CSR Communication Based on Public Expectations. Journal of Marketing Communications, 24(6), 549-567. DOI : 10.1080/13527266.2015.1118143
20 J. H. Jeon. (2018). The Effect of Corporate Social Responsibility and Audit Size on Credit Rating. Journal of the Korea Convergence Society, 9(1), 1-8.   DOI
21 K. B. Choi, J. K. Kim & H. R. Kim. (2017). The Effect of Medical Institution's Corporate Social Responsibility on Organization and Management Performance. Journal of the Korea Convergence Society, 8(10), 239-248.   DOI
22 J. So & Y. C. Lee. (2014). Effects of Corporate Social Responsibility on Brand Preference: An Empirical Study of Korean Electronic Companies in China. The Journal of Internet Electronic Commerce Research, 14(1), 107-122.
23 D. R. Hwang, S. H. Lee & H. O. Do. (2016). Convergence Generation the Corporate Research Activities on the Impact of CSR on Purchase: Focusing on the Mediating Effect of the Image and Reputation. Journal of Digital Convergence, 14(3), 127-134. DOI : 10.14400/jdc.2016.14.3.127   DOI
24 S. J. Park. (2011). The Effects of Corporate Social Responsibility Activities on Trust, Loyalty in Airline. Journal of Tourism and Leisure Research, 23(8), 305-324.
25 J. H. Choi. (2011). The Influence of Corporate Social Responsibility on Organization-Public Relationships and Anti-Corporate Emotion. Journal of Public Relations, 15(3), 102-143. DOI : 10.15814/jpr.2011.15.3.102   DOI
26 S. Y. Cho & S. J. Kim. (2011). Effects of Prior Image of a Company and CSR's Congruence with the Brand on CSR Activities: An Application of Persuasion Knowledge Model. The Korean Journal of Advertising and Public Relations, 13(3), 509-538.
27 K. H. Kwon, S. Y. Kim, S. J. Chio & H. I. Kang. (2009). A Study on the Influence of Corporate Social Responsibility(CSR) on Corporate Reputation and Customer Trust. Journal of Product Research, 27(4), 95-104.   DOI
28 H. B. Lee. (2014). A Study on Corporate Social Responsibility and Consumer Satisfaction: Focused on Financial Institutions. The Academy of Customer Satisfaction Management, 16(2), 1-16.
29 S. H. Hwang, S. H. Lee & H. J. Park. (2011). The Role of Trust in Corporate Social Responsibility and Loyalty. Korean corporation management review, 18(3), 17-37.
30 J. Y. Choi & M. J. Lee. (2015). The Effects of Corporate Social Responsibility on The Anti-Corporate Sentiments: in the Case of Civil Society Activists. Journal of Social Research, 16(2), 87-115.
31 B. G. Kim & K. Y. Om. (2014). The Impact of Corporate Social Responsibility on Customer Loyalty Through Trust and Company-Consumer Identification. Korean Management Science Review, 31(4), 117-134.   DOI
32 H. B. Lee. (2014). A Study on Corporate Social Responsibility and Consumer Satisfaction: Focused on Financial Institutions. Academy of Customer Satisfaction Management, 16(2), 1-16.
33 R. J. Lewicki, D. J. McAllister & R. J. Bies. (1998). Trust and Distrust: New Relationships and Realities. Academy of Management Review, 23(3), 438-458. DOI : 10.5465/amr.1998.926620   DOI
34 J. S. Kim & J. Y. Park. (2014). A Study on Professionals' Perceptions of Corporate Social Responsibility (CSR) Activities of Entertainment Firms. Korean Journal of Broadcasting and Telecommunication Studies, 28(1), 131-166.
35 A. K. Buchholtz & A. B. Carroll. (2009). Business & Society. South-Western: Cengage Learning.
36 J. Cook & T. Wall. (1980). New Work Attitude Measures of Trust, Organizational Commitment and Personal Need Non-Fulfilment. Journal of Occupational Psychology, 53(1), 39-52. DOI : 10.1111/j.2044-8325.1980.tb00005.x   DOI
37 L. L. Cummings & P. Bromiley. (n.d.). The Organizational Trust Inventory (OTI): Development and Validation. Trust in Organizations: Frontiers of Theory and Research, 302-330. DOI : 10.4135/9781452243610.n15
38 J. E. Grunig & Y. H. Huang. (2000). From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes. Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations, 23-53.
39 B. B. Moon & Y. N. Lee. (2011). Two Different Faces of Organization-public Relationships in Public Relations: Measurement of the Negative Relational Characteristics. Korean Journal of Journalism & Communication, 55(5), 416-447.
40 B. B. Moon & G. H. Park. (2014). The Differential Roles of Trust and Distrust in Conflict Management of Korean Government. Korean Academic Society for Public Relations, 18(3), 216-240. DOI : 10.15814/jpr.2014.18.3.216
41 B. B. Moon & G. H. Park. (2016). An Exploratory Study on the Antecedents and Consequences of Trust and Distrust : Crisis type, Anger, and Negative Communication Behavior. Journal of Public Relations, 20(1), 22-49. DOI : 10.15814/jpr.2016.20.1.22
42 H. J. Lee & J. C. Park. (2010). The Effects of Economic Responsibility and Philanthropic Responsibility on the Anti-Corporate Sentiments. Asia Marketing Journal, 12(3), 63-79.
43 S. Brammer & A. Millington. (2005). Corporate Reputation and Philanthropy: An Empirical Analysis. Journal of Business Ethics, 61(1), 29-44. DOI : 10.1007/s10551-005-7443-4   DOI
44 S. Pivato, N. Misani & A. Tencati. (2007). The Impact of Corporate Social Responsibility on Consumer Trust: The Case of Organic Food. Business Ethics: A European Review, 17(1), 3-12. DOI : 10.1111/j.1467-8608.2008.00515.x   DOI
45 M. O. Heo, J. I. Shin & K. H. Chung. (2008). The Relationship among the Factors of Corporate Social Responsibility, Corporate Image, Relationship Quality, and Customer Loyalty. Korean NPO Review, 7(2), 161-202.
46 S. H. Kim & M. J. Kim. (2018). The Effect of Corporate Social Responsibility on the Corporate Evaluation and the Anti-Corporate Sentiments in the Crisis : Comparison of Manufacturing and Services Industry. Journal of Korea Parliamentary Law Institute, 8(2), 5-20.
47 S. J. Kim & J. K. Kim. (2010). The Effect of Corporate Social Responsibility on Corporate Image: The Role of Spillover Effect and Negativity Effect based on CSR Dimensions. Asia Marketing Journal, 11(4), 49-67.
48 A. Everard & D. F. Galletta. (2005). How Presentation Flaws Affect Perceived Site Quality, Trust, and Intention to Purchase from an Online Store. Journal of Management Information Systems, 22(3), 56-95. DOI : 10.2753/mis0742-1222220303   DOI
49 K. S. Kim, S. D. Lee & J. Y. Kim. (2004). The Effect of Trust toward Parent Firm on the Trust for Its Internet Shopping Mall and on Purchase Intention - Comparison of Experienced Customers and Non-Experienced Prospects. Journal of Channel and Retailing, 9(4), 85-114.
50 S. J. Park, H. Y. Jang & Y. N. Lee. (2012). The Effect of Corporate Social Responsibility on Corporate Image : Large Versus Small and Medium Sized Company. Korean Management Science Review, 29(1), 15-32. DOI : 10.7737/kmsr.2012.29.1.015   DOI
51 S. H. Kim & G. W. Lee. (2013). Corporate Social Responsibility(CSR) in Accounting : Review and Future Direction. Korea Journal of Business Administration, 26(9), 2397-2425.
52 D. J. Wood. (1991). Corporate Social Performance Revisited. The Academy of Management Review, 16(4), 691. DOI : 10.2307/258977   DOI
53 D. Jamali. (2007). A Stakeholder Approach to Corporate Social Responsibility: A Fresh Perspective into Theory and Practice. Journal of Business Ethics, 82(1), 213-231. DOI : 10.1007/s10551-007-9572-4   DOI
54 C. J. Fombrun & C. B. M. Van Riel. (1998). The Reputational Landscape. Corporate Reputation Review, 1(2), 5-13. DOI : 10.1057/palgrave.crr.1540062   DOI
55 D. B. Bromley. (2000). Psychological Aspects of Corporate Identity, Image and Reputation. Corporate Reputation Review, 3(3), 240-252. DIO : 10.1057/palgrave.crr.1540117   DOI
56 D. Bromley. (2002). Comparing Corporate Reputation: League Tables, Quotients, Benchmarks, or Case Studies?. Corporate Reputations Review, 5(1), 35-50. DOI : 10.1057/palgrave.crr.1540163.   DOI
57 R. Coombs & I. Miles. (2000). Innovation, Measurement and Services: The New Problematique. Innovation Systems in the Service Economy, 85-103. DOI : 10.1007/978-1-4615-4425-8_5
58 M. L. Barnett, J. M. Jermier & B. A. Lafferty. (2006). Corporate Reputation: The Definitional Landscape. Corporate Reputation Review, 9(1), 26-38. DOI : 10.1057/palgrave.crr.1550012   DOI
59 V. P. Rindova, I. O. Williamson, A. P. Petkova & J. M. Sever. (2005). Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation. Academy of Management Journal, 48(6), 1033-1049. DOI : 10.5465/amj.2005.19573108   DOI
60 G. R. Dowling & R. Staelin. (1994). A Model of Perceived Risk and Intended Risk-Handling Activity. Journal of Consumer Research, 21(1), 119. DOI : 10.1086/209386   DOI
61 H. S. Jeong, S. B. Lee & H. H. Yoon. (2009). A Study on the Effects of Corporate Social Responsibility in Food service Company upon Customers' Behavioral Intention : Focused on the Mediating Roles of Customer Satisfaction and Service Valuation. Korean Journal of Hospitality &Tourism, 8(6), 129-152.
62 H. W. Cha, H. S. Kim & J. Y. Bae. (2007). The Relationship among Financial Groups' Ideal Image, Source Credibility, Perception of Issue Importance, and Financial Groups' Reputation. Journal of Public Relations, 11(2), 89-125.   DOI
63 L. A. Mohr & D. J. Webb. (2005). The Effects of Corporate Social Responsibility and Price on Consumer Responses. Journal of Consumer Affairs, 39(1), 121-147. DOI : 10.1111/j.1745-6606.2005.00006.x   DOI
64 D. B. Bromley. (1993). Reputation, Image and Impression Management. Oxford, England: John Wiley & Sons.
65 H. W. Cha & J. E. Yang. (2004). A Study on the Relationship between PR and Corporate Reputation: Focus on PR's Concept, Function and the Role of Corporate PR Team. Journal of Public Relations, 8(1), 216-255.
66 H. J. Kim, N. S. Cho & K. H. Kang. (2015). An Analysis of the Effects of Anti-corporate Affection and CSR on the Corporate Reputations: Focusing on the Cognitive and Emotional Dimension of the Anti-corporate Affection. Broadcasting & Arts Research Institute, 10(3), 111-147.
67 D. K. Peterson. (2004). The Relationship Between Perceptions of Corporate Citizenship and Organizational Commitment. Business & Society, 43(3), 296-319. DOI : 10.1177/0007650304268065.   DOI
68 V. Folkes & M. Kamins. (1999). Effects of Information About Firms' Ethical and Unethical Actions on Consumers' Attitudes. Journal of Consumer Psychology, 8(3), 243-259. DOI : 10.1207/s15327663jcp0803_03   DOI
69 C. B. Bhattacharya & S. Sen. (2004). Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives. California Management Review, 47(1), 9-24. DOI : 10.2307/41166284   DOI
70 I. Maignan, O. C. Ferrell & G. T. M. Hult. (1999). Corporate Citizenship: Cultural Antecedents and Business Benefits. Journal of the Academy of Marketing Science, 27(4), 455-469. DOI : 10.1177/0092070399274005   DOI
71 C. Fornell & D. F. Larcker. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50.   DOI
72 J. Song. (2014). Statistical Analysis Method for SPSS. AMOS Thesis Writing. Kyunggi: 21 Century.