• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.6
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• pp.61-69
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• 2016

The purpose of this study is to examine the factors influencing usage intention of social network service (SNS) in social enterprise. This model tests various theoretical research hypotheses relating the social enterprise, task-technology fit (TTF), technology acceptance model (TAM), and usage intention of SNS. The data were gathered from 84 questionnaire respondents. Smart partial least square (PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, TTF positively influence perceived usefulness, perceived ease of use, and usage intention of SNS. Second, perceived usefulness positively influence usage intention of SNS. But perceived ease of use does not influence usage intention of SNS. This study will provide theoretical and practical implications of TTF and usage intention of SNS in social enterprise.

• Korean journal of communication and information
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• v.45
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• pp.496-532
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• 2009

With the turn of the 21st century, corporate legitimacy is at risk. The society is demanding even greater responsibility to the corporations in return of exercising its enlarged influencing power. As the legitimacy is threatened, entrepreneurial activities have become even more important than ever in order to obtain trust from the public and to be accepted as an ethical enterprise. This study assumes corporate legitimacy as the necessary element in overcoming the crisis. With this respect, it further states what kind of effect the exercise of corporate reputation and social responsibility have on ensuring corporate legitimacy in crisis. To verify the purpose of this study, two research hypotheses and one research question were set. The major research results and the implications are as follows. First, the corporate reputation of Samsung Heavy Industries affects the corporate actional legitimacy in case of crisis. Second, recognition on corporate legitimacy varied in accordance with the public’s perception of the corporate social responsibility. Third, the interaction between corporate reputation and social responsibility plays a role in determining corporate legitimacy. This result denotes that it is necessary to exercise social responsibility and build up corporate reputation in order to obtain corporate legitimacy in crisis.

• Korean Journal of Social Welfare
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• v.66 no.4
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• pp.157-179
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• 2014

This study introduces the mediating role of social worker's emotional labor in the relationship between person-social welfare value fit and job-related psychological attitudes. This study characterizes emotional labor as surface acting and deep acting, and job-related psychological attitudes as job satisfaction and organizational commitment. This study hypothesizes that the social worker's person-social welfare value fit raises job satisfaction and organizational commitment, that social worker's surface acting negatively mediates the relationship between social welfare value fit and psychological attitudes, and that deep acting positively mediates the relationship. The results from this study are as follows. Firstly, social worker's person-social welfare value fit raises job satisfaction and organizational commitment. Secondly, social worker's surface acting fully mediates the relationship between social welfare value fit and organizational commitment. Thirdly, deep acting fully mediates the relationship between social welfare value fit and job satisfaction, and social welfare value fit and organizational commitment. Based on these results, detailed practical and theoretical implications are discussed.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.1-10
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• 2019

The purpose of this study is to investigate the influence of exogenous variables on the intention to use AI speaker. An online survey was administrated to 305 AI speaker users in order to examine the effect of the personal characteristics (self-efficacy, innovativeness, suitability, and enjoyment) and social impact (social conformity and social image) on perceived usefulness and easiness. The results indicate that (1) self-efficacy and social conformity have positively effect on perceived easiness; (2) suitability and social image have positively effect on perceived usefulness whereas innovativeness has negatively effect on perceived usefulness; (3) perceived usefulness and perceived easiness have significant effect on the intention to use AI speaker.

• Science of Emotion and Sensibility
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• v.12 no.4
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• pp.411-424
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• 2009

Morality is one of the references when people judge the world. In two studies we addressed the impact of social distance and mood on moral judgment. Participants judged the people who kill one person to save the many by moral and action appropriateness. In study 1 Social distance was induced in best friends and strangers condition. We hypothesized that judgments rely on deontology depends on social distance. Study 1 showed that same actions in moral dilemmas are judged more severely when the people are more socially distant(strangers). But this effect of social distant was found only judgment of moral appropriateness. Study 2 examined how mood can affect moral judgment. There have been many work investigated the role of mood in determining the kind of cognitive processing. Results from study 2 showed participants in positive mood condition are judged more severely. This difference between positive and negative mood was found only judgment of action appropriateness in contrast with study 1. These results suggested that moral judgment can be affected by social distance and mood. We also found that these factors have selected impact on moral and action appropriateness.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.3
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• pp.1109-1115
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• 2013

The present study attempts to build a decision making model for social enterprise investment. The proposed model includes four factors; social compatibility, growth, profitability, stability, and organizational suitability. Thirteen social enterprise investors were requested to rate the importance of each of the four factors when they make investment decisions. Financial stability (25.8%) and social compatibility(25.7%) turned out to be most important followed by profitability(17.5%) and growth(17.1%). Organizational suitability(13.9%) was least important. This study uncovered the first empirical factors for social enterprise investment decision making in the early stage of exploratory research. In practice, also provided several implications to social entrepreneurs, investors and policy makers.

• Management & Information Systems Review
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• v.37 no.3
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• pp.131-145
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• 2018

The purpose of this study is to analyze the effect of the fit between innovation strategy and firm characteristics on innovation performance. We conducted surveys for venture companies in the Southeast region, The results of multiple regression analysis based on 135 questionnaires are as follows : First, the higher the fitness between innovation strategy and social network level, the higher the innovation performance. Second, the higher the fitness between innovation strategy and management control system level, the more positive effect on innovation performance. Finally, the higher the fitness between innovation strategy and innovation culture, the higher the innovation performance. This result implies that the enterprise characteristics should be designed and operated in accordance with the innovation strategy implementation.

• Journal of the Korea Society of Computer and Information
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• v.19 no.4
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• pp.123-130
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• 2014

This study is to review the standpoints for person and organization fit and suggest integrated standpoint, and identify causal relationships between P-O fit and client service satisfaction and test differences of casual relationships between job types through moderating effects of job types in the relationships among variables, and suggest some implications based on the analytical results. For this study, sampling was conducted for social welfare workers. In this study, analytical results showed that P-O fit influences client's service satisfaction through job attitude. This study suggested some implications on the base of analytical results.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.390-400
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• 2012

The satisfaction of customers, who are in a servicescape, will be subject to many environmental stimulations. In particularly, the servicescapes of the store and the customer characteristics are important factors that affecting the emotional commitment of consumers. In this study, the servicescape that consumers evaluated can be divided into physical and social factors. Furthermore, how these factors can affect the emotional commitment through perceived service quality and social interaction will be studied as well. In addition, the moderating effects of the individual characteristics at the perception of servicescape, such as optimum stimulation level and social appropriateness will be studied together. The results show that the physical factor of servicescape is one of the most important elements that affect "emotional commitment" and under this process; the perceived service quality is performed as a parameter. Besides, the social factor of servicescape, such as the other customer and companion affect can also affect emotional commitment through social interaction. On the other hand, through the analysis of optimum stimulation level and social appropriateness, we found that the higher the social appropriateness, the greater the effect of servicescape. Overall, in order to enhance the customer's emotional commitment, we must build high quality servicescape, meanwhile; the management of other customers and the companion are needed at the same time.

• Journal of Sericultural and Entomological Science
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• v.19 no.1
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• pp.39-47
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• 1977

작물은 그 종류에 따라서 지대에 따르는 적응성에 차가 있는 것인데 이것은 작물종류에 따라서 각각 적합한 자연적, 사회적인 조건이 다르기 때문이다. 현재 각지에 조성되어 있는 여러가지 종류의 작물의 주산지는 그 대부분이 오랜 시일에 걸쳐서 그 지대에 적응하므로 써 자연적으로 형성된 것이다. 근래 일부에서는 인위적으로 어떤 작물의 주산단지가 조성되는 경우도 있기는 하지만 이러한 경우에 있어서도 그 지대의 자연적, 사회적 조건이 그 작물의 재배에 적합할 때에 비로소 주산단지의 조성이 성공을 거두게 되는 것이다. (중략)