• 한국HCI학회:학술대회논문집
• /
• 2007.02b
• /
• pp.560-567
• /
• 2007

컴퓨터 에이전트가 우리의 일상에 미치는 영향력이 커지고 에이전트와의 상호작용이 대인 상호작용과 유사하게 변화할수록, 업무적 효율성보다 에이전트와의 상호작용에서 사용자가 겪게 되는 심리적 사회적 경험이 중요해진다. 사용자의 긍정적인 심리적 경험을 유도하기 위해 에이전트와 사용자의 상호작용에서 사회적 실재감(social presence)을 증진시키고자 하는 연구가 이루어져 왔다. 이러한 연구들에서는 에이전트의 언어적/비언어적 커뮤니케이션에 대인적 요소를 적용함으로써 사회적 실재감을 증진시키고자 하였다. 본 연구에서는 대인관계에서 매우 중요한 커뮤니케이션 요소인 상호적 자기노출(self-disclosure)이 사용자들의 사회적 실재감 인식과 에이전트 평가, 사용자 경험에 있어 어떠한 효과를 갖는지 살펴보고, 또한 개인의 성격변인인 애착유형(attachment styles)은 어떠한 영향을 미치는지 살펴보았다. 또한 사회적 실재감이 에이전트 평가와 사용자 경험에 대한 효과를 매개하는지 알아보았다. 실험 결과 에이전트와의 상호적 자기노출 교환은 사회적 실재감을 증진시키고 에이전트에 대한 호의적 평가와 긍정적인 사용자 경험을 유도하였으며, 향후 상호작용 의사를 증진시켰다. 또한 피험자의 애착유형에 따라 사회적 실재감, 에이전트 평가, 사용자 경험, 향후 상호작용 의사가 다르게 나타났다. 종속변인에 대한 자기노출 교환과 애착유형의 효과는 지각된 사회적 실재감에 의해 매개되는 것으로 나타났다. 본 연구의 결과는 에이전트 설계에 커뮤니케이션적 측면이 중요하게 고려되어야 함을 시사한다. 또한 에이전트가 사용자들에게 미치는 심리적 효과는 사용자의 성격 특성에 따라 다르게 나타날 수 있다는 것을 시사한다.

• Journal of Digital Convergence
• /
• v.9 no.3
• /
• pp.81-94
• /
• 2011

The purpose of this research is to explore the causality of autonomy, competence, and relatedness which are major variables in self-determination theory this study examines factors affecting intrinsic motivation, which also influences Social Presence. The results indicates that competence and relatedness positively influence. Firstly, Autonomy not significantly influences Social Presence. Secondly, Competence significantly influences Social Presence. Thirdly, Relatedness significant1y influenced Social Presence. Fourthly, Social Presence significantly influences Loyalty.

• Journal of The Korean Association of Information Education
• /
• v.14 no.2
• /
• pp.175-187
• /
• 2010

This study aims to analyze the causal relationship among teaching, cognitive, social presence and the learning outcome. It also provides the base data on the development of cyber education and its management strategies. During the first semester of 2009, 802 students at W cyber university completed surveys about their learning experience in teaching presence, cognitive presence, social presence, and learning outcome. The results indicated that there was a meaningful effect of teaching presence and cognitive presence on satisfaction, and that of cognitive presence on academic achievement. Based on these results, this study suggests instructional design methods and management strategies to improve the quality of learning in cyber universities.

• The Journal of Korean Association of Computer Education
• /
• v.18 no.3
• /
• pp.69-78
• /
• 2015

This study aims to analyze differences in the social presence of instructor by instructor's social intervention, the effects of the social presence of instructor on learning satisfaction, and learner characteristics related to the social presence of instructor. Data including subjects' demographic information, interactions, social presence of instructor, social presence of the course, and learning satisfaction were collected from 119 adult learners in an online university in Korea. The main findings of this study are as follows. First, the social presence of instructor was higher in the higher-aged group or active group on intranet message board than the lower-aged group or inactive group on the board. Second, instructor's social intervention increased the level of perceived social presence of instructor. However, the active group on the board has shown the highest level of perceived social presence of instructor, without instructor's social intervention. Third, there was a high correlation between instructor's social intervention and the social presence of instructor, while the variables affecting learning satisfaction were the social presence of instructor and social presence of the course. From the results of this study, it is suggested that instructors' social interventions be provided systematically for those who are not active in social interaction to enhance their learning satisfaction.

• 한국경영정보학회:학술대회논문집
• /
• 2007.11a
• /
• pp.585-590
• /
• 2007

기업과 소비자간 일대일 상호작용을 가능하게 하는 전자상거래의 기술적 발달을 통해 소비자에게 더 나은 웹 경험을 제공하기 위해 개인화 서비스를 제공하고 있다. 개인화 추천을 수행하기 위해서는 추천을 받을 사용자와 유사한 다른 사용자들의 선호도를 반영하는 협업 필터링 기법이 많이 활용되고 있으며, 많은 사이트들이 추천을 받은 사용자에게 유사한 사용자들을 보여주어 사회망 연결을 위한 기회를 제공하고 있다. 본 연구에서는 웹 기반 개인화 추천 시스템을 이용하여 사용자에게 효과적으로 제품을 추천하기 위해서, 사회적 실재감(Social Presence)이 추천시스템의 만족도에 미치는 영향에 관하여 연구하고자 한다. 또한, 사회적 실재감을 높이기 위한 방안으로 사회망(Social Network) 데이터의 제시를 통해 다양한 차원의 사회적 실재감과 추천시스템에 대한 만족도 및 신뢰간의 영향관계를 분석한다. 이를 위해 실험집단을 나누어 세 가지 차원의 사회적 실재감을 부여하고, 집단간의 추천 시스템에 대한 신뢰와 만족도간에 차이가 있는지를 분석하였다.

• Journal of Industrial Convergence
• /
• v.20 no.2
• /
• pp.37-44
• /
• 2022

This study is a descriptive research study to verify the relationship between social presence, cognitive presence, and online learning satisfaction, and to identify factors that influence online learning satisfaction of nursing students who experienced Asynchronous Online Discussion Activities. The study was conducted in December, 2020 for two months, and the participants were 93 grade 4 nursing students attending universities nationwide. The t-test, ANOVA, correlation, and multiple regression analysis were run on the collected data. There was a significant positive correlation between nursing students' social presence, cognitive presence, and online learning satisfaction. Online learning satisfaction had a positive effect on social presence. The explanatory power of online learning satisfaction was 62.9%. Based on the above results, in order to increase online learning satisfaction, a plan is needed to improve nursing students' social presence for online discussion classes.

• Journal of The Korean Association of Information Education
• /
• v.16 no.1
• /
• pp.51-60
• /
• 2012

The purpose of this study was to investigate how task value, twitter self-efficacy, and social presence affect learning satisfaction on twitter discussion. In addition, this study examined the mediating effects of social presence. Participants were 46 undergraduate students in A university in Seoul, Korea. They responded the following surveys: task value, twitter self-efficacy, social presence, and learning satisfaction. Baron & Kenny (1986)'s mediation analysis approach with correlation and multiple regression analyses were applied to this study. Findings showed the significant effects of task value, twitter self-efficacy, and social presence on satisfaction on twitter discussion. In addition, social presence mediated task value, twitter self-efficacy, and satisfaction. These results suggest that the twitter discussion should be designed to accommodate different learners characteristics such as task value and twitter self-efficacy and promote greater social presence between learners.

• Management & Information Systems Review
• /
• v.34 no.1
• /
• pp.51-63
• /
• 2015

This study investigated how presence will affect the user's trust in educational serious game. To achieve our research purposes, we divide presence into two parts: virtual presence and social presence and identify the relationship between trust and trustworthiness. and also, we separate out trust such as trust in learning and trust in fun according to users purposes. We conduct the survey using the english serious game for university student. The results show that presence significantly influence on trustworthiness and also trustworthiness effect on trust in learning and fun.

• Journal of the Korea Convergence Society
• /
• v.13 no.4
• /
• pp.203-211
• /
• 2022

Due to the Corona-19 pandemic, online education has grown worldwide and it is now being predicted that online education will dominate the future of education. This study examines, as characteristics of the human factor, the effect of self-efficacy; as system factors influencing learners' satisfaction with online learning and behavioral intention to use online learning, this study examines perceived social presence and perceived teaching presence. Participating in this study were 236 students who filled out an online survey in return for course credits. Study findings suggest that individuals with high social presence and teaching presence will have higher satisfaction with online learning and higher behavioral intention to use online learning than those with low social presence and teaching presence. The study also found that individuals with high self-efficacy have higher satisfaction with online learning and higher behavioral intention to use online learning than those with low self-efficacy. This study provides theoretical implications as well as practical implications for e-learning educators when it comes to enhancing students' satisfaction with online learning and behavioral intention to use online learning.

• Journal of Service Research and Studies
• /
• v.12 no.4
• /
• pp.106-124
• /
• 2022

This study examined whether the social support (emotional support, information support) provided by customers through chatbot service affects the satisfaction of chatbot service felt by customers and whether the satisfaction of chatbot service affects loyalty and intention to continue using chatbot service. In order to confirm the moderating effect of social presence of chatbot service, a total of 300 effective data were obtained by conducting an online survey divided into a group that recognizes social presence highly and a group that recognizes low. As a result of the analysis, the path from emotional support to satisfaction of chatbot service was supported in the group that recognized social presence highly, and the path from emotional support to satisfaction of chatbot service was not supported in the group that recognized social presence low, and the difference was confirmed in the hypothesis path coefficient. This is interpreted as the social presence affecting human emotional response.This study can provide implications for the function of social presence of chatbot service in that it applied information support and emotional support, which are two factors of social support, to chatbot service, and demonstrated the relationship between satisfaction, loyalty, and continuous use according to the degree of social presence of chatbot users.