• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.16 no.6
• /
• pp.231-243
• /
• 2017

The purpose of this study is to improve the social acceptance of AVs by analyzing the citizen's perception using an emotional analysis technique which belongs to a type of text mining. The source of the data is originated from 3 year accumulated internet articles and comments on AV from 164 newspapers and Naver. According to the study results, there exists a positive perception on AVs, although negative ones are more frequent than the positive. Also most of people take neutral position on AV due to the unfamiliarity and lack of experience on AVs And these problems needs to be responded before AV's commercialization through continuous analyses on the perception and social acceptance.

• Journal of Korean Home Economics Education Association
• /
• v.27 no.1
• /
• pp.13-29
• /
• 2015

This study examined whether any differences were found in body comparison, body satisfaction, and appearance management behaviors according to socialcultural attitudes toward appearance among male and female adolescents in Gwangju and Jeolla province. It was conducted by a self-report survey of 598 male and female students in eigth and eleventh grades in Gwangju and Jeonnam province, South Korea. The collected survey data were analyzed by Cronbach's ${\alpha}$, Factor analysis, ${\chi}^2$ test, K-means cluster analysis, t-test, one-way ANOVA, Duncan's grouping using SPSS/PC WIN 19.0 statical program. The results were as the following: Adolescents perceived and internalized more highly than the common level the socialcultural value toward appearance, especially for female, and by age, juniors in high school than in middle school. Socialcultural attitudes toward appearance could be classified into four categories: 'Accepted type', 'internal type', 'aware type', and 'unaccepted type'. Students who were classified as 'accepted type', and 'internal type' showed lower level of body satisfaction and compared their bodies more often with others. They also actively received appearance management behaviors. Therefore, they showed positive attitude toward cosmetic surgery and functional garments. They also worked hard to reduce their weights just to show off to others. In conclusion, it is necessary for education programs to protect self-esteem of adolescents from the socialcultural distortion to appearance.

• International Commerce and Information Review
• /
• v.16 no.3
• /
• pp.25-50
• /
• 2014

This study is to identify the factors and explore the moderating effects of gender in influencing customer behavioral intention to adopt mobile commerce in Shanghai and Guangzhou in China. An extended study based on TRA, TPB and TAM, UTAUT, technology adoption model is applied for designing on this study model of behavioral intention to adopt mobile commerce focused on emotional variables and cross-gender differences. The results of analysis reveal that the effects of perceived risk, personal innovativeness, individual familarity and social influence on behavioral intentions to adopt mobile commerce as well as to differ across gender. Differences cross gender is specially the perceived risk and social influence. Findings imply that mobile commerce operators need to be communicated to female consumers, the risk-free quality including security, payment and certification system along with the social influence of using mobile commerce. When targeting female consumers in China, the word of mouth marketing strategic approach and improvement of communications of mobile commerce should be focused.

• The Journal of Korean Association of Computer Education
• /
• v.20 no.2
• /
• pp.35-45
• /
• 2017

Factors influencing the attitude towards the use of robot-based instruction in special education are explored using the technology acceptance model (TAM). Their interrelatedness is also analyzed. Research data were obtained via a questionnaire survey of elementary, middle, and high school special education teachers in North Chungcheong Province. The results reveal that three factors influence the attitude towards using robot-based instruction in special education: perceived usefulness, perceived ease of use, and social influence. Of these, perceived usefulness exerts the strongest influence. Perceived ease of use was found to be influenced by personal innovation and social influence, and perceived usefulness is influenced by perceived ease of use and personal innovation. Efforts should be made to induce a receptive attitude towards the use of robot-based instruction among teachers for its stable acceptance.

• Journal of Digital Convergence
• /
• v.19 no.6
• /
• pp.199-211
• /
• 2021

This study analyzed the factors that influence the domestic SMEs that have introduced smart factories on their intention to accept at a higher level for qualitative advancement. 375 copies collected through an online survey were analyzed using SPSS and AMOS with UTAUT and the extended two-stage information system continuous model. Performance expectancy, effort expectancy, social influence, and facilitating conditions have a statistically significant effect on user satisfaction and user satisfaction and CEO's will have an effect on the intention to accept the advancement. However, the suppliers' technology didn't have a direct effect on the advancement acceptance intention and user satisfaction has a mediating effect between performance expectancy, effort expectancy, social influence, facilitating conditions and the advancement acceptance intention. SME's advancement for smart factory, it is important to improve the satisfaction level and the CEO's will to become smart.

• Management & Information Systems Review
• /
• v.32 no.1
• /
• pp.19-41
• /
• 2013

The primary purpose of this study is to identify the influencing factors on the acceptance behavior of user in smartwork. For this purpose, a research model and hypotheses are developed based on relevant literature reviews. The data have been collected from 320 potential users and respondents were employee of Daejeon and Chungnam region. The results of hypotheses testing through covariance structural model analysis are summarized as follows. First, individual innovativeness has positive influence upon perceived ease of use and acceptance intention of smartwork, and self efficacy has positive influence upon perceived ease of use. Second, subjective norm of social influence has positive influence upon perceived ease of use and image has positive influence upon perceived ease of use and perceived usefulness. Third, number of exception of task characteristics has positive influence upon perceived ease of use and autonomy has positive influence upon perceived usefulness. Lastly, perceived ease of use has positive effect on the perceived usefulness and acceptance intention, and perceived usefulness positively related to acceptance intention in smartwork. Based on the findings, this study ends with theoretical and practical implications, as well as limitations and future research directions.

• The Journal of the Korea Contents Association
• /
• v.15 no.5
• /
• pp.639-650
• /
• 2015

The purpose of this study was firstly, to explore the acceptability and acceptance intention of parents for smart animal toys and secondly, investigate whether there is a difference by sex and age. For this purpose, the questionnaire survey was conducted with 344 parents of younger children in Seoul and Gyeonggi Province. As a result, there were significant positive correlations among the relative advantage, aesthetics, social image of smart animal toys, the attitude of the new technology and the parents' acceptability. Whereas there were significant negative correlations among the acceptance risk and the parents' acceptability. The parents' acceptability showed differences in the relative advantages and social image according to the age of the parents and no significant difference according to purchasing experience of smart animal toys. These results indicated that the parents' acceptability and acceptance intention of smart animal toys were similar with the adoption process of innovative products or smart devices. And it was also informed that the most impact factors on parents' acceptance for smart toy were the relative advantage, social image, and the attitude of the new technology. This research will be useful in understanding parents purchasing intention of smart toys and provide valuable implication for smart toy companies, manufacturers, and developers.

• Proceedings of the Korea Contents Association Conference
• /
• 2016.05a
• /
• pp.199-200
• /
• 2016

본 논문에서는 모바일 간편결제 서비스의 수용의도에 영향을 미치는 요인을 살펴보기 위하여 연구모형을 설계하였으며, 중국의 서비스 사용자를 대상으로 설문조사를 실시하여 변수들 간의 인과관계를 실증적으로 분석하였다. 분석 결과, 서비스 특성, 사회적 특성과 개인적 특성이 지각된 용이성과 지각된 유용성에 영향을 미치는 것으로 나타났으며, 지각된 용이성은 지각된 유용성에 영향을 미치는 것으로 나타났다. 또한 지각된 용이성과 지각된 유용성은 수용의도에 영향을 미치는 것으로 나타났다.

• Journal of the Korea Society of Computer and Information
• /
• v.19 no.11
• /
• pp.193-202
• /
• 2014

This study was attempted in order to measure the level of Korean people's social capital and their multicultural acceptance, and to explain the relationship between the sub-factors of social capital(trust, reciprocity, and participation) and the multicultural acceptance. Furthermore, this study aimed to examine the relative influence of the sub-factors of social capital on the multicultural acceptance and to suggest which social capitals should be reinforced. Data on 'social capital' and 'multicultural acceptance' used in this study were obtained from the data of the 8th Korean General Social Survey (KGSS) in 2010. The results of analyses are as follows. First, social capital was lower with increase in age (F=28.18, p<.001), and higher with increase in academic qualification (F=15.49, p<.001), and total household income (F=8.85, p<.001). Second, the multicultural acceptance was higher in men (t=9.98, p<01) and lower with increase in age (F=27.29, p<.001), and higher with increase in academic qualification (F=28.99, p<.001), and total household income (F=11.92, p<.001). Third, among the three social capital factors influencing the multicultural acceptance, 'trust' was found to have a significant positive (+) effect. Based on these results were suggested various strategies for enhancing Korean people's multicultural acceptance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.17 no.1
• /
• pp.157-175
• /
• 2022

At this moment, a paradigm shift is taking place across all sectors of society for the transition movements to the digital economy. Various movements are taking place in the global agricultural industry to achieve innovative growth using big data which is a key resource of the 4th industrial revolution. Although the government is making various attempts to promote the use of big data, the movement of the agricultural industry as a key player in the use of big data, is still insufficient. Therefore, in this study, effects of performance expectations, effort expectations, social impact, facilitation conditions, based on the Unified Theory of Acceptance and Use of Technology(UTAUT), and innovation tendencies on the acceptance intention of big data were analyzed using the economic and practical benefits that can be obtained from the use of big data for agricultural-related companies as moderating variables. 333 questionnaires collected from agricultural-related companies were used for empirical analysis. The analysis results using SPSS v22.0 and Process macro v3.4 were found to have a significant positive (+) effect on the intention to accept big data by effort expectations, social impact, facilitation conditions, and innovation tendencies. However, it was found that the effect of performance expectations on acceptance intention was insignificant, with social impact having the greatest influence on acceptance intention and innovation tendency the least. Moderating effects of economic benefit and practical benefit between effort expectation and acceptance intention, moderating effect of practical benefit between social impact and acceptance intention, and moderating effect of economic benefit and practical benefit between facilitation condition and acceptance intention were found to be significant. On the other hand, it was found that economic benefits and practical benefits did not moderate the magnitude of the influence of performance expectations and innovation tendency on acceptance intention. These results suggest the following implications. First, in order to promote the use of big data by companies, the government needs to establish a policy to support the use of big data tailored to companies. Significant results can only be achieved when corporate members form a correct understanding and consensus on the use of big data. Second, it is necessary to establish and implement a platform specialized for agricultural data which can support standardized linkage between diverse agricultural big data, and support for a unified path for data access. Building such a platform will be able to advance the industry by forming an independent cooperative relationship between companies. Finally, the limitations of this study and follow-up tasks are presented.