• Title/Summary/Keyword: 사회적 교환이론

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A Study on the Factors Influencing Crowdfunding by Shared Value and Communication (가치공유와 커뮤니케이션이 크라우드펀딩 참여의도에 미치는 영향에 관한 연구)

  • Yu, Yun-hyeong;Choi, Myung-gil
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.5
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    • pp.113-127
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    • 2020
  • Based on the social exchange theory and innovation diffusion theory, this study is to identify the correlation between factors influencing investor's funding intention in crowdfunding and to analyze moderating effect of trust in the relationship of shared value, communication and individual innovation. The purpose of this study is to consider the funding trends of crowdfunding investors from a personal point of view through the results of the study and to help fundraiser of crowdfunding establish specifically strategies for financing. In order to conduct empirical analysis, an online survey was conducted on people who had participated in crowdfunding, and a total of 228 questionnaires were collected and a total of 186 responses were finally analyzed, excluding outliers. For data analysis, structural equation model analysis was conducted using SPSS 26.0 and Smart PLS 3.0. The results of this study showed that shared value in the relationship between fundraiser and investors has a significant effect on the perceived risk. High level of communication between fundraiser and investors showed positive effects on the level of commitment of the crowdfunding project and the innovation of the individual investor. And commitment had a positive effect on the funding intention. According to the results of this research, trust has moderating effect only in relationship between shared value and perceived risk. It is significant that investors share the value of fundraiser together is a motivation factor to fund in crowdfunding and an opportunity to recognize the risk. Through this study, it is expected to utilize them in establishing strategies for start-ups and marketing plans to raise funds through crowdfunding and to empirically identify factors influencing the funding intention through individual levels of crowdfunding investors.

Intention to Participate Crowdfunding based on Trust and Perceived Risk: An Exploratory Study with Comparison between Korea and Austria (이용자의 신뢰와 위험인지에 따른 크라우드펀딩(Crowdfunding) 참여의도: 한국과 오스트리아 탐색적 비교 연구)

  • JiHyun Lee;SangAh Park;DongBack Seo
    • Information Systems Review
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    • v.22 no.1
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    • pp.125-146
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    • 2020
  • With the penetration of the Internet and e-commerce, a 'crowdfunding' has emerged as a new way of financing. Crowdfunding has the advantage for a person to able to a simple way to finance her/his an innovative product or service from crowd. However, the success rate for crowdfunding projects is less than half. In this study, we introduce social exchange theory to explore the impact of trust and perceived psychological risk on the intention to participate in a crowdfunding website. Different from previous studies that have focused on a crowdfunding creator, we consider two different perspectives of a project creator and a project supporter. In addition, we compare perceptions of crowdfunding in different cultural contexts by conducting survey in two different countries Korea and Austria. Result shows that trust in recommendation and trust in website have different impacts on the intention to participate from two different perspectives. It also shows that perception of the quality and transparency of information provided by crowdfunding website has greater impact on trust in Korea than that in Austria. In case of perception of psychological risk, it has a negative impact on Austria's intention to create or support a project. On the other hand, it has relatively small impact on the intention to support and does not affect the intention to create a project in Korea.

An Study on the Union Commitment and Union Participation Intention : Based on Social Exchange Theory (사회적 교환이론의 관점에 입각한 노조몰입 및 노조참여 의도의 결정요인에 관한 연구)

  • Lee, Cheol-Ki;Lee, Kwang-Hee
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.31 no.3
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    • pp.61-73
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    • 2008
  • The purpose of this study is to examine the determinants of union commitment and union participation intention based on the social exchange perspective and apply implications to union setting to improve union management. The results are as follows : Firstly, union commitment is the most direct predictors of union participation intention and mediates the relation both perceived union support and union instrumentality and union participation intention. Secondly, both perceived union support and union instrumentality are direct predictors of union commitment but perceived union support has more effect than union instrumentality on union commitment. Lastly, process related justices affect on perceived union support but interactional justice is a more Important antecedent of perceived union support than procedural justice. Unexpected finding is that union instrumentality has direct relationship with not only union commitment but also perceived union support. This finding is needed further research in the future.

The Impact of Network Structure on Legislative Performance in Cosponsorship Networks (공동발의 네트워크에서 국회의원의 네트워크 구조가 입법 성과에 미치는 영향)

  • Seo, Il-Jung
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.433-440
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    • 2018
  • I investigated whether network structure of legislators affects legislative performance in a cosponsorship network. I presented the theoretical basis with network closure and structural holes, and analyzed the network in the 19th National Assembly of Republic of Korea. In the directed and weighted network, each tie means that cosponsors support the bill sponsors proposed. The performance was measured by the number of initiatives and the ratio of reflected legislation, and the network structure was measured by size, density, hierarchy, and constraint. I found that the legislators with brokerage structure have a lot of initiatives in making connection with many legislators in various groups and the legislators with hierarchical structure have the higher ratio of reflected legislation with the continuous and strong support from the members of their group. I also found that the network of ruling party lawmaker is more hierarchical than the network of opposition lawmaker.

An Analysis on the Attitudes of Local Residents to the Mountainous Ecology Trail Development Plan - Focusing on Sobaeksan Jarackgil - (산악형 생태탐방로 개발계획에 대한 지역주민 태도분석 - 소백산 자락길을 대상으로 -)

  • Park, Kum-Mi;Jung, Tae-Yeol
    • Journal of the Korean Institute of Landscape Architecture
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    • v.41 no.1
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    • pp.71-81
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    • 2013
  • This study analyzed the consciousness and attitudes of local residents to the development plan of Sobaeksan Jarackgil by applying the social exchange theory to provide basic data for the establishment of the Mountainous Ecology Trail Development Plan, collecting opinions of local residents. For this, we conducted a self-administered questionnaire survey and personal interview targeting 150 residents of seven villages. Summarizing the results, first, because of analyzing the consciousness of the residents, most of the local residents turned out to be aware of the Sobaeksan Jarackgil development plan and agreed on it. Second, as a result of analyzing the consciousness of residents, for attitudes according to gender, females expected more than males of exchanging with visitors and excavation of cultural assets. Furthermore for attitudes according to age, groups aged under 60 turned out to be concerned about the increase of environmental pollutions, rise in crimes, destruction of cultures, and the induction of conflicts among residents. For attitudes according to occupations, farm workers were worried about the destruction of ecology, and for local characteristics and damages to the landscape, all of the local residents turned out to be concerned. It was shown that groups that agreed on the development plan expected positively on most of the items of economic, environmental, and sociocultural aspects, while those that disagreed on the plan were anxious for negative effects such as landscape damages and the increase of environmental pollutions from the environmental point of view, and the induction of conflicts among residents from the point of sociocultural perspective.

Sociological Understandings of Elderly Suicide and Its Primary Prevention (노인자살의 이해와 일차적 예방)

  • 김형수
    • Korea journal of population studies
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    • v.23 no.2
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    • pp.167-187
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    • 2000
  • The rates and numbers of elderly suicide in Korea have been increased during 1985-1998. This indicates the seriousness of the problems which the elderly are faced with. So many late-life problems may push older people across the edges. Those in unbearable situations may call out fur helps, they may try to cope with various ways, or they may commit suicides. Because it is widely believed that suicide among the elderly can be understood as a personal solution or alternative to late-life problems in old age, the elderly\`s suicides seem to be an appropriate indicator in estimating seriousness of late-life problems. A comparison of the history of suicide research with other populations shows that the several late-life problems have been found with placing an individual elder at risks for increasing suicidal behaviors Research has identified such problems as financial insecurity, retirement, loss of social roles, physical illness, lack of social supports, and loneliness as the problems that increase the incidence of suicidal behavior. Though it is difficult far us to explain and understand the phenomenon of the elderly\`s suicide because of its complexity, we need to ascertain problems and social conditions behind suicides and also to prepare for some appropriate policy-tasks in light of social welfare for the aged, through examining the phenomenon. For explaining the elderly\`s suicide, the theoretical orientations are based on sociological perspectives in the paper. From the standpoints of social integration theory and exchange theory, this study is to examine the relationship between late-life problems and suicide. These two may have been fruitfully employed in conjunction with each other. Finally, this study would identify urgent late-life problems related with the elderly\`s suicide and suggest the relevant policies for Korean elders. Sometime in the near future, the government should be required to provide social welfare programs for the elderly, particularly for those at risk for increasing suicidal behaviors.

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Do ethical sales behaviors improve job satisfaction and job performance? (윤리적 영업행동은 직무만족과 직무성과를 향상시키는가?)

  • Han, Su Jin;Kang, Sora
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.1
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    • pp.521-529
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    • 2020
  • This paper attempted to empirically analyze whether or not ethical behavior at the individual level has a positive effect on both companies and employees. In addition, based on the social exchange theory, a hypothesis was established that perceived supervisory support has a positive moderating effect on the relationship between ethical behavior, job satisfaction, and job performance. As a result of analyzing a questionnaire given to 238 sales employees, It was first verified that ethical behavior by sales staff had a positive effect on job satisfaction and performance, as expected in the hypothesis. Second, the moderating effect of perceived supervisory support was significant only in the relationship between the ethical behavior of the salesperson and job performance. On the other hand, the moderating effect of perceived supervisory support on the relationship between ethical behavior and job satisfaction was not verified. Based on the results of this study, the implications and future directions of study are presented.

A Study on the Causes of Elderly Crime and Its Countermeasures in the Transition of Elderly Society (초고령사회 전환기에 노인범죄 발생원인과 그 대책에 관한 연구)

  • Yang, Jae Yeol;Kim, Sang Su;Lee, Ju Yeon
    • Korean Security Journal
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    • no.61
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    • pp.307-332
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    • 2019
  • Recently, our society has been changing its population structure due to low birth rate along with the extension of life span due to the development of medical environment and improvement of living environment. It was not long before the population became older, and the problem of the elderly was amplified by generational conflict. The current generation of senior citizens could not afford to prepare for their own retirement income due to their children's education, marriage and housing problems, and is a generation alienated from the benefits of public income security. In addition, not only are they in poverty with rapid industrialization, informatization and economic instability, but they are also threatened with livelihood. The increase in elderly crimes arising from the elderly, who are less adaptable to our society dominated by materialism, is being highlighted as a new social issue. In this study, we are going to analyze the causes of violent and violent senior citizens' crimes in quality along with quantitative growth, and present criminal situations and preventive measures using 10 years of data, judging that this is a time when a national response is needed through a social discussion on crimes committed by senior citizens in our society, where the pace of aging is unprecedentedly fast in the world In order to achieve this research objective, various opinions and statistical data of our society where the standards of senior citizens are changing were reviewed, and analysis of crimes was conducted on literature utilizing data of the Supreme Public Prosecutor's Office, the National Police Agency, and the National Statistical Office, recent press releases, and existing research materials. In this study, we will diagnose crimes committed by senior citizens in various aspects, including the characteristics of the elderly and the view of the elderly in the present society, and explore the direction of development for the prevention of future crimes as well.

The Effect of person-job fit on job performance: The Mediating effect of job-based psychological ownership (개인-직무적합성이 직무성과에 미치는 영향: 직무기반 심리적 주인의식의 매개효과)

  • Hee-Sub Byun;Tae-Sik Rhee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.275-284
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    • 2023
  • This study is of academic significance to investigate the relationship between person-job fit and job-based psychological ownership, which previous studies lacked, and further confirmed for the first time in Korea that job-based psychological ownership mediates the relationship between person-job fit and job performance. In addition, the study supports the expectation theory that competency suitability affects job performance and the social exchange theory that requirement suitability affects job performance.

A Study on the Blockchain based Knowledge Sharing Platform (블록체인 기반의 지식공유 플랫폼 연구)

  • Kim, Hyeob
    • The Journal of Society for e-Business Studies
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    • v.27 no.1
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    • pp.95-109
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    • 2022
  • A blockchain based platform can ensure data integrity, reliability, and security by applying distributed processing and encryption technology for transaction records. In the existing knowledge sharing platform, the created knowledge could not be shared or utilized sufficiently due to information asymmetry and centralization. However little research has been done so far on this area. In this study, we will examine case studies and development potentials for blockchain based knowledge sharing platforms based on previous studies of blockchain technology, token economy, knowledge sharing, motivation theory, and social exchange theory. Blockchain based platforms can contribute to the activation of knowledge sharing, by resolving information asymmetry, simplifying unnecessary work procedures through unified knowledge sharing flow and excluded centralization of authority by decentralization, and strengthening access and utilization of the knowledge produced by the platform.