• Management & Information Systems Review
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• v.30 no.4
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• pp.45-71
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• 2011

This study aims at reviewing the effect of the non-verbal communication of salespersons at service encounter on customers' non-verbal communication and responses. The previous studies overlooked the correlation between salespersons' non-verbal communication and customers' non-verbal communication at service encounter, although non-verbal communication of salespersons has potentialities evoking customers' non-verbal communication and emotional responses in various ways. If it is a salesperson who a customer first encounters within a shop, the non-verbal communication of salesperson affects his/her non-verbal communication and these non-verbal communication affect his/her emotional responses, and these emotional responses affect his/her behavior. This phenomenon is based on the theory of emotional contagion, mimic, and face feedback. Therefore the non-verbal communication such as greetings, postures and eye-contact manners through the personal interactions between salespersons and customers, can be said to be an antecedent variable which affects the positive responses of customer. As a result of the study, the kinesic of salesperson's non-verbal communication was found to affect customers' non-verbal communication, and customers' non-verbal communication affect emotional responses experienced at service encounter, and customers' positive emotion affect customers' behavior responses. This result provides an opportunity which makes one turn eyes on salespersons' non-verbal communication at sales encounter both practically and scientifically, through introducing salespersons' non-verbal communication as an important factor which can enhance customers' positive responses but has been passed over by the previous studies.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.167-178
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• 2015

This research focused on the research on nonverbal communication among communication, an important trait of consultants, who provide knowledge for the clients. The aim was to investigate meaningful influence on the perceived evaluation of clients, as well as the influence on the consulting corporate trust. The research results can be summarized as follows. It was verified that consultants' nonverbal communication positively influenced perceived consultants' evaluation. Also, it was confirmed that clients' perceived consultant evaluation positively influenced service provision corporate trust and long-term relationships.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.585-594
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• 2013

In this study, we studied methods of communication among audiences, artwork and artist and analyzed interactive media art using the nonverbal communication methods. We analyzed the 4 types of nonverbal communication based on sign and meaning[1] and reclassified suitably for analysis of interactive media art. According to the analysis result, we draw typical characters by analyzing interactive media artwork which were corresponding to the each types. Also we analyzed overlap area and classify. Through these processes, we found communication methods in interactive media artwork connect audiences and artwork by organic combination of several nonverbal communication. In this paper, we suggest a new approach about the communication among audiences, artwork and artist through analyzing interactive media art using nonverbal communication.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.299-309
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• 2017

The study was aimed at finding an effective use of para-languages, which are important to communicate the meaning of the korean choral music. Para-language is a nonverbal communication that contributes to the delivery of a more expressive language. In choral music, vocalization and diction are important para-languages. Until now, the conductors emphasized vocalization rathe than diction while focusing musical expression in chorus. However, vocalization and diction are not distinct. This study suggested effective choral vocalization and diction technique through the convergence of experience as conductor and knowledge of communication theory.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.259-267
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• 2020

Teaching and learning is based on communication between instructors and learners. In addition to instructor's verbal communication in the classrooms, non-verbal communication plays an important role. There is growing concerned about instructor's non-verbal communication affecting the learning process and learning outcomes. Based on the literature research student's emotional presence and rapport were used variables of learning process, and learning satisfaction was used as a variable of learning outcome to see the relationship of instructor's non-verbal communication. Data was collected from 378 students at A university in Gyeonggi-do and K university in Daejeon. The data was analyzed through structural equations modeling. As a result of the study, instructor's non-verbal communication had a positive impact on emotional presence and rapport. Emotional presence had a significant influence on rapport and learning satisfaction positively, and rapport had a positive effect on learning satisfaction. Instructors should be able to recognize the role of non-verbal communication in the classes as well as be able to use it appropriately. This study could be used as basic data onto the use of non-verbal communication in university classrooms.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.319-331
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• 2018

This study was conducted to investigate the effects of non - verbal communication of fast - food service provider on brand image, customer satisfaction, and revisit inquiry. For this purpose, 309 respondents from fast food restaurants in Daegu area were collected and used for analysis. For data analysis, frequency analysis, factor analysis, and multiple regression analysis were used using SPSS program. Through factor analysis, non - verbal communication of fast food restaurant service providers was identified as four components: facial language, appearance language, pseudo - language, and spatial act. The multiple regression analysis showed that the four components of nonverbal communication had a positive effect on brand image, customer satisfaction, and revisit inquiry. This study confirms the influence of non - verbal communication of fast - food service provider and suggests practical and theoretical implications.

• Journal of Digital Contents Society
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• v.12 no.3
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• pp.397-407
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• 2011

Characters' nonvocal communication plays an essential role in delivering lines and expressing emotions. A character in a game is represented with its nonvocal behavior combined with a large number of lines. In this paper, characters' nonvocal communication behaviors are categorized and analyzed. Furthermore, characters' gestures and movements are designed with bones for character gesture generation in 2D games. Besides, characters' movements are visualized. In brief, a nonvocal communication system for emotional expression of characters in 2D games is proposed.

• The Journal of the Korea Contents Association
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• v.5 no.4
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• pp.122-132
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• 2005

CVE(Collaborative Virtual Environment) is the virtually shared area where people cannot come together physically, but wish to discuss, collaborate on, or even dispute certain matters. In CVEs, in habitants are usually represented by humanoid embodiments, generally referred to as avatars. But most current graphical CVE systems fail to reflect the natural relationship between the avatar's gesture and the conversation that is taking place. More than 65% of the information exchanged during a person to person conversation is carried on the nonverbal band. Therefore, it is expected to be beneficial to provide such communication channels in CVEs in some way. To address this issue, this study proposes a scheme to represent avatar's gestures that can support the CVE users' communication. In the first level, this study classifies the non-verbal communication forms that can be applicable to avatar gesture design. In the second level, this study categorizes the body language according to the types of interaction with verbal language. And in the third level, this study examines gestures with relevant verbal expressions according to the body parts-from head to feet. One bodily gesture can be analyzed in the description of gesture representation, the meaning of gesture and the possible expressions, which can be used in gestural situation.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.329-335
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• 2020

The purpose of this study was to investigate relations among the non-verbal communication, coach trust, and continuous participating intention of scuba diving participants. For this purpose, the investigator applied convenience sampling to users at three scuba diving resorts in Gangwon Province and those at two scuba diving pools in Gyeonggi Province and selected total 267 valid questionnaires. Collected data was put to simple and multiple regression analysis with the SPSS 18.0 program. The findings were as follows: first, body language and paralanguage of non-verbal communication had significant effects on coach trust, but spatial acts and physical appearance had no such effects on it; secondly, coach trust had significant impacts on continuous participating intention; and finally, body language of non-verbal communication had significant influences on continuous participating intention, but spatial acts, paralanguage, and physical appearance had no significant influences on it.

• Journal of the Korea Convergence Society
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• v.4 no.3
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• pp.7-13
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• 2013

The objective of this research is to find out the effect of service provider nonverbal attributes on customer evaluation in service recovery stage. Results showed that first, the better kinesics of service provider, the more satisfaction in service recovery stage. Second, the better service providers have physical appearance, the more revisit intention. But both the kinesics and physical appearance have not an effect on recommendation intention. This paper discussed theoretical and practical focusing on nonverbal attributes of service providers.