• Journal of the Korean Applied Science and Technology
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• v.39 no.2
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• pp.271-280
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• 2022

The purpose of this study is to investigate the concept of composition of educational service quality through two integrated research methods of open questionnaires and focus group interviews for college students majoring in beauty. Participants in the study majored in beauty at 2-year and 4-year universities nationwide. The enrolled students were set as a population, and 250 people were adopted as a random sampling method and used for the survey. The series of results are as follows. First, as a result of inductive content analysis of open questionnaires, the educational service quality of beauty majors was derived into five areas: major knowledge, educational quality, professor-student intimacy, student needs reflection, usability, curriculum composition, environmental efficiency, educational equipment, and reputation. Second, as a result of the focus group interview, inductive content analysis was more reasonably pointed out and derived in depth. As a result of this study, it is believed that it can be used as basic data for the development of measurement tools for educational service quality of beauty majors.

• Journal of the Korean Applied Science and Technology
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• v.41 no.3
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• pp.634-647
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• 2024

This study collected 411 copies of data from women in their 20s and 30s in Seoul and Gyeonggi Province who had received non-face-to-face counseling services from beauty influencer and analyzed them with the SPSS WIN 20.0 statistical program. The purpose of the study was to identify the effect of non-face-to-face consultation service quality on customer reliability and purchasing behavior, analyze the mediating effect of customer reliability, and provide basic data necessary for establishing beauty and cosmetics marketing strategies. As a result of the study, first, it can be seen that the main purpose of use of the beauty influencer non-face-to-face counseling service differs according to age, occupation, and average monthly income. Second, correlations between each variable appeared. Third, it was found that the higher the quality of non-face-to-face counseling services of beauty influencer, the higher the purchasing behavior. Fourth, the higher the customer reliability, the higher the purchasing behavior. Fifth, in the relationship between non-face-to-face counseling service quality and purchasing behavior of beauty influencer, customer trust was confirmed to have a partial mediating effect. In the future, it is hoped that the results of this study will be useful as basic data for establishing beauty and cosmetics marketing strategies.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.01a
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• pp.51-52
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• 2017

요우커를 중심으로 한 한류 열풍은 연예인, 미디어 콘텐츠 시장을 넘어서 한국산 제품에도 큰 영향을 미치고 있다. 특히, 화장품을 비롯한 뷰티 관련 제품은 가장 대표적인 시장으로 주목 받고 있다. 본 논문에서는 공공데이터 및 소셜 웹 데이터를 이용하여 화장품 관련 기업의 비즈니스를 위한 뷰티 트렌드 분석 서비스를 제안한다. 소셜 웹 데이터는 국내외 뷰티 시장에 대한 제품인지도를 중심으로 분석되며, 공공데이터는 국내에서 유통되는 화장품에 대한 안정성을 중심으로 분석한다.

• Journal of the Korean Applied Science and Technology
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• v.38 no.6
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• pp.1433-1444
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• 2021

This study was conducted for the purpose of developing a curriculum to educate the practical skills required in the industry by convergence with the 4th industry in the beauty field, which has been accelerated since the Corona era. As a result of an exploratory investigation of several literatures and collecting expert opinions, it was analyzed that the field of beauty industry will expand to a personalized service providing industry that combines medical, bio, ICT, and artificial intelligence technologies, rather than providing a single item or service. Based on the analysis contents, the curriculum was composed and subjects were derived by adding digital application skills to have in addition to the basic job skills required in the traditional beauty industry. The post-Corona era will bring changes in various industries based on the Fourth industrial revolution, and in response to these changes, universities should always pay attention to changes in the industry to develop talent for the development and sustainability of the beauty industry.

• Review of Korea Contents Association
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• v.17 no.4
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• pp.14-18
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• 2019

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.350-360
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• 2013

The purpose of this study was to analyze how much the beauty industry contributes to the national economy by measuring economic spreading effects of beauty industry on national economy. To achieve this purpose, the study used the beauty Input-Output Table of year 2009 of korea. The results shows that beauty industry induce 598,453 billion won of national production, especially beauty industry shows that production inducement coefficient is 1.810,Index of the power of dispersion is 0.965, index of the sensitivity of dispersion is 0.534, value-added coefficient is 0.728, and labor inducement coefficient is 0.039. The beauty industry's final demand 11,004 won be put into the national economy, GDP inducement 598,438 one billion won in the beauty industry one billion won 11,029 accounted for 1.8% of the total, and the value-added inducement 4,947 billion(2.3%),tax inducement 23,798.5 billion(3.5 %), income inducement 91,187 billion(2.5%). Regarding the industrial linkage effect, beauty industry has an relatively higher growth potential in the national economy than other the manufacturing industry.

• Journal of Convergence for Information Technology
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• v.9 no.12
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• pp.271-278
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• 2019

Working in the beauty industry accompanies high emotional stress because of the need to provide face-to-face customer service. Therefore, beauty industry employees should be recognized as internal customers and job satisfaction should be enhanced through appropriate internal marketing (education and training, compensation system, delegation, management support). With this preceded, it could lead to employees providing various satisfactory services to external customers, ultimately resulting in maximized sales and lower turnover rate. Four hypotheses were established to support this proposition, and 320 copies of questionnaires were collected from Nov. 1 to Dec. 30, 2018 targeting the beauty industry franchise workers which were analyzed through frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, route Analysis and the like, using programs AMOS 21.0 and SPSS 22.0. As a result, education and training did not affect employees' job satisfaction, but the compensation system, delegation, and management support had a positive(+) effect.

• Journal of Internet Computing and Services
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• v.15 no.6
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• pp.133-144
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• 2014

As the Internet and smartphones prevail, this study investigated the purchasing factors of a new beauty marketing method, the social commerce, and verified the relationship of such purchasing factors to consumer satisfaction and repurchasing intentions. In order to verify the validity of purchasing factors, five sub-factors, such as service, price, interaction, convenience, and interest were classified, while consumer satisfaction and repurchasing intentions are grouped into one factor, using data about 20-39 years old. According to results of this study, purchasing factors in the beauty service markets through social commerce that had effects on the consumer satisfaction were price, service, convenience, and interest, but no relationship was found with interaction. We can predict that consumers buy not based on community activities among buyers or purchasing comments of others, but rather his/her own subjective thoughts and opinions about the services. As the result of repurchasing intention according to purchasing factors, affecting sub-factors were price, service, and convenience. Repurchasing intention is an positive response that reflects satisfactions. Since low price, satisfaction on the service, and convenience for busy modern people should be met, repurchasing intentions are not affected by interest, but rather systematic and professional service. Also, higher satisfaction on service raises repurchasing intention. In this study, it is clear that not only purchasing factors through social-commerce effect the satisfaction and the repurchasing intention, but also consumer satisfaction mediates partly purchasing factors and the repurchasing intention. And as sub-factors of purchasing factors, price, service, or convenience are more important to the consumer satisfaction than community or replies activities. Thus differentiated and professional customer service, the establishment and enhancement of trendy marketing should improve long term repurchasing intentions. This will lead to the increasing revenue of personal-shop and the developments of beauty markets, so strengthening product sourcing and promotion suitable for mobile shoppers are essential.

• Information Systems Review
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• v.22 no.4
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• pp.75-92
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• 2020

As population and generation structures change, more and more customers tend to avoid facing relation due to the development of information technology and spread of smart phones. This phenomenon consists with efficiency and immediacy, which are the consumption patterns of modern customers who are used to information technology, so offline network-oriented distribution companies actively try to switch their sales and services to untact patterns. Recently, untact services are boosted in various fields, but beauty products are not easy to be recommended through untact services due to many options depending on skin types and conditions. There have been many studies on recommendations and development of recommendation systems in the online beauty field, but most of them are the ones that develop recommendation algorithm using survey or social data. In other words, there were not enough studies that classify segments based on user information such as skin types and product preference. Therefore, this study classifies customer segments using machine learning technique K-prototypesalgorithm based on customer information and search log data of mobile application, which is one of untact services in the beauty field, based on which, untact marketing strategy is suggested. This study expands the scope of the previous literature by classifying customer segments using the machine learning technique. This study is practically meaningful in that it classifies customer segments by reflecting new consumption trend of untact service, and based on this, it suggests a specific plan that can be used in untact services of the beauty field.

• Journal of Convergence for Information Technology
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• v.12 no.2
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• pp.198-205
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• 2022

The purpose of this study is to understand the influence of beauty commercial advertising by gender based on information on beauty trends among men and women in their 20s and to confirm the effectiveness of beauty advertising as a marketing tool. To this end, a survey was conducted on men and women in their 20s who are most interested in appearance and use SNS. Women chose YouTube as the most accessible, reliable, and informative ads, while men chose Instagram, TV, and YouTube respectively, and found that YouTube ads were the most influential for women in their 20s and Instagram ads for men in their 20s. These results can be used to build new strategies in the service and marketing sectors of the future beauty market.