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http://dx.doi.org/10.12925/jkocs.2022.39.2.271

Analysis of the Composition Concept of Education Service Quality of Beauty Major University  

Kang, Se-ryung (Dongwon University)
Lee, Young-jo (Kyungin Women's University)
Publication Information
Journal of the Korean Applied Science and Technology / v.39, no.2, 2022 , pp. 271-280 More about this Journal
Abstract
The purpose of this study is to investigate the concept of composition of educational service quality through two integrated research methods of open questionnaires and focus group interviews for college students majoring in beauty. Participants in the study majored in beauty at 2-year and 4-year universities nationwide. The enrolled students were set as a population, and 250 people were adopted as a random sampling method and used for the survey. The series of results are as follows. First, as a result of inductive content analysis of open questionnaires, the educational service quality of beauty majors was derived into five areas: major knowledge, educational quality, professor-student intimacy, student needs reflection, usability, curriculum composition, environmental efficiency, educational equipment, and reputation. Second, as a result of the focus group interview, inductive content analysis was more reasonably pointed out and derived in depth. As a result of this study, it is believed that it can be used as basic data for the development of measurement tools for educational service quality of beauty majors.
Keywords
Beauty major college; Education service quality; Open-ended questionnaire; Inductive content analysis; Focus group interview;
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Times Cited By KSCI : 4  (Citation Analysis)
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