• Title/Summary/Keyword: 뷰티 산업

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A Study on the Influencing Factors of Fashion Beauty Magazine Curation Service Usage Intention: Focused on the Extended Technology Acceptance Model (패션뷰티 매거진 큐레이션 서비스 이용의도 영향요인: 확장된 기술수용모델을 중심으로)

  • Lee, JongSook
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.373-381
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    • 2021
  • This study attempted to present a strategic direction that helps in vitalizing the domestic fashion and beauty magazine industry by examining the factors that influence the intention to use the fashion beauty magazine curation service. A survey was conducted on 314 college students in Korea, and the results were derived through a series of analysis processes using the SPSS 21.0 and AMOS 21.0 programs. Technology self-efficacy had a positive effect on perceived ease of use and perceived usefulness, perceived value had a positive effect on perceived usefulness. Technology self-efficacy and perceived value had a positive effect on intention to use, perceived ease of use had a positive effect on perceived usefulness. Perceived ease of use did not have a significant effect on intention to use, but perceived usefulness had a positive effect on intention to use. In order to increase the intention of using the mobile-based fashion beauty magazine curation service for college students, it is necessary to clearly understand the value and usefulness of the curation service.

Perception in the MZ Generation's Untact Era on Physical Consciousness and Cosmetological Management Behavior (MZ세대의 언택트 시대 지각이 신체의식과 뷰티관리행동에 미치는 영향)

  • Na, Yunyoung
    • Fashion & Textile Research Journal
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    • v.24 no.5
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    • pp.628-635
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    • 2022
  • This study sought to investigate the relationship between perception, body awareness, and beauty management behavior in the untact era in their MZ generation's, and as a result of the study, it was confirmed that there is a causal relationship between variables. For the empirical analysis of the study, a survey was conducted online(Google questionnaire) in Seoul/Gyeonggi area from June 7 to 26, 2021. Of the 548 questionnaires, 512, excluding 36, were analyzed using SPSS V.21.0. Among the sub-factors of perception in the untact era, it was confirmed that the social environment perception and human relationship perception are key factors that negatively affect body consciousness and beauty management behavior, and so does self-awareness(p<.05). Next, it was confirmed that, among the sub-factors of body consciousness, appearance management awareness and appearance/body care effort were key factors that positively affected beauty management behavior, and that appearance confidence was also an important factor that positively affected beauty management behavior(p<.05). Therefore, through this study, we intend to provide basic data for product development, programs, and marketing strategies that can cope with changes in the beauty consumption market in preparation for the post-COVID era.

A study on the Strategy of Fashion and Beauty Industry Using Ubiquitous Network (유비쿼터스 네트워크를 이용한 패션뷰티산업 전략에 관한 연구)

  • Lee, Yong-Il;Lee, Ae-Soon
    • Journal of the Korean Society of Fashion and Beauty
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    • v.6 no.1
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    • pp.16-20
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    • 2008
  • Ubiquitous computing which is called, the innovation of the 21st Century is a core technology of next generation. RFID technology is noticed, and physical distribution, home network, telematics, like industry automatization are developed by using various technique. Particulary, They use RFID technology for fashion and beauty industry, So, supplying network management, physical distribution management and warehouse management are investigated for the automatization. What we have investigated so far, a traceability system is made of ubiquitous sensor network for monitoring fashion and beauty industry environment. The proposed system using EPC network can provide information of industrial products traceability quickly and efficiently. Moreover, this system with RFID Technology gives intelligence of distribution and record. In this paper, We recommend the vision of Ubiquitous convergence of fashion and beauty industry.

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Analysis of Media Characteristic for Information Acquisition of Male Beauty for Industrial Promotion Strategy (남성 뷰티 산업의 광고 전략을 위한 남성 뷰티 트렌드의 정보획득 매체특성 연구)

  • KO, Kwangil;Kim, Hye-kyun
    • Journal of Digital Contents Society
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    • v.17 no.4
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    • pp.279-286
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    • 2016
  • Recently, the cosmetics industry considers male customers as a consumptive, active customer base who also have purchasing power with their stronger desire for their personal image enhancement. Male-preferred image brands have entered the era of unlimited competition through social media, thus increasing the acquisition of male beauty. Therefore, the information for designing favorable image strategies should be examined. This paper examines male awareness, determined by the degree of appearance management based on four categories (i.e., hair and skin care, makeup, foot and hand care, and plastic surgery). Based on the research, the paper proposes a data service to address the spatial and temporal separation problem between TV CF (the major media for recognizing information) and online $caf{\acute{e}}$/blog the major media for obtaining detailed information.

Upcycling Beauty Design Using Waste (폐기물을 활용한 업사이클링 뷰티디자인)

  • Ming-Yang Cheng;Koh-Mi Cho
    • Fashion & Textile Research Journal
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    • v.25 no.6
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    • pp.732-738
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    • 2023
  • This study delves into the realm of upcycling beauty design by repurposing discarded CDs, magazines, and fabrics. The study outlines a meticulous process for transforming waste into beauty designs. We created three upcycling beauty design works as part of this investigation. The first creation, called Silver Leaf, uses the silver section of CDs to craft leaves and stems. Achromatic colors are used as makeup to achieve cyber-inspired imagery. After carrying out silver-gray eye makeup, the lips were completed by affixing a CD component. The second creation is a firebird crafted by cutting or folding fashion magazines to create essential items. The colorful firebird image was completed using vivid color makeup of shades such as red and yellow. After proceeding with red eye makeup, the lips were completed by cutting and pasting magazine cutouts. The third piece is a spring flower, which involved selectively cutting lace patterns to complete a beauty design extending from head to face. The colors are spring-themed and encompass pink, yellow, and blue. Pink, blue, and green eyeshadows were applied on the lace, attached from head to face, chest, and lips. This study advocates for the prospect of upcycling beauty design using sustainable materials by repurposing waste resources. It also introduces the possibilities of creative activities in this field through upcycling. The study aims to play a role in changing the perception of environmental conservation, a concern of our times, through the use of sustainable resources.

A Study on State of Usage and Awareness of Cosmetic Waxing for Skin Health Care (스킨헬스케어를 위한 미용 왁싱 이용 실태 및 인식에 관한 연구)

  • Park, Chae-Young;Park, Jeong-Yeon;Yu, Jeong
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.8
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    • pp.153-162
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    • 2020
  • The purpose of this study was to provide fundamental data to cosmetic waxing industry by investigating the using and awareness of cosmetic waxing. The questionnaires were administered to 230 subjects in Gwangju and Jeon-nam regions and the collected were statistically processed using SPSS ver. 21.0 program. The results are as follows: First, the most frequent groups were 20s in age group, married in marital status, professional in occupation, and high school graduation in educational background. For the difference in awareness by their general characteristics, the hair removal techniques most experienced by subjects were shaving and waxing and most of them came to know the waxing through acquaintance. Most of them reported positive awareness for experience of waxing and clean hygiene and neatness accounted for most of reason. The most frequently used place for waxing was professional cosmetic shops (nail, skin, and hair) and the most frequent motivation for waxing was effectiveness for skin hygiene. The areas where waxing is mainly performed were armpit, arm, and leg. The most of subjects received the procedure twice a month and in spring. Most of them reported 'very satisfied' for the procedure. It is expected, based on the results of this study, that the cosmetic waxing industry as a part of the beauty industry that is attracting attentions as a new growth engine for the development of national economy accomplish growth.

Impact on Female Consumer Behavior and Purchase Intention : The experience of AR makeup based on marital status (결혼유무에 따른 증강현실(AR) 메이크업 체험이 여성 소비자 행동과 구매의도에 미치는 영향)

  • Kim, Eun-Joo
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.49-57
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    • 2020
  • Over time, the beauty industry has entered a mature industry and cannot survive unless it changes. In reality, the AR market for virtual experimental marketing is growing in the beauty industry, and global companies like FACEBOOK in the US are investing heavily in AR. Therefore, this study utilizes augmented reality technique to find out how the experience of using AR application affects female consumers' satisfaction and how they feel. This study will focus on how the relationship with purchase intention is mediated. In addition, we will help to suggest the development direction of augmented reality with makeup by analyzing the overall factors at the time when new technology, augmented reality marketing is becoming active.

A Study on the Development of Liberal Education Program in University for the Activation of Beauty Talent Donation (뷰티재능기부 활성화를 위한 대학 교양교육 프로그램 개발 연구)

  • Park, Jeong-Yeon
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.4
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    • pp.341-348
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    • 2019
  • The purpose of this study was to develop voluntary learning (talent donation) program as a liberal art lecture for students in G university to cultivate consideration towards others and community life. The title of the liberal education course that was developed was decided as "Beauty Talent Donation". The course objectives were to develop consideration for others and sociality required for community life as well as foster awareness of sharing and develop creative leaders equipped with outstanding characters through cosmetology voluntary service associated education. The final development of education contents were completed over 3 stages including preparation, development, and supplemented development and the major components consist of understanding talent donation, beauty theories, and beauty skills. For the assessment of the learners, absolute evaluation was applied so that personal goals can be achieved through the course instead of evaluating learners' learning capabilities with relative evaluation. Accordingly, a pass or fail system was designed. The beneficiary institution of talent donation was selected based on the following conditions. It is located within a short distance from the educational institution, walking distance for the learners, easy to recruit subjects to receive the support, and accurately understands the purpose of the lecture and willing to cooperate.