• Title/Summary/Keyword: 뷰티이미지

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Relationship between Presenteeism, Service Performance, and Turnover Intention of Beauty Workers: Mediation Effect of Job Burnout (뷰티 종사자의 프리젠티즘이 직무성과와 이직의도와의 관계 : 직무소진의 매개효과)

  • Gyu-Rang Kim;Seung-Hyeon Mun;So-Eun Lee
    • Journal of the Korean Applied Science and Technology
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    • v.41 no.3
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    • pp.531-542
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    • 2024
  • The purpose of this study was to analyze the mediating effect of beauty workers' presenteeism on job burnout in the relationship between job performance and job turnover. The participants in this study were 272 beauty workers in Seoul and Gyeonggi Province, and data were collected through a structured questionnaire. The collected data were analyzed through descriptive statistics, confirmatory factor analysis, correlation, structural equation model, and mediation effect analysis using bootstrapping method using SPSS and AMOS 26.0 statistical programs. The conclusions drawn through a series of research procedures are as follows. First, beauty workers' presenteeism was found to have a statistically significant positive (+) effect on job burnout. Second, beauty workers' presenteeism showed a statistically significant positive (+) effect on turnover intention, but no significant relationship was found with job performance. Third, job burnout among beauty workers was found to have a statistically significant effect on job performance and turnover intention. Fourth, as a result of analyzing the mediating effect of beauty workers' presenteeism on job burnout in the relationship between job performance and turnover intention, the effect of presenteeism on job performance through job burnout showed a complete mediating effect, and it was different from turnover intention. It showed a partial mediation effect.

A Study on Female Workers' Recognition of Self Image Making (직장여성의 self Image Making 인식정도에 관한 연구)

  • Cho, Gi-Neyon;Choi, Jeung-Sook
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.3 s.3
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    • pp.83-95
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    • 2004
  • In order to investigate female workers' recognition of image making, this study conducted a survey of female workers in Daegu and obtained results as follows. First, according to the result of analyzing recognition of image making, many of female workers, 82.3% of whom were between 20s and 40s, replied that they were 'pure and lively'(41.8%) or 'elegant and womanly'(32.3%) but what they sought for in their mind was an elegant and womanly image. However, the image that a majority of female workers wanted to have in the future was 'elegant and womanly' (53.3%) and 'sexy and attractive'(27.4%). This suggests that our society still demand women to be womanly as well as sexy and attractive. Second, with regard to outward image by age, most female workers regardless of age thought that outward image is important for social life. This suggests that younger women recognize more the influence of image and, consequently, the necessity of image making. Thus, the recognition of the importance of outward image appears to result in the proportional enhancement of the consciousness of image management. Third, younger women have a great difference between their current image and the image they seek for and such a difference may be related to mental immaturity between ideal and reality. Fourth, as for the relationship between image making and occupation, those who engaged in service and beauty art highly recognized the importance of image making as they were greatly influenced by their outward image in their social life.

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Influence of Correction Makeup on physiognomic Images (수정 메이크업이 인상학적 이미지에 미치는 영향)

  • Lee, Kang-Mi;Kim, Ju-Seub
    • Journal of the Korean Society of Fashion and Beauty
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    • v.4 no.1 s.7
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    • pp.19-27
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    • 2006
  • This study aims to analyze e potential and practical influences of physiognomic correction makeup that may change personal impression on faces, especially general physiognomy including eyebrow, cheek bones, lips. To meet this goal, this study looked into various literature materials on the basic concept and principles of physiognomy. With a series of photos showing 3 steps of makeup, i.e. a face before makeup, a face after general self-makeup and a face after makeup modified in physiognomic manner, a questionnaire survey was applied to the subjects. The results of survey can be outlined as follows It was found that physiognomic correction makeup could change various disadvantageous impressions into positive direction, impression of persons with thin eye brow looking like those with neither brightness nor deserving of any help from others, impression of persons with high cheek bones looking like the strong and masculine, impression of persons with small lips looking like the narrow-minded. Furthermore, physiognomic makeup changed positively changing the impression of persons with round chin looking like the ordinary than before.

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A Study on Image perception According to Accessories - Materials and Forms of Earring - (액세서리에 따른 이미지 지각의 차이 - 귀걸이의 재료와 형태를 중심으로 -)

  • Yoon, Young-Ahe
    • Journal of the Korean Society of Fashion and Beauty
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    • v.3 no.3 s.3
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    • pp.1-10
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    • 2005
  • The objectives of this research were to find out factor of image perception about women's accessories, to test differences in image evaluation according to materials and forms, and to investigate differences in image evaluation according to total stimuli. The results of this study were as follows. First, the accessory image factor derived four categories: attractiveness, prettiness, gorgeousness, and soft. Second, in two dependent variables, material and form had no significant interaction effects on attractiveness, prettiness, gorgeousness, and soft. In main effect, there was a significant difference of attractiveness, prettiness, and gorgeousness according to form. That is, the lined types had better prettiness and gorgeousness than the attachable ones. There was a significant difference of attractiveness, prettiness, gorgeousness, and soft according to materials. That is, pearl was considered to be the most attractive and soft. Plastic was evaluated image of least fashionable and soft, gold did image of the least gorgeous. Third, the attractiveness of attachable diamond earring was evaluated the highest, and the lined plastic ones did the lowest. It was evaluated and concluded that the lined plastic ones is considered the prettiness and most gorgeous where as any earring with attachable gold earring were considered the least prettiness and gorgeous. The attachable silver or pearl earrings were considered to be projecting the softest image whereas the lined gold and attachable plastic ones the opposite.

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A Study of Advertising Appeal Types and Make-up Images in Cosmetic Advertising (화장품 광고에 표현된 소구형식과 메이크업 이미지에 대한 연구)

  • Yang, Su-Mi
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.2 s.2
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    • pp.59-70
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    • 2004
  • The purpose of this study were to find out appeal types and variation of make-up image and make-up style in cosmetics advertising. The research of this study were collected from cosmetics advertisement printed in Amole Pacific Cosmetic industry from $1970{\sim}2004$. The results were as follow: 1. A cosmetics advertisement appeal were three types. it were models and products appeal advertisement as emotional appeal, products-appeal and mixed appeal advertisement. 2. A variation of make-up image were different by the time. In the 1970s make-up were model empersis eye-line and colorful make-up were classic and active make-up image. From the 1980s various color make-up were used and persuited of individuality and started to appeal that were romantic and elegance image. In the 1990s multi-color make-up image were manish and modern used ambivalence and multi-message, and in the $2000{\sim}2004$ natural and romantic-sexy remarkable make-up image were used of new concept of beauty.

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The Influence of the Eyebrow Make-up on Facial Image (눈썹화장이 얼굴이미지에 미치는 영향)

  • Gang, Eun-Ju
    • Journal of the Korean Society of Fashion and Beauty
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    • v.3 no.2 s.2
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    • pp.31-38
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    • 2005
  • Make-up changes facial images. In particular, eyebrow make-up is a part of changing expression most easily and effectively. While color make-up is helpful to produce women's desired image with their favorite colors, eyebrow make-up is hidden actor to give a clear impression to others. Therefore, this study connected facial type which is an important factor deciding facial image with eyebrow, examined image of eyebrow make-up and that changed by facial types and aimed to be helpful in producing more effective facial image with eyebrow make-up considering one's facial type. Consequently, it was found that eyebrow make-up was a great factor in making better facial impression and image and complementing the weakness of facial type. h strong impression of facial type can be changed into soft shape or foolish shape in worse case depending on the types of eyebrow make-up. Eyebrow make-up shows charming image as angle of eyebrow is steep, heavy image as eyebrow is horizontal, cold image as eyebrow tail rises and simple and dull image as it lowers. Therefore, it is known that image of eyebrow make-up can be governed by several factors including angle and direction of eyebrow. Consequently, it is thought that most effective eyebrow make-up considers individual facial types, images of their eyes, noses and mouths and factors deciding angle, direction and colors of eyebrow.

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The Correlation between Clothing Style and Hair Style related to Fashion Image (패션이미지에 따른 의복스타일과 헤어스타일의 상관성)

  • Lee, Hyo-Sook;Park, Sook-Hyun
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.3 s.3
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    • pp.44-59
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    • 2004
  • The purpose of this study was to find out proper evaluative words according to fashion image and to identify the correlation between clothing style and hair style related to fashion image. The questionnaire was used to collect data. 326 female aged between 23 to 40 were selected for the subjects of this study. The data were analyzed by frequency, factor analysis, pearsons correlation. The results of this study were as follows. 1. Evaluative words for each fashion image were selected by factor analysis. modern image intellectual, cold, urbane, simple, straight. elegance image : graceful, dignified, refined, decorous, luxurious. romantic image : cute, lovely, girlish, feminine, romantic. natural image : natural, comfortable, gentle, intimate, soft. casual image : energetic, active, free, cheerful, vivid. avant-garde image : experimental, strange, creative, avant-garde, irregular. 2. Correlation between clothing style image and hair style image ; clothing style and hair style was positively correlated. with the same image in case of modern, romantic, casual, elegance and avantgarde but natural image of clothing style was correlated with the natural, elegance, romantic, modern image of hair style. 3. The most suitable hair style for the clothing style according to fashion image : The clothing style of a particular image was matched best with the hair style of the same image.

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Effects of professor's images on learning immersion and satisfaction in blended learning (face-to-face + non-face) classes - For Koreans and foreign students majoring in beauty at H University in Seoul - (블렌디드 러닝(대면+비대면)수업에서 교수자 이미지가 학습몰입도 및 학습만족도에 미치는 영향 - 서울소재 H대학 뷰티전공 내·외국인학생 대상으로 -)

  • Kwon, Oh Hyeok
    • Journal of the Korea Fashion and Costume Design Association
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    • v.23 no.3
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    • pp.87-98
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    • 2021
  • Due to the influence of COVID-19, many changes have been made in the education methods in universities. In respomse, this study intendsto present an efficient learning method by identifying the impact of professor images on learning immersion and the learning satisfaction of classes taught with blended learning for university students majoring in beauty at H University in Seoul. For final analysis, 232 of the 234 questionnaires administered from May 17, 2021 to June 2, 2021 were analyzed. For statistical analysis, SPSS 21.0 was utilized; frequency analysis was conducted to identify demographic characteristics, factor analysis was used to verify the research model, and regression analysis was conducted to verify the hypothesis. First, images of professors have been shown to affect learning immersion. Second, the professor image were shown to affect learning satisfaction. Third, education immersion has been shown to affect educational satisfaction. In order to overcome the limitations of online lectures in universities that suddenly began with onset of COVID-19, it is believed that students' satisfaction can be increased by applying blended learning as a way to improve the quality of classes.

Analysis of Media Characteristic for Information Acquisition of Male Beauty for Industrial Promotion Strategy (남성 뷰티 산업의 광고 전략을 위한 남성 뷰티 트렌드의 정보획득 매체특성 연구)

  • KO, Kwangil;Kim, Hye-kyun
    • Journal of Digital Contents Society
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    • v.17 no.4
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    • pp.279-286
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    • 2016
  • Recently, the cosmetics industry considers male customers as a consumptive, active customer base who also have purchasing power with their stronger desire for their personal image enhancement. Male-preferred image brands have entered the era of unlimited competition through social media, thus increasing the acquisition of male beauty. Therefore, the information for designing favorable image strategies should be examined. This paper examines male awareness, determined by the degree of appearance management based on four categories (i.e., hair and skin care, makeup, foot and hand care, and plastic surgery). Based on the research, the paper proposes a data service to address the spatial and temporal separation problem between TV CF (the major media for recognizing information) and online $caf{\acute{e}}$/blog the major media for obtaining detailed information.

Study on the Differences in the Results of Body Shape Test According to the Position of the Two Feet and the Usefulness of the Neck and Body Motion Image Test (두 발의 위치에 따른 체형검사 결과 차이와 체간신전 동작 이미지 검사의 유용성 연구)

  • Chang, Wan Song;Kim, Song Ja;Ryu, Seo Won;Lim, Duk Joon;Jung, Moon Young
    • Journal of Naturopathy
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    • v.9 no.1
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    • pp.22-26
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    • 2020
  • Purposes: The purposes of this study were to investigate the relationship between the standing position of the subject and the normal standing position(NSP) and the straight standing position(SSP) and to investigate the possibility of different body shape test results depending on the status of the image inspection apparatus. Methods: The images of the NSP and SSP were compared with each other by body line BLS system. Results: At the time of examination, the position of the camera was captured at a position 2.3 m vertically from the posterior position 45 cm behind the subject. This is a privacy protection method for covering the breast of the subject. Results: The physiological characteristics of the anatomical position of the body align image test are the living body. NSP and SSP tests showed different shapes of the pelvis AS(antero-supero) and pelvis rotation in the transverse plane. Shoulder and arm displacement was observed in the trunk extension image capture. Conclusions: In the body alignment test, the pelvis position test images of NSP and SSP are evaluated differently for pelvis rotation, AS, and PS. At the extension position of the trunk, a test of the maximal extension range showed that the left and right shortening of the shoulder anterior muscles could be observed. Inducing and testing the trunk extension is also useful.