• Journal of Distribution Research
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• v.13 no.3
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• pp.1-25
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• 2008

This study, from a temporal standpoint, seeks to validate the relationship between prior shopping experience, a pre-experiential construct, and impulsive/planned purchase intentions, a post-experience construct, based on strategic experiential module advocated by Schmitt (1999) by focusing on three key variables--prior shopping experience, on-site experiences, and emotional response to store atmosphere. Also, from a spatial standpoint, the study aims to valiadate the relationship between emotional response to store atmosphere and impulsive purchase intentions across three retail store types--department store, discount store, and internet store. Specific research purposes and findings are as follows. First, it was found that regardless of the degree of prior shopping, discount store and internet shoppers preferred cognitive shopping experience to emotional experience. Second, emotional shopping experience significantly influenced impulsive purchase intention, whereas cognitive shopping experience influenced planned purchase intention. Third, for discount store shoppers only did the interior colour serve as a positive moderator between emotional shopping experience and impulsive buying intention, while merchandise display served as a negative moderator.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.165-172
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• 2024

This study illuminates the relationship between childhood abuse experiences and early maladaptive schemas, and compares the moderating effects of expressive suppression and cognitive reappraisal within this relationship. Conducting a self-report survey among 220 graduate students in Daejeon and Chungcheong regions, data from 210 participants were analyzed. The results notably revealed that the interaction effect of suppression, but not cognitive reappraisal, significantly moderates the relationship between childhood abuse experiences and disconnection/rejection schemas. Specifically, high levels of expressive suppression were associated with a decrease in the negative impact of childhood abuse on disconnection/rejection schemas, whereas low levels of suppression increased this negative impact. This suggests that for individuals with long-standing early maladaptive schemas, which have solidified over time akin to personality traits, cognitive reappraisal strategies may be less effective in inducing change. Conversely, expressive suppression strategies may more effectively reduce the intensity of disconnection/rejection schemas, among other early maladaptive schemas. These findings provide important implications for understanding the long-term effects of childhood abuse and developing intervention strategies to mitigate its resultant maladaptive schemas. Based on the outcomes of this study, suggestions for future research are discussed, along with the potential applicability and limitations of suppression and reappraisal strategies in psychological interventions.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.8
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• pp.87-97
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• 2020

The aim of this study was to examine empirically the causal relationship between significant adverse outcomes of elderly frailty. The 2017 National Survey on Old Adults was used to test this, but only nine variables necessary for the hypothesis test were abstracted from it. The results of the hypothesis test are summarized as follows. The sub-variables of adverse outcomes, such as disabilities in daily living activities, disabilities in instrumental daily living activities, and health care utilization, were analyzed empirically by inputting sub-variables of six frailty factors into hierarchical regression analysis. In the final model, the physical activities, emotional control, and social support were verified as significant variables influencing the disabilities in daily living activities. These included the following: physical activities, sensory functions, cognition, emotional control and social support as those influencing disabilities in the instrumental daily living activities; and nutrition, physical activities, sensory functions, emotional control, and social support as those influencing the health care utilization. Based on the results of the hypothesis test, it is necessary to develop and implement personalized health management programs that specifically identify elderly weakness factors that affect adverse outcomes, such as disabilities or health care utilization.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.291-300
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• 2020

The purpose of this study is to identify the moderate effect of Ego gram between perceived stress and depression from university student according to smokers/non-smokers. The result of study shows the strong association between stress and depression. On the other hand, the moderated effect of Ego gram was different in the smoking and non-smoking groups. In the non-smoker group, the CP tendency which is pursued strictly control by oneself had a moderating effect on depression, and in the smoker group, the A tendency, which had excellent adaptability, creativity, and autonomy, reduced depression. On the other hand, in the smoking group, the AC tendency also showed a significant moderating effect. It is reported that a high AC tendency may cause a feeling of helplessness about the situation and cause negative emotions to conform to reality. This suggests that the individual's ego state to approach emotional state such as stress and depression should be considered together.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.380-389
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• 2014

The purpose of this study is to examine sidedness effects of political Ad message and moderating roles of consumers' persuasion knowledge. To test these research hypotheses, this study conducted experimental designs. 125 undergraduate students were assigned to one of the two experimental groups. The data demonstrate that message types have a significant effect on both reliability toward Ad message and acceptance intention. In addition, consumers' persuasion knowledge plays a significant moderating role between the message types and the dependent variables. The results of this study suggest various implications by indicating political Ad message as an important factor which can enhance customers' positive responses but has been passed over by the previous research. We also indicated the limitations of this study, and suggested the future research directions.

• Journal of the Korea Society of Computer and Information
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• v.29 no.7
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• pp.53-71
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• 2024

Generative Artificial Intelligence (AI) has become the focus of societal attention due to its wide range of applications and profound impact. This paper constructs a comprehensive theoretical model based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), integrating variables such as Personal Innovativeness and Perceived Risk to study the key factors influencing enterprises' adoption of Generative AI. We employed Structural Equation Modeling (SEM) to verify the hypothesized paths and used the Bootstrapping method to test the mediating effect of Behavioral Intention. Additionally, we explored the moderating effect of Perceived Risk through Hierarchical Regression Analysis. The results indicate that Performance Expectancy, Effort Expectancy, Social Influence, Price Value, and Personal Innovativeness have significant positive impacts on Behavioral Intention. Behavioral Intention plays a significant mediating role between these factors and Use Behavior, while Perceived Risk negatively moderates the relationship between Behavioral Intention and Use Behavior. This study provides theoretical and empirical support for how enterprises can effectively adopt Generative AI, offering important practical implications.

• Management & Information Systems Review
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• v.35 no.2
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• pp.167-183
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• 2016

This study has recognized easy payment service as one of the new types of application of information and communication technologies and proposed a modified acceptance intention model by adding perceived risk factor based on the unified theory of acceptance and use of technology(UTAUT) and then explored those variables that effect the acceptance intention of consumers. The results of this study can be summarized as the followings. First, expectation on the efforts, social impact have positive effect on the acceptance intention and perceived risk has negative effect on the acceptance intention but expectation on the efforts and promotion condition were found to have no effect on the acceptance intention. Second, among the factors suggested, social impact was found to have more effect of causing the acceptance intention of users than expectation on the efforts and perceived risk. Third, it was found that there is a significant association between the acceptance intention and use behavior of users of easy payment service. This means that, as was reviewed in the preceding researches, the acceptance intention affects actual acceptance behavior of users either directly or indirectly. Fourth, even though innovation resistance has regulation effect on the relationship between expectation on efforts or social impact and acceptance intention, it was found to have no regulation effect on the relationship between perceived risk and acceptance intention.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.254-266
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• 2020

The purpose of this study is to analyze the influence of the type of recommender system on consumer's perceived benefit and privacy risk. The result showed that the perceived usefulness and intension to click was high in the order of Hybrid-filtering, Bestseller, and SNS-based system. Privacy concern was high in order of SNS-based system, Hybrid-filtering, and Bestseller. Moderating effects of perceived personalization on the type of recommender system and perceived usefulness were significant. Finally perceived usefulness had positive effect, and privacy concern had negative effect on consumer's intension to click. This study has significant implications for digital marketing bt comparing consumer responses according to the type of recommended service. The result of this study can be helpful for providing and developing future recommender service.

• Journal of Venture Innovation
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• v.6 no.4
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• pp.83-97
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• 2023

The growth of the live commerce market allows you to conveniently and simply start live commerce anytime, anywhere with a smartphone. The use of smartphone services provides continuous communication and is used while feeling psychological attachment, and it leads to psychological attachment, self-consistency with consumers themselves, and self-identity. This study focuses on the motives and perceptions of consumers using live commerce. In other words, we will examine the relationship with service attachment through the moderating effect of self-efficacy and control focus tendency as consumers' personal and psychological characteristics. In other words, the tendency of regulatory focus, which determines the direction of behavior of consumers according to their motives and goals, affects the service attachment of live commerce. We believe that self-efficacy, which is personal confidence and belief that you can plan and execute on your own for the desired outcome in a given situation or task, will control this relationship. As a result of this research, consumers who highly perceive prevention focus were more likely to avoid negative consequences and pursue safety and obligations. Their attachment to live commerce services was stronger, offsetting their confidence and self-efficacy. When using live commerce services, the more they perceive that information acquisition is beneficial, the higher their belief, and self-efficacy, so service attachment, which is an emotional experience as well as a cognitive experience, is strongly formed for consumers with a preventive focus to avoid safety-seeking and negative consequences. Through the present research results, we believe that it will be helpful in operating strategies and management for companies and small business owners who want to understand the psychological behavior of consumers in using live commerce services.

• Journal of The Korean Association For Science Education
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• v.33 no.5
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• pp.981-994
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• 2013

This study aims to examine two hypothetical models for the variables of students' environmental perspective. First hypothetical model is the mediating role of recognition and familiarity between aesthetic and negativistic perspectives. Second hypothetical model is the separate path from humanistic to dominionistic perspectives. One hundred four tenth grade students participated in this study. We used Pearson correlation, partial correlation, and path analysis to examine the fitness of hypothetical models. The findings showed that the mediating role of recognition and familiarity between aesthetic and negativistic perspectives were statistically accepted. To prevent students' bias for fancy or gross animals, the learning (for instance, recognition and familiarity) may play role in reducing the bias. Second, there were two differential paths from humanistic to dominionistic perspectives (ecologistic-naturalistic path and scientistic-utilitarian path). While ecologistic-naturalistic path does not reach dominionistic perspective, scientistic-utilitarian path does reach dominionistic perspective. To prevent students' dominionistic perspective for nature, they need to understand ecologistic-naturalistic minds for the nature.