• Journal of Digital Convergence
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• v.14 no.9
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• pp.149-158
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• 2016

Recently social commerce has become an issue in E-commerce. It was made in purpose to seek the satisfaction of consumers plan to shop attempts to boost use of social commerce. Social commerce motives and benefits and loss factors are examined the impact of purchase satisfaction. Statistical analysis was performed using the multiple regression analysis. The results were as follows. First, economic incentives and hedonic motivations and opportunistic motivation factor had a significant effect on purchase satisfaction. Second, the benefits are psychological factors and price benefits had a significant effect on purchase satisfaction. Third, the more it feels less sense when using social commerce and economic losses, as used to feel less discomfort were higher purchase satisfaction. Finally, it was confirmed that the greater the relative benefit factors influence than the loss factor. This study is significant in that it provided meaningful data from the viewpoint of a consumer who uses social commerce sites.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.409-414
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• 2018

In China, the usage of smart speaker is continuously increasing. In this study, it is aimed to research on the user experience of the Chinese smart speaker. Therefore, we did literature research followed with theoretical background of smart speaker, and did case study of worldwide popular smart speaker brands. On this basis, we conducted in-depth interview with 8 users who have experienced with the top-selling Chinese smart speaker product "Tmall Genie" and "Mi AI speaker". The interview is based on 7 principles named Honeycomb model, which created by Peter Morville. As a result, users' discomfort was found in the functional part and the usability part of the smart speaker. Furthermore, the users were highly unsatisfied with the smart speaker in the credibility part. Accordingly, Chinese smart speaker should consider the user experience aspects to complement functional and usability parts for user.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.53-58
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• 2020

Various imperative statements that can be represented in the way in which the product or service is used describe how or how to achieve the goals, or induce or prohibit a specific action. This study focuses on The Effects of age and type of imperative sentence (directive vs. declarative) on behavioral intention and recall. As a result of the experiment, older people who have shorter lives remaining access information in a more emotional way, so they have been rejected by directive (vs. declarative) statements that felt more negative feelings, resulting in lowered behavioral intention. Conversely, the negative feeling caused by directive statements increased salience of directive (vs. declarative) sentence for older people more, which in turn increased memory for older people. Process analysis showed that emotions when exposed to statements mediated these results. The results of this study show that in order to improve consumers' behavioral response and/or the performance of information processing, it is necessary to deeply consider their age and how to construct the statement.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.29-35
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• 2020

This study identified the impact of augmented reality advertising on attitude toward advertising and memory according to the type of presence and flow level. The presence (cognitive, emotional, media) and flow level (high vs. low) of the augmented reality(AR) advertising were set as independent variables and analyzed by Two-Way MANOVA. As a result of the research, first, the augmented reality advertising attitude was positive when the emotional presence and flow level were high. Second, when the flow level is high, the ARM such as product attribute information increases, but when the flow level is low, the evaluation-oriented GRM increases. Third, emotional presence increases GRM when the flow level is high, but ARM increases when the flow level is low. Fourth, the memory effect was low regardless of the flow level. In the future research, it would be desirable to produce augmented reality advertisements through virtual brands in the generalization of research.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.435-446
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• 2020

The objectives of this study are to understand the factors composing the attributes of mobile social-commerce shopping mall and the characteristics of shopping mall business, and also to verify the effects of those attributes on the shopping satisfaction and shopping mall loyalty. The respondents participating in this study are the consumers who have experiences in purchasing fashion clothing in mobile social-commerce shopping mall within the last one year. The results of this study are as follows. First, the personally-customized service and convenience of shopping mall had positive effects on the social-commerce shopping satisfaction. Second, the personally-customized service and diversity of products had positive effects on the shopping mall loyalty. Third, the reputation of shopping mall of the characteristics of social-commerce shopping mall business had positive effects on the shopping satisfaction and shopping mall loyalty. This study above could provide the important implications for the establishment of marketing strategies for vitalizing the fashion clothing market of social-commerce shopping mall.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.459-467
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• 2020

From the perspective of the artist who produces modern ornaments, I wanted to see the future of modern ornaments in the hyperconnected era. I would like to find a practical way of converging information communication technology, which is one of them, and applying nfc tag among them. For the practical approach, after looking at the actual examples of commercial ring products using nfc tag technology, I tried to find a practical method that can be applied to modern ornaments produced in the workshop. As a result, two realistic alternatives were drawn: the investment method, which is free to converge, but has limited technical utilization, and an assembly method that requires high convergence from the design planning stage. After then, to know investment methods, have been produced that may have problems with real applications. I made a real sample, not a concept, to explain the technical factors and precautions necessary for applying nfc technology.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.161-167
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• 2015

Consumer satisfaction is decided by how to provide some information for consumer. Therefore the information qualities such as product and service are very important to retain consumers who have continuously purchasing state of mind. This research confirm the effectiveness of consumer satisfaction in means of information quality that social commerce provides. According to the result of analysis, all aspects of information quality(product information quality, service information quality and social information quality) except price information quality were found to be significantly related to the customer satisfaction. In conclusion, to understand China consumers who purchase through social commerce, this research study the method of how to improve the satisfaction of social commerce in means of information quality.

• Journal of Digital Convergence
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• v.8 no.2
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• pp.1-12
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• 2010

No one can deny that information technology has enormously contributed to the recent economic growth of Korea. Software serves as an essential part of most products and services today. However, economic treatments and social status of software technicians, who are the key players and core elements of the software industry, are in a very unsatisfactory situation. Despite this circumstance, discussion or study on the productivity of software people and approaches to raise value of technical manpower in software industry is scarce. The purpose of this study is to suggest a policy program to uplift the value of technical manpower in the software industry. To achieve this purpose, this paper will examine the present status of software manpower, analyze the productivity of software technicians, and suggest policy programs to improve the value of technical manpower in the software field.

• Journal of Digital Convergence
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• v.8 no.2
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• pp.217-228
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• 2010

There are two streams on e-Learning. The first one is to create new value through aligning products included information systems and service. The second one is to utilize the service system and the service process for service systematization. The service system is made up human, technology, value proposition, service network, and shared information. The service process consists of design, development, operation and evaluation phases. In this paper, we design and implement the evaluation management of e-learning service based on the service science. The evaluation management service is sets of evaluation type management, general review management, award management, evaluation sheet management and evaluation result management. Feature of this paper is that we can service with different criteria to learner, guardian and evaluator. The worthy of this paper is that we construct service oriented environment possible to systematize evaluation work easily and provide evaluation results clearly.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.219-226
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• 2014

In this study, reliability software cost model considering shape parameter based on life distribution from the process of software product testing was studied. The shape parameter using the Erlang and Log-logistic model that is widely used in the field of reliability problems presented. The software failure model was used finite failure non-homogeneous Poisson process model, the parameters estimation using maximum likelihood estimation was conducted. In comparison result of software cost model based on the Erlang distribution and the log-logistic distribution software cost model, because Erlang model is to predict the optimal release time can be software, but the log-logistic model to predict to optimal release time can not be, Erlang distribution than the log-logistic distribution appears to be effective. In this research, software developers to identify software development cost some extent be able to help is considered.