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http://dx.doi.org/10.14400/JDC.2020.18.8.435

Effects of Mobile Social-Commerce Shopping Mall Attributes and Business Characteristics on the Shopping Satisfaction and Shopping Mall Loyalty: Focusing on Purchasers of Fashion Clothing  

An, Sang-Hee (Dept. of Fashion Design, Design & Arts Institute, Hansung University)
Publication Information
Journal of Digital Convergence / v.18, no.8, 2020 , pp. 435-446 More about this Journal
Abstract
The objectives of this study are to understand the factors composing the attributes of mobile social-commerce shopping mall and the characteristics of shopping mall business, and also to verify the effects of those attributes on the shopping satisfaction and shopping mall loyalty. The respondents participating in this study are the consumers who have experiences in purchasing fashion clothing in mobile social-commerce shopping mall within the last one year. The results of this study are as follows. First, the personally-customized service and convenience of shopping mall had positive effects on the social-commerce shopping satisfaction. Second, the personally-customized service and diversity of products had positive effects on the shopping mall loyalty. Third, the reputation of shopping mall of the characteristics of social-commerce shopping mall business had positive effects on the shopping satisfaction and shopping mall loyalty. This study above could provide the important implications for the establishment of marketing strategies for vitalizing the fashion clothing market of social-commerce shopping mall.
Keywords
Mobile Social-Commerce Shopping; Attributes of Social-Commerce Shopping Mall; Characteristics of Shopping Mall Business; Shopping Satisfaction; Shopping Mall Loyalty;
Citations & Related Records
Times Cited By KSCI : 15  (Citation Analysis)
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