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http://dx.doi.org/10.14400/JDC.2020.18.1.053

The Effects of Age and Type of Imperative Statement on Behavioral Intention and Recall  

Min, Dongwon (Department of Business Administration Administration, Dankook University)
Publication Information
Journal of Digital Convergence / v.18, no.1, 2020 , pp. 53-58 More about this Journal
Abstract
Various imperative statements that can be represented in the way in which the product or service is used describe how or how to achieve the goals, or induce or prohibit a specific action. This study focuses on The Effects of age and type of imperative sentence (directive vs. declarative) on behavioral intention and recall. As a result of the experiment, older people who have shorter lives remaining access information in a more emotional way, so they have been rejected by directive (vs. declarative) statements that felt more negative feelings, resulting in lowered behavioral intention. Conversely, the negative feeling caused by directive statements increased salience of directive (vs. declarative) sentence for older people more, which in turn increased memory for older people. Process analysis showed that emotions when exposed to statements mediated these results. The results of this study show that in order to improve consumers' behavioral response and/or the performance of information processing, it is necessary to deeply consider their age and how to construct the statement.
Keywords
Imperative statements; Age; The Old; The Young; Directive; Declarative; Socioemotional Selectivity Theory;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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