• 복식
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• 제52권6호
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• pp.41-50
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• 2002

The purpose of this study is to classify korean clothing image using brainstorming method. Brainstorming theme is selected 'The Land of Morning Calm 'which famed to foreigner about Korea. Brainstorming members were 10 persons for 1st. 9 persons for End. The 119 words of association from 'morning calm'were to extracted at 1st brainstorming. The group of senses image were to classified at End brainstorming. The results of this study were as follows : 1. The clothing image type of tactual sense implied feeling of that downy bedding in a soft spring and grandmother's hands as warm. rough. 2. The clothing image type of smelling sense associated smells of pleasant. mild. and fresh. 3. The clothing image type of auditive sense consisted mainly sense of indirect. resonance. small, and clear sounds. 4. The clothing image type of visual sense associated pure, passive, gentle, and lasting life-force as weeds and wild flowers. Korean line is pointless and rounded curve. Korean form is soft silhouette as streamy, not exaggerate and wavy detail of slim and short. Korean color is not dyed, just natural color and pastel tone. Korean textile is a natural material as linen, ramie. and coarse silk.

• 복식
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• 제50권
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• pp.23-32
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• 2000

This study was performed to investigate the mothers' preferences for their children's clothing images and color images. Questionaries were analysed by factor analysis cluster analysis one way ANOVA x2 -test. The results are as follow: First the preferred clothing images for children have no differences across gender. The preferred images are active tidy and fashionable. Second the preferred clothing images are according to season. In the case of clothing color images the preferences in spring and summer seasons are differed from fall and winter seasons. Third factors of boy's clothing image were fashionable cute splendid and classic And factors for girl's clothing image were lively tidy fashionable and classic. These factors revealed the differences of preferences between boys and girls clothing image. Fourth the preferences of clothing color image for children changed across seasons. Bright and neat color images were preferred in spring and summer warm and deep color images were preferred in fall and winter. Fifty the preferences of clothing images classified into four groups and each group has the different preference in color tone. Finally Season and gender were revealed to be more important variables in the preferences of children's clothing image and color image.

• 복식
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• 제60권7호
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• pp.61-73
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• 2010

This study aims to develop an fashion color design system based on personal color and sensorial images. This web-based system has a parallel structure which a user can search her own personal color, sensorial, and fashion images. The fashion image was presented according to the type of personal color image and sensorial image: futuristic fashion image from alluring image on all of personal color images; elegant fashion images from calm with pure/splendid images or faint/calm with alluring images; modern fashion image from pure/calm with alluring images or faint with lively images; plain fashion image from plain images with all personal color images but pure image; romantic fashion image from calm image with all personal color images but calm image. Fashion color and color combination palettes based on personal color images were presented with the each of those fashion images.

• 복식
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• 제59권10호
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• pp.111-123
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• 2009

This study investigated the multifaced country image. The casual relationships among the multifaced country image, attitudes toward a country, and purchase emotion and purchase intention of fashion products with Korean images were also investigated. To conduct a quantitative analysis, we collected data from 296 Korean female consumers. SPSS 12.0 and AMOS 5.0 packages were used for statistical analysis. The results of this study as follows. To identify components of country image of Korea, exploratory and confirmatory factor analyses were conducted. This procedure produced five components such as culture, technique/product, ethical values, nationality, and space. Structural equational model was used to analyze the relationships among the country image, attitudes toward a country, purchase emotion, and purchase intention of fashion products with Korean image. The proposed model was verified.

• 복식
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• 제64권3호
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• pp.142-154
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• 2014

The purpose of this study is to classify fashion images of senior women who have emerged as influential customers in the fashion industry. Characteristics of fashion images of senior women are identified by fashion style, preference color, and self-image. With the collected data, the Q group, consisting of Korean women who are in their 50s, was targeted using the Q methodology. The following factors were evaluated through in-depth interviews: fashion style, preference color and self-image. The fashion images of senior women were classified into the following 4 types: Characteristic modern, Reasonable basic, Comfortable contemporary, and Conservative elegance. Those classified fashion image types were influenced by the factors of nobleness, usefulness, personality, fashionableness, and youthfulness in accordance with fashion style, preference color, and self-image. The results of this study may provide basic information for fashion image planning for senior women and meaningful data for redefining and diversifying the concept of senior fashion brand which reflects the generation's changed taste and lifestyle.

• 복식문화연구
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• 제14권2호
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• pp.220-233
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• 2006

The purpose of this study is to reviews the Chinesm expressed in the modern fashion world after the year 2000, and underlines the characteristics of Chinesm, as the Chinese fashion market is getting bigger and becomes the cynosure of the world. The method of this study is by research on precedence as well as related researches in Korean and foreign books. The results were as follows. First, the Chinesm recreates the historic motive which is the traditional costume, ornaments, or make-up etc. to maintain the harmony between the modernity and the past, preventing from following or mimicking. Second, the Chinesm expresses the combinational and harmonious manner with the combined image on the Chinese original symbolic factors mixing with the foreign spatial-temporal elements, the various styles of wear and decoration, and the different images to have the natural or equivocal relationship with one another. Third, The Chinesm magnifies the feminine atmosphere to express the sensual image by using effectively the traditional design factors, which is tight silhouette, coverture, and exposure. Fourth, the Chinesm professes the pro-naturalism embracing the human without conflicting with the human nature. It seems possible on the new value mixed with colors, materials, or patterns, etc.

• 복식문화연구
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• 제21권4호
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• pp.546-561
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• 2013

This study investigated how consumers perceive brand image, the consistency between the images of parent brands and extended brands, the consistency of their advertising images, the differences between brand image and advertising image, and how consumers' brand attitudes change based on those differences. An online survey was administered to women in their 20s and 30s who often use cosmetics and are interested in brands. The brands considered in this research were Chanel, Dior, Armani, and Anna Sui, which have extended brands in the clothing and cosmetics areas. In terms of consumers' perception of brand image, it was found that clothing and cosmetic brands were perceived similarly. In addition, significant differences were found in consumers' preferences and purchase intentions of clothing and cosmetic brands, and those whose perceptions of brand image did not change or increased after looking at advertising images had more positive brand attitudes than the group of people who had higher perception of brand image before looking at advertising images. Therefore, in terms of brand extension, it was revealed that the image of a parent brand affected an extended brand, and that the higher was consumers' recognition of brand image through advertising, the more positive was their attitude toward the brand.

• 복식
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• 제52권1호
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• pp.103-115
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• 2002

The purpose of this study is understanding modern woman's various aesthetic values and aesthetic sense through observing expression aspects of gender images in the 1990s military fashion and analyzing their aesthetic characteristics and formative factors. Gender images in military fashion have expressed the masculine image of authoritative image and offensive image and offensive image, and the feminine image of conservative image and ostentatious image, sensual image. The authoritative image showed authority and dignity of military uniform by using the classic military uniform's image. This spoke for desire of women to rise their position. Heroism and androcentrism affected as its formation factor. The offensive image destroyed original dignified image of military uniform by that resistance to authoritative image and existing gender identity appeared as way-out form and deconstructive expression. Anti-establishment spirit, resistance to gender identity, and deconstructionism affected as its formation factor. The conservative image expressed military fashion only with slim and soft silhouette, curved line, color, and simple details by magnifying feminity. Fallen man's authority affected as its formation factor. The ostentatious image expressed military fashion with magnifying accessories such as gold button and belt by women who wanted to display ostentatiously their social position and charm. The aspiration for class of elite affected as its formation factor. The sensual image intended to show erotic voluptuous beauty of woman's body by indirect and direct body exposure. Narcissism, desire to show, and sexual amusement affected as its formation factor.

• 복식
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• 제62권1호
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• pp.1-13
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• 2012

This study is aimed at finding out the self-perception and value of clothing they wear to today's businessmen who work in a fast-growing global network society and for developing a suitable image consulting program for businessmen. The purpose of this study is to categorize businessmen into personality types, and then analyzing purchase behaviors for clothing and image perception, self-image satisfaction among categorized groups. The participants of this study are 320 businessmen who are from 20's to 50's and working in Seoul. A total of 302 questionnaires were used for the survey of this study. The questionnaire is composed of 3 different parts as follows: 1) personality types, 2) purchase behaviors for clothing and image perception, 3) self-image satisfaction. The methods of this study are frequency analysis, descriptive analysis, factor analysis, variance analysis, cluster analysis, t-test and reliability analysis. In conclusion, an image consulting education program for businessmen has to be based on one's own personality type, current fashion style and image perception. Each person has to be provided a unique direction to increase his self satisfaction, which will result in improvements in both personal image satisfaction and social satisfaction. These changes will ultimately become the driving force of career life.

• 복식
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• 제33권
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• pp.143-156
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• 1997

와관과 실체의 갈등은 문학작품의 주제 중에서 가장 보편적이면서도 복잡한 양상을 지니고 있다 희곡 Macbeth에 있어서 이주제는 Shakespeare의 어느 작품에서보다도 핵심적인 역할을 하며 특히 외관과 실체의 주제를 시각적으로 보여주는 복식이미저리는 그의 주제를 상징적으로 나타내는 데 효과적일 뿐만 아니라 극적 분위기 창조 및 무대사에서배우들의 의상변화로 인한 시각적이미저리 효과를 극대화 시키고 있다 본 연구의 목적은 Macbeth에 내재된 복식 이미저리를 고찰하고 이를 가장 최근에 공연된 macbeth의 무대의상에 적용 분석함으로써 무대의상 제작시 복식 이미저리의 효과적인 무대적용 여부를 파악하는 것이다.연구의 방법은 먼저 이론적인 배경으로 희곡 Macbeth의 본문을 분석하여 복식이미지저리와 관계된느 대사 및 지문 등을 추출한 다음이를 하나의 케이스 연구대상으로 선정된 1996 RSC극단 공연의 Macbeth 무대의상에 적용하여 분석 고찰 하였다 본 연구에서 얻어진 결론은 다음과 같다 첫째 자신의 실체를 파악하지 못한 인물이나 혼동하는 인물은 자신의 신분에 맞지 않은 남의 의상을 적응기간조차 없이 착용함으로써 결국은 자신을 파멸로 몰고가는 복식 이미저리가 제시되어 있었다 둘째 자신의 실체를 분명히 지각하고 있는 인물들은 새로운 복식이나 신분에의 적응은 많은 시간과 노력을 요한다는 것을 매우 잘 파악하고 있었으며 이것은 그들의 대사 중에 구체적으로 제시되어있었다 1막1장의 Banquo 의 대사 중에 나오는'새로운복식'과 '새로운 신분'에 비유 2막 4장의 macduff의 대사중에 나오는 '새로브'와 '헌로브'의 비유 5막 2장의 Caithness의 '자제력의혁대'등의 비유는 복식이미저리의 구체적인 표현으로 분석되었다. 셋째 복식 이미저리의 측면에 1996 RSC의 Macbeth 무대의상을 분한 결과 이의상들에는 '난쟁이가 훔쳐 입은 거인의 옷' 으로 대표되는 복식 이미저리가 직접적으로 제시되지는 않았지만 공연전체를 통하여 무대장치 및 의상에 변화를 주지 않음으로써 이 작품의 초시한성과 복식이미저리를 오히려 역설적으로 표현하고 있는 것으로 파악되었다. 따라서 이공연의 의상 계획은 복식 이미저리의 역설적인 한 표현으로 분석되었으며 관객에게 등장인물의 외곤은 그 실체를 그대로 반영한다는 Shakespeare 본래의 의도를 잘 보여주는 의상계획으로 파악되었다 이러한 결과는 Shakespeare극의 무대의상 디자인 및 제작시 무대의상이 단순한 무대의상 그 이상의 의미로 고려되어져야 함을 보여주며 이는 관객에세 의미 깊은 메시지로 전달될 수 있을 것으로 사료된다.