• 복식
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• 제50권8호
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• pp.43-55
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• 2000

The objectives of this study were to investigate the differences of image evaluation of baseball uniform by uniform design and perceiver's gender. and to examine how baseball uniform preferences vary according to perceiver's gender. Stimuli consisted of 12 color photographs of a male model wearing a baseball uniforms which were manipulated according to the color of shorts and pants. A semantic differential scale of 23 items were used to evaluate the image of the stimuli. Subjects were 288 males and females. Five dimensions derived to account for the image of baseball uniform. These were manly, ability, activity, preference, and visibility. Wearing of red shirts had a positive effect on the evaluation of ability, activity, and visibility. Dark blue shirts had a positive effect on the evaluation of preference. Grey uniforms had negative effects on the evaluation of ability, activity, and visibility. Men liked white uniforms and vertical stripes uniforms of black and white more than dud women. Women talked dark blue shirts more than did men.

• 복식
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• 제53권3호
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• pp.155-163
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• 2003

The purposes of this study were to identify the differences of the Casual Hanbok's image perception according to wearing situation and to certify factors affecting the Casual Hanbok's purchase. Self administered questionnaires were used. The subjects were 596 women in Chonbuk Province and done during August. 2002. Proportion, percentage, mean, factor analysis, ANOVA and multi-regression were done for data analysis. The results were as follows ; 1. Factors in the Casual Hanbok's image perception were fashion, elegant, comfort, innovation and tradition. The total variences were 53.84%. Especially tradition and innovation factors were very Important. 2. Casual Hanbok's perceived image in formal situation were higher in factors of fashion, elegance, comfort, innovation, and tradition than the perceived image in mind. And the image of informal situation was higher in factors of fashion, elegant and innovation than the perceived image in mind. 3. Purchasing intention was affected by the Casual Hanbok's fashion, elegance, innovation, and tradition, and their influence was 18.10%. Casual Hanbok wearing frequencies affected the purchasing intention significantly.

• 복식문화연구
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• 제15권1호
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• pp.169-178
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• 2007

The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of familiarity of jeans, and pursued image. The data was collected by using survey, three stages of pre-tests, and main survey conducted in the U.S and Korea. A total of 520 participants from each country(260 males and 260 females) was used. The results of this study is as follows. Familiarity of jeans and pursued image of jeans wear were compared between Korean and American students. As a result, there was difference between the countries on familiarity that the U.S showed higher familiarity, frequence of wearing and owned quantity. Pursued image was consisted of unique factor and activity factor and Korean students showed higher score on pursuing individualistic image. The results of this study would provide marketing strategy for fashion marketers of global jean brands.

• 복식문화연구
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• 제15권1호
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• pp.179-192
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• 2007

The purpose of this study was to investigate the relationship among fashion retail-entertainment, store image and store loyalty. Two hundred eleven who female college students living near Seoul area participated in this study. Two hundred sample used for data analysis. For data analysis, frequency, factor analysis, correlation analysis and multiple regression analysis were used. The results were as follows: First, fashion retail-entertainment had 4 factors such as shopping environment, sales service, dining facilities, and others. Store image composed of psychological image, merchandise mix, customer service, and advertising exposure. Store loyalty had 3 factors; cognitive loyalty, intentional loyalty, emotional loyalty. Second, retail-entertainment factors had positive influences on store image and store loyalty. Third, store image had positively affected on store loyalty. Based on these results, successful strategies for fashion retail-entertainment business would provide.

• 복식
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• 제54권4호
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• pp.113-127
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• 2004

This study examined the trend of pattern which appeared throughout men's clothing fashion magazine from 1999 to 2002 and the influence which the demographic characteristic have on the sensibility dimension of pattern and the preference degree of kinds of pattern. The results of study were as follows. 1) The pattern which was used most frequently on recent men's clothing was a length stripe, and the representation technique which was used most frequently on recent men's clothing was the technique of a geometric expression. 2) The pattern which men and women preferred most out of ten kinds of patterns-length stripe, width stripe, oblique stripe, check, square, waterdrop, paisley, flower of style shape, flower of realistic shape, flower of shape-was a length stripe. 3) The sensibility dimension of pattern image was composed of fascination, dignity, daring, gentleness, and reality. 4) Because sensitivity dimension and kinds of pattern were significant according to the distinction of sex, vocation, academic career, income, this study can conclude the demographic characteristic have an influence on sensitivity dimension and kinds of pattern.

• 복식문화연구
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• 제15권4호
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• pp.634-646
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• 2007

The aim of his study is to understand the developed aspect and proportions of the exotic images. Thus, this analyzed the exotic images in domestic fashion brand items as an relevance with fashion trend information. The exotic images are in the order of 'ethnic', 'retro', artistic', 'elegance', 'primitive', 'seductive', 'folklore', 'extreme hybrid', 'romantic', 'natural', 'splendid', 'bohemian', 'classical', 'kidult', 'modern', 'traditional', 'vintage' expressed in domestic fashion goods by the categories of its key-words expressed fashion trend information, and suitable for the fashion trend in 21C and fashionable for goods in the domestic fashion market by expressing the racial costume images and retro look, the maximized women's elegance, the difference images with an humor and unfamiliarity.

• 복식문화연구
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• 제16권2호
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• pp.305-318
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• 2008

The purpose of this study was to analyze the appearance management behavior and ornament wearing practices in relation to the body satisfaction and body image. The questionnaire was administrated to 261 female college students in Chungbuk area. Most respondents were dissatisfied with their bodies, especially with weight and lower part of their body. Among three factors of body image, they showed a great concern about appearance of body itself than body shape management and physical attractiveness. Most female students attempted ear-piercing and hair dyeing as appearance management behavior. They preferred to wear earrings, necklaces and rings, in the order. There was a significant relationship between body satisfaction and body image. Also, there were significant relationships among body image, appearance management behavior, and ornament wearing practices.

• 복식문화연구
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• 제16권5호
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• pp.826-840
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• 2008

It has been important for retailers to create and maintain strong brand image and brand loyalty in highly competitive markets. The purpose of the study is to investigate the effect of VMD(Visual Merchandising) image and brand recognition on consumers' perceived risk, brand image and brand loyalty. A 2(VMD image: positive vs. negative) $\times$ 2(brand recognition: high vs. low) between-subjects factorial design experiment was conducted. College students(n=308) participated in the experiment. The results of this study revealed: (1) Positive VMD image reduced perceived risk and increased positive brand image and brand loyalty compared to low VMD image; (2) High brand recognition had a negative impact on perceived risk and positive effects on brand image and brand loyalty; (3) The less risk and the more positive brand image were perceived, the higher brand loyalty were generated. The study provided theoretical and practical implications and future research regarding VMD, brand recognition, and brand loyalty.

• 복식
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• 제55권7호
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• pp.101-113
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• 2005

The purpose of this research was to identify the perception maps of Imported make-up brands and advertising images by analyzing their ads in periodicals from 2004 S/S. A self-administered questionnaire included seven adjectives to describe the brand and advertising images of the imported make-up products. Data was analyzed by using the KYST, CORAN, and SPSS programs, the positioning through Multi-Dimensional Scaling. The results of the research were as follows: 1. The perception of the brand images of Chanel, Chiristian Dior, and Lancome was the highest. The advertising images of Clinique and Bourjois were the highest and that of Shiseido was the lowest. 2. The respondents perceived Christian Dior and Chanel to be similar in the brand image factors of good quality, sophistication and uniqueness. Christian Dior, Chanel, and Lancome were all perceived similarly in their degree of familiarity and level of stimulation.

• 복식
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• 제59권5호
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• pp.71-82
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• 2009

The purpose of this study is to help understanding of patterns and to play a guideline's role in the development of designs and the prediction of trends for present and future fashion designers and textile designers. The methods of this study are the study of academic literatures as well as practical study through the analysis about actual works. The results of study are like followings. An inquiry of Pattern history in 20c is divided into six periods by the classification of styles and the styles of fashion culture according to other artistic formative will. Main trends of Pattern's image in each period and characteristics in each dimensions of Pattern image positioning are like followings. Art Nouveau style period from 1900 to 1910 is , Art Deco style period from 1910 to 1920 is , Elegance style period of 1930s is , and New Romantic style period from 1945 to mid 1950s and Pop style period from late 1950s to mid 1970s does not show main Pattern image but they are shown in four Pattern image of , , , . Compromising style period from late 1980s to 1990s shows all of four Pattern image, at the same time shows intensive main Pattern's image, .