• (The) Korean Journal of Advertising
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• v.29 no.3
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• pp.57-90
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• 2018

This study is aimed at articulating the policy communication concept and developing the policy communication index between the Korean government and the public. Theoretically guided by dialogic communication theory, two step research was employed. In the first stage, the elements of policy communication were derived through literature review and in-depth interviews. In the second stage, online survey was conducted for the general public and reliability and validity were secured through confirmatory factor analysis and structural equation model analysis. The finalized policy communication index has two dimensions of mutuality and openness. The mutuality has six sub dimensions and the openness has three sub dimensions. The level of mutuality and openness of the policy communication index differed according to the policy type. In the cultural policy, which represents the traits of distribution policy, the degree of mutuality was strong, but the degree of openness was important in communication of education policy, which represents the traits of redistribution policy. This study is meaningful as an empirical study that verifies and suggests the influence of the policy communication index in the context of the policy communication and practical applicability to strategic public relations by understanding the dimensions of policy communication.

• The Southeast Asian review
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• v.28 no.1
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• pp.219-261
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• 2018

The conflicts among nations surrounding international rivers are intensifying as worldwide water shortage is getting worse. The Mekong River is a representative trans-boundary river in Southeast Asia shared by six countries, China, Myanmar, Thailand, Laos, Cambodia, and Vietnam. As the economy grows, hydroelectric power has become a major power supply source to meet the increasing power demand of the these countries. However, the construction of dams on the Mekong River is controversial because hydroelectric power in the river upstream has a negative impact not only on the whole river ecosystem but also on residents' life around downstream, in particular. In order to understand the controversy arising from international rivers, it is necessary to take into account different positions of countries sharing it. However, studies on the position of a specific country to Mekong hydropower have been conducted mainly focusing on China and Laos. Therefore, this study tried to study the position of Cambodian government which is located downstream of the Mekong River and is likely to bear costs rather than to gain benefits from hydroelectric power generation. What is the attitude of the Cambodian government to the hydroelectric development of the upper Mekong and what is the reason for that? The study confirmed the Cambodian government's support for dam construction on the Mekong River. It also figured out influential factors on the formation of such a position as follows: 1) economic asymmetry with China, 2) power dependency and geographical asymmetry in Laos, and 3) importance of hydroelectric power in Cambodia.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.29-36
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• 2020

The background of this study is that machine learning administrative services are recently attracting attention as a major policy tool for non-face-to-face administrative services in the post-corona era. This study investigated the types of work expected to be effective when introducing machine learning administrative services for Seoul Metropolitan Government officials who are piloting machine learning administrative services. The research method is a machine that can be introduced by organizational unit by distributing and collecting questionnaires for Seoul administrative organizations that have performed machine learning-based administrative services for one month in July 2020 targeting Seoul public officials using machine learning-based administrative services. By analyzing the learning administration service and application service, the business characteristics of each machine learning administration service type such as supervised learning work type, unsupervised learning work type, and reinforced learning work type were analyzed. As a result of the research analysis, it was found that there were significant differences in the characteristics of administrative tasks by supervised and unsupervised learning areas. In particular, it was found that the reinforcement learning domain contains the most appropriate business characteristics for machine learning administrative services. Implications were drawn. The results of this study can be provided as a reference material to practitioners who want to introduce machine learning administration services, and can be used as basic data for research to researchers who want to study machine learning administration services in the future.

• Korean Journal of Heritage: History & Science
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• v.54 no.1
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• pp.184-205
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• 2021

Governance is valued as a new concept and principle of social operation and public policy management, and its influence is gradually expanding. Among the various governance theories being put into practice and in case analysis studies, collaborative governance embracing various governance concepts has been found to increase interdependence and responsibility beyond participation and compromise, and create new public values by integrating and utilizing optimal social coordination forms. In the field of cultural assets, governance-related research is also being conducted for the efficiency, sustainability, and scalability of public policy enforcement. This study explored the government's role (promotion, arbitration, and condition creation) in collaborative governance, focusing on the "Cultural Heritage Guardians" to understand how collaborative governance operates in the cultural heritage sector. Regarding governance policies in the cultural asset sector, the cultural asset guardians highlighted the status, role, and characteristics of policies by examining their introduction, development, and implementation. The results of the analysis revealed that private-led, horizontal public-private cooperation, collaborative governance, policy introduction, solidarity, professionalism, resource/knowledge imbalance, cooperation precedence, etc., facilitate increased participation. The government has accordingly proposed measures to establish comprehensive legal stability centered on cooperation; strategic reorganization of dedicated organizations; strengthened, supportive intermediate organizations; and individual and multi-party consultative bodies.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.38-49
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• 2021

This study analyzed the trend of the term 'false and exaggerated advertisement' in 5,141 newspaper articles from 1990 to 2019 using text mining methodology. First of all, we identified the most frequent keywords of false and exaggerated advertisements through frequency analysis for all newspaper articles, and understood the context between the extracted keywords. Next, to examine how false and exaggerated advertisements have changed, the frequency analysis was performed by separating articles by 10 years, and the tendency of the keyword that became an issue was identified by comparing the number of academic papers on the subject of the highest keywords of each year. Finally, we identified trends in false and exaggerated advertisements based on the detailed keywords in the topic using the topic modeling. In our results, it was confirmed that the topic that became an issue at a specific time was extracted as the frequent keywords, and the keyword trends by period changed in connection with social and environmental factors. This study is meaningful in helping consumers spend wisely by cultivating background knowledge about unfair advertising. Furthermore, it is expected that the core keyword extraction will provide the true purpose of advertising and deliver its implications to companies and related employees who commit misconduct.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.222-230
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• 2022

Recently, Korea's cultural content industry is developing, and behind the growing recognition around the world is the real-time sharing service of global network users due to the development of science and technology. In particular, in the case of YouTube, its propagation power is fast and powerful in that everyone, not limited users, can become potential video providers. As more than 80% of mobile phone users are using YouTube in Korea, YouTube's information means that psychological factors of users are reflected. For example, information such as the number of video views, likes, and comments of a channel with a specific personality shows a measure of the channel's personality interest. This is highly related to the fact that information such as the frequency of keyword search on portal sites is closely related to the stock market economically and psychologically. Therefore, in this study, YouTube information from a representative entertainment company is collected through a crawling algorithm and analyzed for the causal relationship with major variables related to stock prices. This study is considered meaningful in that it conducted research by combining cultural content, IT, and financial fields in accordance with the era of the fourth industry.

• Journal of the Korean Regional Science Association
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• v.38 no.3
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• pp.51-63
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• 2022

COVID-19 has had a detrimental effect on urban vibrancy, particularly in urban commercial districts. Against this backdrop, the goal of this study is to examine the changes in social and economic vitality in Seoul's commercial area before and after the COVID-19 outbreak, and to identify influential factors for the changes in vitality using multinomial logistic analysis. The following are the key findings derived from the study. First, an examination of the changes in the vitality of commercial districts by type revealed that the decline in economic vitality was greater than the decline in social vitality. Second, the greater the residential ratio, the less harmful the impact of COVID-19 on urban vibrancy. Third, unlike other types of commercial districts, traditional markets had a minor increase in credit card sales even though the floating population fell during the COVID-19 pandemic. Fourth, the accessibility of the subway did not play a positive role in reversing the decline in social and economic vitality caused by the pandemic in the commercial district of Seoul; rather, the accessibility of private automobiles contributed to the increase in social and economic vitality. These results imply that the development and activation of commercial areas accessible by non-motorized modes in the residential neighborhood are becoming crucial in the post pandemic era.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.63-74
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• 2021

This study focuses on the increasing supply and consumption of affair dramas on TV with the theme of unconventional 'infidelity', therefore, is an empirical study that reveals factors related to the problem consciousness of married men and women about infidelity dramas that can affect the sexual socialization of married men and women. This study investigates the effect of married men and women's right to sexual self-determination between couples, personal psychological characteristics (emotional maturity, emotional alienation, self-perception), surrounding environmental characteristics (prevalence of extramarital relationships), and demographic background (gender, age, educational background, economic level) on 'the presence or absence of critical consciousness of infidelity dramas'. For the data of this study, an online survey is conducted on married men and women(614 people), and binary logistic analysis is conducted using SPSS. As a result of this analysis, first, 46% of married men and women have a relatively good level of critical awareness of affair dramas, and overall, the level of critical thinking of married men and women about the infidelity dramas is rather low. Second, there is no significant difference between genders in the perception of problems such as 'excessive beautification of infidelity', 'incitement of infidelity' and 'damage of family values', however, married women are more critical than married men regarding 'explicit sexual description', indicating differences according to gender characteristics. Third, for married men, the level of 'self-perception' and 'marital sexual self-determination right' have a significant effect on the critical mind with infidelity dramas. In the case of married women, it is found that 'the right to sexual self-determination' between married couples and 'emotional alienation' have a significant effect on 'the presence or absence of critical consciousness of infidelity dramas'.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.261-268
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• 2022

No language can be separated from other languages and exist independently. When a language comes in contact with a foreign culture, they continuously affect each other and bring changes. Hallyu boom(Korean wave), which was derived from the emergence of K-drama and K-pop due to rapid developments in global scientific technologies and digitization after the 90's, affected the Chinese language. As a result, neologisms that are derived from the Korean language are being commonly used for making exchanges and becoming social buzzwords. Neologisms derived from Korean reflect the effects and results of language contact between the two languages. We examined the background and cause of Chinese neologisms derived from Korean based on the sociocultural factors and psychological necessity, and explained neologisms by using four categories of transliteration, liberal translation, borrowing Korean-Chinese characters and others. Despite having the issue of being anti-normative during the process of coining new words, neologism enriches Chinese expressions and is a mirror for social culture that reflects the opinions and understandings of young Chinese people who pursue novelty, change, innovation and creativity in linguistic aspects. We hope that it will serve as an opportunity for the young people in Korea and China to change their perceptions and become more friendly by understanding each other's language, culture and by communicating. We also expect to provide assistance in regard to teaching and learning the applications of Korean-Chinese language fusion at Chinese education fields.

• Journal of Korean Elementary Science Education
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• v.41 no.2
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• pp.338-355
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• 2022

This study explored the effects of pre-service elementary teachers' inquiries into science class dilemmas. By closely examining the characteristics of the pre-service teachers' inquiry processes and changes in their educational decisions, the effectiveness of using dilemmas as part of teacher education was determined. Twenty fourth-year university pre-service teachers participated and conducted inquiries into science class dilemmas over seven weeks. Based on pre- and post-questionnaires, KWHL tables, inquiry reports, discussions, and group class presentations, the major factors that influence the pre-service teacher's decision-making changes were extracted. The pre-service teachers found the science inquiry process meaningful when exploring the science topics covered in the dilemmas, and claimed that elementary school students would be able to engage in meaningful science explorations if they learned science through inquiry. Furthermore, the pre-service teachers explored the thinking processes and background knowledge of the students in different ways. Documents such as teacher's guides and the curriculum were examined and the students' thought processes were identified through interviews with the teachers and students, which were found to reflect their educational decision-making. Moreover, it was recognized by the pre-service teachers that depending on the situation, alternative teaching methods were possible. The focus on the unstructured dilemma problems provided the pre-service teachers with problem-solving situations that triggered scientific inquiry and exploration of student thinking and revealed the complexity of science teaching and learning. Based on these results, the teacher education implications for using dilemma cases are discussed.