• Culinary science and hospitality research
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• v.22 no.4
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• pp.254-264
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• 2016

This research was conducted over about four weeks from May 1, 2015 until May 30. First, of the hotel restaurant visit motivations, awareness image B=0.524 (p<.001), food B=0.121 (p<.05), and distinctiveness B=0.251 (p<.001) had a significantly positive impact on consumer attitude. Second, the hotel restaurant, visit motivation and preference image B=0.577 (p<.001), Social B=0.192 (p<.001), distinctiveness B=0.173 (p<.01) was significantly positive on consumer attitudes there were influential (+). Third, there was the influence of motivation and purchases, visit the hotel restaurant between images of B=0.705 (p<.001), Around B=0.113 (p<.01) significantly positive (+) on purchase of consumer attitudes to food B=-0.135 (p<.01) and social B=-0.123 (p<.001) are part had the effect of (-). Addition, consumers also look at the attitude and awareness Revisit B=0.464 (p<.001), Rating B=0.321 (p<.001), even the purchase of B=0.205 (p<.001) all significantly positive (+) with there was influence. If the five-star hotel from carrying out marketing activities around awareness, preference, and purchase intention judges will give a great help in hotel management.

• Culinary science and hospitality research
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• v.22 no.4
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• pp.192-203
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• 2016

This research was conducted over four weeks from January 1, 2016 until May 30. Data was collected from self-adminstered questionnaires of dwontwon Seoul franchise restaurant customers. The data was subjected to regression analysis to analyze the impact of consumer motives on revisit intentioned. Results show that gourmet is B=0.553 (p<.001), convenient, B=0.093 (p<.05), social B=0.294 (p<.001), and showing off is B=0.085 (p<.01) consumer goods all have a significant positive influence on revisit intention. Second, a significant moderating effect of web based rumores on the relationship between consumer and franchise restaurants motives and re-visit, 0.683, F=116.279 (p<.001). The two-level models add additional explanatory power increase due to a consumer culture is 2.9% and F=26.791 (p<.001) to 'revisit' emerged as significant. Stage 3 in the gastronomic and social wealth is significant to the Web rumors was the influence of (-).

• Journal of the Korea Convergence Society
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• v.11 no.11
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• pp.461-473
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• 2020

This study examined the effect of using web-based distance program in home health education for nursing college students in COVID-19 special disaster area. The study was carried out according a nonequivalent control group pretest-posttest design. The study subjects were 49 nursing college students from K City, Gyeongsangbuk-do. The web-based distance program was conducted for 2 weeks. The data collection period was from June 1, 2020 to June 12, 2020. Collected data were analyzed using SPSS PC+ 19.0 with the Fisher' exact test, Wilcoxon rank sum test, ANCOVA with pretest value as covariate. The experimental group had significantly different in knowledge related home health nursing, perceived motivation, and learning commitment in comparison to the control group. This suggests that the web-based distance program in the COVID-19 special disaster area can be applied as a way to increase nursing students' knowledge related home health nursing, perceived motivation, and learning commitment.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.389-398
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• 2022

Recently, tourism and leisure related VR contents have gained attention of potential tourists. Therefore, this study aimed to analyze investigate the effects of 360-degree VR tourism contents motivations, flow, continuance usage intention on visit intention for Chinese student in Korea. This study found that hedonic benefit and personal benefit exerted a positive influence on visit intention of contents users. However, vividness and usability did not influence on visit intention. Moreover, flow exerted a significant influence on visit intention but continuance usage intention did not influence on visit intention. The study is significant in shedding light on whether the motivations, flow, continuance usage intention of 360-degree VR tourism contents influences visit intention. It is suggested that the consumption of 360-degree VR tourism contents can be a useful marketing tool for strength of intention to visit.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.47-56
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• 2019

In line with the increasing demand for domestic travel, Reality Travel Programs(hereinafter referred to as RTP) in which actors don't have the script in program are increasing. We explored the impact of RTP "Viewing Satisfaction" and "Revisit Intentions". Firstly, factors of "entertainment", "sympathy", "aesthetic", "information", "interaction" and "Indirect Experience" were confirmed. Secondly, common factors that have a positive impact on Dependent variables in RPT were "esthetics" and "IE". By empathizing with the beauty of the environment and actor's emotions, the RTP had a positive influence to "VS" and wanting to visit the area. Provided a theoretical basis by verifying that viewing motives for RTP have a positive impact on VS and RI.

• Journal of Korean Society of Forest Science
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• v.89 no.5
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• pp.598-608
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• 2000

This study examined several characteristics such as the relationships between environmental attitudes and national park visitors' socio-economic characteristics, and between environmental attitudes and their travel motivations. Environmental attitude was measured using the modified New Environmental Paradigm(NEP) scale, where five response options existed(from strongly disagree to strongly agree). Data for this empirical analysis were obtained from 2,647 participants at six national parks-Sulaksan, Kayasan, Naeiangsan, Pookhansan, Taeanhaean, and Hanryohaesang. Results showed that most visitors gave a pro-NEP response ranging from neutral attitude to pro-environmentalism. Environmental attitudes correlated positively with education level, while, negatively with age. Environmental concern, also, generally correlated positively with 'rest' and 'health' motivators, while, negatively with 'socialization' and 'vacation' motivators. The findings of this study suggest that education is the most effective politic measure to lead pro-environmental concern for park visitors. And, given the nature of the relationship between environmental concern and visitors' motivation, park managers should be more careful handling with family and group visitors who have 'vacation' and 'socialization' motivators than 'rest' and 'health' motivators.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.364-372
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• 2010

The purpose of this study is to segment recreational forest's visitors for marketing based on purpose of visit. Using the factor analysis, cluster analysis, cross tab, and t-test to find out different behavioral intention in each clusters, the result elicited some implications. First, 2 clusters was founded and has difference in behavioral intentions. Cluster 1(married, 200~300hundred won income) has higher satisfaction, revisit intention, recommendation intention. The result shows that market researcher in recreational forest should approach different marketing strategy and has various facility, active program. This research need to survey broad region to generalized result.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.439-446
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• 2012

This research the impacts of the golf tourism motivation to the golf course selecting character and satisfaction, behavioral intention. Questionnaire was studied by Korean tourists visited China Golf Course. The results of this study are as follows. First, golf tourism motive appeared with the fact that affects in the golf course selecting. Second, golf tourism motive appeared with the fact that affects in the satisfaction and behavioral intention. Through these results, first, we could suggest a new data for the development of the marketing strategy for the golf course selecting of golf tourist visit in China. Second, we can be improved was able to a marketing strategy as golf tourism motivation for satisfaction and behavioral intention.

• Journal of the Korean Institute of Landscape Architecture
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• v.46 no.3
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• pp.46-57
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• 2018

To increase knowledge regarding the ecotourism market in Korea, this study conducted a market segmentation based on tourists' motivations and attitudes. An onsite survey of visitors to Daebu Haesol 1 gil, Gyeonggi Province, was conducted from late November 2016 to early January 2017. An exploratory factor analysis and K-means cluster analysis were employed to identify market segments by using data collected from 434 respondents. The results showed three distinct segments labelled 'Nature Seeking Responsible Tourists', 'Passive Nature Seeking Tourists' and 'Nature/Cohesion Seeking Responsible Tourists.' All three segments had different levels of 'escape', 'health' and 'cohesion' motivations but commonly they all had a relatively high level of 'nature' motivation. As they also differed from each other in terms of sociodemographic and travel related characteristics as well as satisfaction level, it was concluded that motivation and attitudes of responsibility can be used for ecotourism market segmentation. A significant implication is that this research confirmed that the indicators on tourists' attitude of responsibility toward local communities are useful in segmenting visitors to ecotourism sites, which have been rarely studied in previous ecotourism market studies.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.05a
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• pp.111-112
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• 2017

최근 중소 테마파크들은 방문객의 감소로 인한 운영의 어려움을 겪고 있다. 새로운 어트랙션의 도입 및 테마파크의 리뉴얼을 통해 방문객 증가를 유도하기에는 천문학적인 비용이 소요된다. 이런 비용 소모는 운영 업체의 입장에서 부담하기 쉽지 않은 구조로 새로운 방법으로 방문객의 재방문률을 높일 수 있는 방안이 필요하다. 대표적인 방안으로 최근 높은 관심으로 인해 관련 기술 및 연구가 활발히 진행되고 있는 VR 시스템의 어트랙션 적용이 있다. 많은 움직임이 없고 안정적인 속도로 운영되는 어트랙션에 VR의 콘텐츠를 적용하여 사용자의 탑승률을 높이고 이로 인해 재방문률 또한 증가 시킬 수 있을 것으로 사료되어 많은 접근이 시도되고 있다. 이 논문에서는 어트랙션의 탑승자에게 몰입감 높은 VR 콘텐츠 제공을 위해 탑승한 어트랙션의 움직임과 VR영상을 동기화 하는 매칭 모듈에 대해 제안한다. 제안하는 모듈은 가속도 센서의 움직임에 따라 1차 적분하여 속도를 산출하고 이를 2차 적분하여 거리를 산출한다. 기존의 가속도 센서를 통한 이동거리 판단에는 칼만 필터를 적용한 오차 보정, 다분화 사다리꼴 적분 등의 연산이 필요하지만 본 논문의 고정 어트랙션에서는 탑승체의 방향이 결정되어 있어 최소화된 연산으로 정확한 이동거리를 판단할 수 있을 것으로 사료된다.