• Korean Journal of Environment and Ecology
• /
• v.32 no.2
• /
• pp.225-230
• /
• 2018

The purpose of this study was to explore visitors' experiences based on two different types of ecological sites: natural and artificial ecological sites. Specifically, this study aimed to analyze the differences in the perceived experiences and satisfaction according to the perception of the visitors to the ecological sites. First, the analysis of measurement factors of visitor experience perception identified four factors such as ecological experience, environment friendliness, sociality, and relaxation. The comparison of perception according to the factor of visitor experience showed that there were significant differences between natural and artificial ecological sites and that the perceived visitor experience was generally higher in the natural ecological sites. The result of the analysis of the influence of the perceived visitor experience to ecological sites on visitor experience showed the relaxation had the largest influence for both natural and artificial ecological sites. The ecological experience and environmental friendliness also had a significant impact on visitor satisfaction in the natural ecological sites and artificial ecological sites, respectively. This paper also discussed the implications for planning and management issues at ecological sites.

• Journal of the Korea Convergence Society
• /
• v.11 no.8
• /
• pp.309-316
• /
• 2020

The purpose of the study is to know that the medical skin care improves the quality of middle-aged women's life and happiness improves their confidence by analyzing the medical skin care visit intention, experience satisfaction, and happiness according to their beauty interest. This study analyzed 242 copies of the data through the SPSS v.22 Statistical Package Program. According to the analysis, middle-aged women's interest in beauty is important to experience satisfaction(F=201.821, p<.001). Experience satisfaction is statistically significant to happiness factors(F=384.625, p<.001). Based on this study, differentiated marketing that identifies the intention to visit is needed. Also, the higher the satisfaction of medical skin care experience, the more helpful it is to lead a positive life by improving their confidence.

• Proceedings of the Korea Association of Information Systems Conference
• /
• 2000.11a
• /
• pp.9-16
• /
• 2000

여성네티즌들은 남성네티즌과는 다른 성향을 보인다. 그들은 결속력과 전파력이 강하고 익숙한 사이트에서 정보를 찾으려는 습성이 잇다. 그리고 한국의 경우 경제권을 대체로 여성이 쥐고 있기 때문에, 전자상거래의 타켓 또한 남성에서 여성으로 변하고 있는 실정이다. 이에 본 연구자는 Web 비즈니스에 있어서 중요성이 증대되고 있는 여성사이트에 대하여 실증분석 하고자 하였으며, 이를 위해 먼저 기존의 여성사이트들이 어떠한 형태로 이루어져 있는지를 살펴보았다. 또한 일반 사이트들과의 차별성을 두기 위해 시도하고 있는 기능들이나 서비스 등에는 어떠한 것들이 있는지를 알아보았다. 그리고 설문조사를 통하여 10대와 20대들의 여성사이트에 대하여 갖는 성향이나 특성 그리고 이용실태에 관하여 살펴보았으며 그 결과에 따른 여성사이트 활성화 전략을 제시하였다. 마지막으로 설문조사결과는 다음과 같이 나타났다. 첫째, 응답자중 33%만이 여성사이트를 방문해본 경험이 있으며, 그들 중 무응답자를 제외한 33.7%만이 컨텐츠 내용에 만족스러워 하는 것으로 나타났다. 둘째, 성별에 따라 여성사이트 방문경험의 유무는 관련이 없는 것으로 분석된 반면, 관심있는 컨텐츠 분야에 있어서는 차이가 있는 것으로 나타났다. 셋째, 인터넷 사용시간에 따라 여성사이트의 방문경험에 차이가 있는 것으로 나타났다.

• International Commerce and Information Review
• /
• v.19 no.1
• /
• pp.67-98
• /
• 2017

This study intended to investigate to what extent country image of America and previous visit experience affect the cross-border shopping intention. In particular, the present study used a country image measurement brought from another research study the factors of which are economy-technology image, social-cultural image, and citizen image. A total of 155 respondents participated in the survey targeting Korean citizen for the present study. Single regression, multiple regression, and independent t-test were conducted for data analysis. The result of the single regression indicated that country image is a critical predictor of cross-border shopping intention. The Multiple regression revealed that among three factors composing country image, social-cultural image plays the most significant and economy-technology image plays the second-most significant role in influencing cross-border shopping intention. However, it was found that citizen image does not play a substantial role for some reason. Moreover, the result of t-test showed that those who have a prior visit experience to America are more likely to buy products online from America than those who don't have prior visit experience. More detailed findings and implications will be discussed in the manuscript.

• 지역과문화
• /
• v.8 no.1
• /
• pp.1-23
• /
• 2021

This study examined at an exploratory level what should be considered for developing underdeveloped areas using local cultural resources. This study analyzed the psychological and behavioral differences between those who have visited underdeveloped areas developed using local cultural resources and those who haven't, to draw out the implications for the urban regeneration. The results showed that there were differences in respondents' motivation to visit, perception of what needs to be done for the tourism development of underdeveloped areas, perception of the expected effects of developing cultural contents, and consumption behaviors. In other words, those who have visited the tourist sites where had been underdeveloped areas have a more positive attitude toward visit motivations, needs for tourist site development, expected effects of local cultural content development, and consumption behaviors than those who haven't. It means that it is of the utmost importance to induce as many people as possible into tourist sites in underdeveloped areas. This exploratory study is expected to offer some implications for developing underdeveloped areas as tourist sites, a form of urban regeneration.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.791-800
• /
• 2024

The cashierless store, which is rapidly spreading with the development of AI, is providing new shopping experiences to customers. However, the existing retail service research mainly focused on evaluation based on employees (people). This study was initiated to evaluate services by reorganizing these service evaluations according to the characteristics of cashierless store. In addition, the effect of the service experience characteristics of AI cashierless store on customers' positive or negative emotions was identified, and the effect on revisit intention was verified. As a result of this study, it was confirmed that the service experience characteristics of AI cashierless store had some effect on emotional response. In addition, it was confirmed that the positive emotional response caused by the characteristics of the AI cashierless store service experience induces revisiting, but the negative emotional response hinders revisiting. The results of this study are expected to contribute to the research and development of AI cashierless store services.

• The Journal of the Korea Contents Association
• /
• v.21 no.3
• /
• pp.194-204
• /
• 2021

The purposes of the study were two-folded: to identify visitors' motivations for the history-based dark tourism and to test empirically the relationships among visitors' motivations, authenticity, emotion, satisfaction and attitude change. The online survey was conducted, from August 3rd to 20th of 2020, on visitors over 15 years old with previous experience with dark tourism within last three years. 347 individuals responded to the online survey. The study results were as follows: first, among four dark tourism visiting motivation including, motivation to research, historicalness, deviation, and self-examination, first two variables motivation to research and historicalness showed positive effect on authenticity and emotion. Second, the study found that visitors' satisfaction influenced positively towards attitude change. Finally, authenticity and emotion positively influenced attitude change. This study empirically suggests a change in attitude toward history due to the dark tour. Since historicality has been shown to have a significant influence on the attitude of history through authenticity and emotion, it is necessary to strengthen story-based experience programs at historical sites.

• Journal of Intelligence and Information Systems
• /
• v.29 no.4
• /
• pp.395-413
• /
• 2023

This research studied the effect of customer experience characteristics in offline home appliance stores on perceived value and revisit intention. Among the offline distribution of home appliances with more than 100 stores nationwide, two home appliance retailers (HiMart, E-Land), three hypermarkets (E-Mart, Homeplus, Lotte Hi-Mart), and two home appliance stores (LG Best Shop, Samsung Digital Plaza) were selected, and a survey was conducted on men and women in their 20s or older in Seoul, Gyeonggi, and Incheon who had visited and purchased the home appliance store within the last 6 months. As a result of the survey, a statistical analysis was conducted on a total of 330 samples using the PLS (Partial Least Squares) structural equation model and SPSS statistical package. Through this study, the following research results can be obtained. First, educational experience, deviant experience, and aesthetic experience had a positive (+) effect on the functional value. However, entertainment experience did not affect functional value. Second, educational experience, deviant experience, and aesthetic experience all had a positive (+) effect on emotional value. Third, both functional and sensory values had a positive (+) effect on the revisit intention. Fourth, it was confirmed that brand loyalty had no moderating effect between functional value and sensory value revisit intention. The results of this study show the structural relationship between customer experience characteristics, perceived value (functional value, sensory value), and revisit intention. This result provides guidelines on what activities home appliance offline stores should do at a time when online channels threaten the survival of offline channels.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.4
• /
• pp.227-236
• /
• 2021

The purpose of this study is to promote the efficient operation of the Home visit nursing care services by identifying the perception and experience of visiting nurses at the community center. To this end, a methodological triangle study method was applied to visiting nurses. As a result of analysis the delivery system of the home visit nursing care services, the perception and participation experience of nurses, it was found that it is necessary to supplement the program standards such as the number of visiting target, health assesment, and information system for the efficiency of the visit. It is suggested that policy alternatives should be developed by sharing the major issues raised in this study.

• The Journal of the Korea Contents Association
• /
• v.16 no.4
• /
• pp.301-312
• /
• 2016

The purpose of this study is the findings of the effects of the experiential consumption characteristics in the hotel business on customers' revisiting and switching Intention. Also, this study is to examine revisiting and switching intention in accordance with visit frequency. For this study, the author analyzed empirically 534 copies of questionnaires. The first finding of this study discovered that playfulness, symbolism, usefulness and aesthetics had positive effects on revisiting intention. Second, symbolism, usefulness and aesthetics had negative effects on switching intention. Especially, symbolism had more significant effect on revisiting and switching intention than other variables. And finally, visit frequency had moderating effects between the experiential consumption characteristics and revisiting intention, switching intention. The hotel companies are possible to obtain several strategic implications on the basis of this empirical results.