• Title/Summary/Keyword: 방문객 만족도

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The Influence of Past Experience Levels on Attitudes Toward Environment and Park Management (월악산 국립공원 이용객의 경험수준이 자연 및 공원관리에 대한 인식에 미치는 영향)

  • Shin, Won Sop
    • Journal of Korean Society of Forest Science
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    • v.83 no.3
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    • pp.344-356
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    • 1994
  • The amount and frequency of past experience in forest recreation have been considered as one component of an overall specialization. Past research has shown that more specialized recreationists have differing motives, attitudes, satisfaction levels, environment preferences, and management preferences. The overall purpose in this study was to investigate the effect of specialization on users' attitudes toward environment and park management. 320 Wolaksan visitors were surveyed in the summer of 1993 to collect the data. Specialization, as measured by past experience, frequencies of visitation to any forest recreation areas per year, visitor days per year, and number of visits to Wolaksan, was tested the relationship to the users' levels of environment attitudes and park management perception. Among the specialization variables, past experience was highly correlated with the levels of attitudes toward environment. Experienced recreationists preferred natural environments to settings associated with social activities. Most of respondents perceived the importance of the attributes related to park management. However, they gave low performance scores to the attributes.

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The Effect of Tourists' Participative Motivation of a Festival on Satisfaction and Behavior Intention : Case of Baekjae Cultural Festival (관광객의 축제 참여동기가 만족도 및 행동의도에 미치는 영향 - 백제문화제를 대상으로 -)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
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    • v.18 no.4
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    • pp.433-444
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    • 2012
  • This study aims to examine the effect of tourists' participative motivation of a festival on satisfaction and behavior intention in terms of satisfaction, revisit intention, and recommendation based on Baekjae Cultural Festival. For this study, frequency analysis, reliability analysis, factor analysis, and multiple regression analysis were made. The survey was conducted among 287 samples for the study. The results are as follows: According to the factor analysis, five factors were drawn such as new experience, deviation from daily life, family harmony, amusement & novelty, cultural tour of Baekjae, and sociability. Festival satisfaction was affected by amusement & novelty, new experience & deviation from daily life, and cultural tour of Baekjae, while revisit intention was influenced by cultural tour of Baekjae, amusement & novelty, family harmony, and new experience & deviation from daily life respectively. On the other hand, recommendation was affected by cultural tour of Baekjae, sociability, amusement & novelty, and family harmony respectively.

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Analysis on the Tourist's Behaviors and Satisfaction of the Gwangneung Area (문화.생태지역에 대한 관광행태와 만족도 분석: 광릉지역을 사례로)

  • Kim, Sun-Hee
    • Journal of the Korean association of regional geographers
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    • v.11 no.3
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    • pp.336-350
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    • 2005
  • The prime objective of this study is to analyze tourist's behaviors and satisfaction of the Gwangneung area and get a reading on the tourist's socio-economic traits and the propensity of activities. In addition, it highlights surveys of the tourist's consciousness of cultural, ecological and environmental tourism resources available in the Gwangneung area and the possibility for sustainable development and ways to make the most of these resources. This study found that even though Gwangneung is mostly a place for one day family outings. the tourist's demand for actually unreachable ecological resources is high while existing cultural tourism resources have less than the expected drawing power. It was also found that tourists recognize the need for preservation of the tourism resources of Gwangneung and its potential for further sustainable development. In particular, most tourists to Gwangneung are relatively satisfied with the status of preservation of its cultural and ecological resources and environment On the other hand, accessibility, tourism facilities, and management are estimated at less than desired. Gwangneung would benefit by making efforts for the positive use of its tourism resources and improvement of convenience facilities, management and operation.

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Research on the Importance and Satisfaction of Selection Attribute for Hanok Village using Importance-Performance Analysis(IPA) (IPA기법을 활용한 한옥마을 선택속성의 중요도-만족도 연구)

  • Kim, Yeon-Sun
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.585-593
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    • 2020
  • This study was conducted to research the Selection Attributes of tourists in Jeonju Hanok Village. The purpose of this study was to study the importance and satisfaction after visiting the Jeonju Hanok Village using IPA analysis, and to provide results and marketing implications. The survey was conducted from the October to the November in 2018. A total of 300 questionnaires were distributed and 258 responded questionnaires were reliable to be used as a sample. The result of the survey was analyzed by using SPSS 15.0 version for window with Paired t-test and IPA method. Frequency Analysis was also conducted for the characteristic of samples. As a result of the study, first, the cleanliness of tourist attractions was the highest among the selection attributes, and the next ranking was in the order of parking lot facilities, natural scenery, food, and weather. Second, the natural property was the most satisfactory as a selection property item that tourists visiting Hanok Village were satisfied with, followed by climate(weather), regional characteristics, historical and cultural resources, and cleanliness of tourist attractions. Third, depending on the importance-satisfaction value of the selection attribute variable perceived by tourists visiting Hanok Village, it is necessary to develop various programs in Hanok Village and prepare measures to increase tourist satisfaction.

Selection attributes importance and satisfaction for research on the development of the Baekdudaegan (백두대간권 개발을 위한 여행지 선택속성 중요도와 만족도에 관한 연구)

  • Kim, Tae-Dong;Koo, Jee-Hyun;Lee, Seok-Jun;Choi, A-Reum
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.19-30
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    • 2016
  • Domestic and foreign tourists to visit the Baekdudaegan are increasing every year. The purpose of this study is to promote regional development in the Baekdudaegan and to improve the satisfaction of the people who visit the Baekdudaegan area recognized in underdeveloped area. It surveyed the age of 19 years old. Analysis of the factors of selection attributes importance and satisfaction, and the group was separated through cluster analysis. It analyzed a significant difference in the degree of revisit intention and intention of recommendation by cluster groups. They were divided into four groups, according to the selection attributes importance and satisfaction. Groups showed significant differences in the degree of revisit intention and intention of recommendation. The environment elements importance and satisfaction have affected revisit intention and intention of recommendation. It has found out that environment elements have an important factor in selecting the destination and these selection attributes satisfactions have a positive influence on future behavior intention.

A Study on Differences in Tour Performance and Behavior Intention among Segmented International Tourism Markets based on Urban Tourism Contents Satisfaction (방한 외래관광객 도시관광콘텐츠 만족도 세분시장에 따른 관광성과 및 행동의도 차이 연구)

  • Yan, Wenyan;Lee, JaeHee;Kim, Miseong;Yoon, Yooshik
    • The Journal of the Korea Contents Association
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    • v.17 no.3
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    • pp.31-41
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    • 2017
  • Foreign tourists who are visiting Korea urban tourism destination have been continuedly growing and more various tourism products and service are requested to fit those foreign tourists' needs and wants. Accordingly, tourism contents and its satisfaction in urban tourism destination have been developing to provide more valuable products and service to tourists. This study was conducted to segment foreign tourists based on 4 different tourism urban destination contents, including destination facility contents, leisure entertainment contents, shopping contents, accommodation contents. Cluster analysis provided four different groups based on the mean score of urban tourism destination contents. MANOVA was conducted to identify whether ot not there are differences among the segmented groups in terms of travel performances and destination loyalty, Chi-square analysis were also conducted to see if there are differences among the segmented groups based on demographic informations. Theoretical and practical implication were discussed in the conclusion section. The results of this study would be helpful for tourism products planners and developers.

Studies on the Use Characteristics and Satisfaction in Kayasan National Park, Korea( I ) - Visitors Characteristics and Use Pattern - (가야산 국립공원의 이용특성 및 만족도에 관한 연구( I ) - 이용자 성격 및 이용패턴 -)

  • 공영호;이명우;최진호
    • Korean Journal of Environment and Ecology
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    • v.3 no.1
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    • pp.95-106
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    • 1989
  • This paper presented the baseline data to establish visitor management strategy for Kayasan National Park by examining visitor's socio-economic charateristics and use pattern. The user's composition showed that high school or more graduated twenties(20-29 ages) males were respectively domainant. Their activities were, in main, multi-purpose type participated in climbing, camping or picnic, after visiting to the Haein temple. In use pattern, summer visitors were mainly concentrated in and around Haein temple and Hongnyudong valley. But autumn visitors were especially concentrated in Haein temple area.

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A Study on Emotional and Rational Perception Factors Affecting Satisfaction of Visitors to Urban Tourist Facilities (도시관광시설 이용객의 이성, 감성 요인이 만족과 구전, 재방문에 미치는 영향 요인 연구)

  • Kim, Hyun-Seok;Kwon, Man-Woo;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.113-123
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    • 2020
  • The purpose of this study is to quantitatively demonstrate that rational and emotional factors in urban tourist facilities affect visitor satisfaction, positive word of mouth and subsequent revisits. Therefore, the researcher used structural modeling methodology to test the paths and relationships between the rational and emotional perception, satisfaction, word of mouth, and exogenous variables (aesthetics, economic utility, accessibility, emotional attachment, etc.) of urban tourism facilities perceived by users. As a result of the study, users of urban tourism facilities are affected by customer satisfaction such as ease, usability, and pleasure based on intangible assets such as kindness, aesthetics, symbolism, attachment, and rational factors, which are emotional impressions of urban tourism facilities, and utility, and customer satisfaction. These were found to have a positive and lasting effect on users' perceptions of the facility. Therefore, if the rational and emotional values of urban tourism facilities are considered and integrated in marketing, efficiency can be maximized in terms of satisfaction, word of mouth, and future revisits. The researcher considered that this study could contribute to the revitalization of the tourism industry and the city as a whole through the improvement and utilization of various tourism facilities possessed by the city.

Satisfaction Factors and Determinants of user in Woraksan National Park, Korea (월악산국립공원 이용자 만족요인 및 만족예측모형 분석)

  • Kim Dong-pil;Yoo Ki-Joon
    • Korean Journal of Environment and Ecology
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    • v.19 no.2
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    • pp.139-143
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    • 2005
  • The purpose of this study was to provide basic data for developing effective park management. For this, satisfaction factors and estimated model by satisfaction variables of user were analyzed through a questionnaire survey in Woraksan National Park, Korea. In the evaluation of the satisfaction, variables of the 'fee', 'lack and cleanness of facility', 'exorbitant pay', 'littering problem' were more unsatisfied than any other variables. Satisfaction factors by Factor Analysis were loaded with 'usual management'. In estimated model of satisfaction by Multiple Regression Analysis order of 'safety for recreation activities', 'parking problem', 'littering problem' were shown.

A Study on the Carrying Capacity of Donggung and Wolji, Gyeongju - Centering around the Physical.Psychological Carrying Capacity - (경주 동궁과 월지의 적정수용력 연구 - 물리적 심리적 수용력을 중심으로 -)

  • Pan, Xiang;Xu, Huan;Kang, Tai-Ho
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.30 no.3
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    • pp.21-28
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    • 2012
  • The main objective of this study is to reveal the basic information for structuring the subsequent information monitoring and early warning system and configuring the sustainable programme management of Donggung and wolji, Gyeongju which was much utilized as historic garden with the physical carrying capacity and the psychological carrying capacity according to on-spot observation and survey. The physical carrying capacity can be calculated with landscape node spatial capacity, road spatial capacity and other spatial capacity and the psychological carrying capacity can be calculated with vision, hearing, touch, action feeling and satisfaction. The number of actual tourists was lower than the carrying capacity in daytime, but it was about twice as great as that in the night. And because the tourists were mainly tour groups, the time of environment damaged was short and fixed. The management improvement program was brought forward centre around the results.