• Title/Summary/Keyword: 방문객특성

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A Study on the Design and Behavioral Analysis of Commercial Rest Area -Focused on the Rest Area and Furniture of Shinsegae Department Store, Busan- (상업 휴게 공간의 디자인과 이용 행태 연구 -부산 신세계 백화점 휴게 공간과 가구를 중심으로-)

  • Yu, DeSheng;Yoon, Ji-Young
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.280-292
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    • 2019
  • This study was carried out for the Centum Shinsegae Department Store, to grasp the indoor rest space and furniture design status, this study analyzes the characteristics of visitors' use behavior centered on furniture. The purpose of this study is to provide basic data for commercial rest space design by understanding the characteristics of resting space in commercial space and whether the furniture can support the behavior of visitors. The research method is to carry out on-site inspection, including the location of the rest space on each floor, the type and design characteristics of the furniture design, and the characteristics and patterns of the users on each were analyzed. The results of the study are as follows. As a result of analyzing the rest space and furniture, the furniture is brown, it has been provided with various designs such as fan-shaped, arched bench, sofa, chair type, and comfortable colors of lightness ranging from light gray to black, and appropriately supported the most common usage patterns.However, in the case of Shinsegae Department Store, it is necessary to consider the safety and convenience of the vulnerable groups.

유인등대의 친수문화적 특성에 따른 해양문화공간 조성에 관한 연구

  • Ahn, Woonghee
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2014.10a
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    • pp.367-369
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    • 2014
  • 대한민국에 근대적인 항로표지가 처음으로 개설된 이래 지난 2003년에는 대한민국 등대 100주년을 맞이하여 '유인등대 해양문화공간 조성계획'을 수립하고 유인등대 시설보완 및 개방, 등대 박물관 확장 개관 등을 실시하였다. 이러한 다각도의 노력은 폭발적인 성과를 거두어 2001년 한 해 동안 유인등대를 다녀간 방문객이 공식적으로 기록된 것만 300만 명이 넘게 되었다. 이후 대한민국의 등대는 40여 개의 유인등대와 60여 개의 무인등대가 널리 알려지게 되었고 문화적 가치를 인정받아 현재 23개의 등대가 등대문화유산으로 지정되었으며 지속적으로 발굴하고 있다. 대한민국의 등대가 많은 국민들의 관심 속에서 방문객이 지속적으로 늘어나면서 특히 유인등대는 해양문화공간으로서의 기능이 요구되었고 향후로도 더욱 가속화될 전망이다. 이러한 맥락에서 본 연구는 대한민국 유인등대의 친수문화적 특성을 체계적으로 살펴보고 그에 따라 해양문화공간의 조성 방향을 적절하게 설정할 수 있도록 하기 위한 기본적인 지침을 설정하는 것을 목적으로 한다.

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A Study on the Image of Seocheon for Regional Name Brand Development (서천군의 지명활용 지역브랜드개발을 위한 이미지 조사 및 연구)

  • Kim, Mi-Heui;Park, Duk-Byeong;Roh, Kyung-Hee
    • Proceedings of the Korean Society of Community Living Science Conference
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    • 2009.09a
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    • pp.99-99
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    • 2009
  • 지명(地名)은 그 지역의 역사와 전설, 문화, 풍속은 물론 독특한 자연환경이나 생활 모습을 담고 있어 농업농촌의 지역적 특성을 나타낸다. 본 연구는 지명유래의 활용성 증진의 한 방편으로 브랜드 및 문화관광상품 개발을 위해 서천군의 자연마을 지명유래, 이미지, 관광자원 등을 조사하였다. 서천군의 자연마을 유래 516건에 대한 자료는 국토지리정보원, 문화원자료집, 서천군홈페이지에서, 산, 강, 골, 고적, 못 등 그 외 지명자료는 한글학회 지명총람에서 2,000건을 수집하였다. 자연마을지명의 유래 516건을 8개 유형으로 구분하면 자연지리 122건, 인문지리 114건, 생태환경 51건, 산업경제 25건, 역사 34건, 유적유물 28건, 민속 37건, 종교 19건이며, 지형(80건), 생물(33건), 고사(19건)관련 유래가 많았다. 서천군 지역브랜드 개발을 위한 요구도 조사는 지역민 154명과 방문객 152명 총 306명을 조사하여 SPSS WIN 12.0 프로그램을 이용 분석하였다. 응답자의 일반적 특성은 여성이 55.6%, 대졸자 54.2%, 연령은 40대(29.1%), 1500만원-3000만원 미만의 연소득자 32.0%가 가장 많았다. 서천군의 형용사적 이미지를 기술통계량으로 살펴보면 지역민은 평화로운, 정감있는, 순수한, 전통적인, 믿을수 있는 순으로, 방문객은 순수한, 평화로운, 정감있는, 따뜻한, 친절한 순으로 평균간이 높게 나타났고, 요인분석에 의한 지역민과 방문객의 인지적 형용사 도출결과는 정열적, 평화적, 보수적인 3가지 요인이다. 또한 서천군의 대표적 상징자원은 지역민의 경우 춘장대해수욕장(32.5%), 희리산 자연휴양림(16.9%), 금강하구둑 철새도래지(16.9%)순이며, 방문객은 춘장대해수욕장(43.4%), 희리산 자연휴양림(23.0%), 한산모시축제(23.0%)순으로 높게 나타났고, 지명 호감도는 지역민의 경우 꽃뫼(29.2%), 솔리(20.8%). 소야(17.5%)순이며, 방문객은 꽃뫼(30.9%), 솔리 (19.7%), 무닛골(16.4%)순으로 높았다. 향후 본 연구에서 제시된 연구를 통하여 서천군의 지명을 활용한 브랜드개성을 측정할 수 있어 마케팅 관점에서 서천군의 브랜드를 도출하는데 기여할 수 있을 것이다.

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A Study on the Estimate and Characteristics of Recreational Use in Mt. Kyeryong National park (계룡산(鷄龍山) 국립공원(國立公園)의 레크리에이션 이용특성(利用特性) 및 이용객(利用客) 예측(豫測)에 관(關한) 연구(硏究))

  • Seong, In Kyeong;Cho, Eung Hyouk
    • Journal of Korean Society of Forest Science
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    • v.77 no.3
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    • pp.322-330
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    • 1988
  • This study was analyzed the behavior of recreational use through interviewing visitors with the questionnaire (1986.11-1987.9) in Mt. Kyeryong National Park. The number of visitors have been forecasted by tune series data of the past number of visitors, population, GNP, and number of cars (1974-1986) in korea. The results of the study can be summarized as follows : 1) Visitor's subjective evaluation about recreational environment evaluated to be fair in Mt. Kyeryong National Park. 2) They preferred natural forest resources to historic remains, tourist facility, etc.. 3) Number of participation was mostly once or five times over. 4) Visitors were affirmative to re-visit to the Mt. Kyeryong National Park. 5) Most of visitors stay for one day. 6) The most suitable estimated user regression model was : Y=-5753.7350+0.1726 Pop. -0.6564 NO. of Car. According to this equation, the total number of visitors will he increased by 3% per year from 1,023 thousands people in 1987 to 1,698 thousands in 2000.

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A Study on Wetland Visitors' Awareness of Ecology and Their Needs (습지 방문객의 생태의식과 이용욕구 연구)

  • Jeong, Jae-Man;Oh, Jeong-Hak;Kim, Jin-Seon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.41 no.6
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    • pp.147-157
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    • 2013
  • The purpose of this study was to determine the correlation between wetland visitors' consciousness of ecology and their needs and thereby, provide for some effective measures to manage them. For this purpose, 3 study points were set up: "wetland visitors' consciousness of ecology and their needs", "differences of such consciousness depending on their demographic variables" and the "relationship between such consciousness and their needs". To this end, Upo Wetland visitors were surveyed for an empirical analysis. The visitors' awareness about ecology was measured with Dunlap's 15-item NEP Inventory, while their needs were analyzed in reference to Maslow's 7-Step Human Desire Ladder. The survey was conducted at Upo Wetland for 3 days, and as a result, a total of 228 questionnaires were returned. The results of this study can be summarized as follows; First, the visitors' consciousness of ecology and their needs were higher than the normal level. In terms of their consciousness of ecology, their awareness of the ecological crisis potential and anti-humanism was highest. In terms of their needs, the aesthetic need was highest, followed by the cognitive one. On the other hand, the needs for self-achievement and self-esteem were lowest; except them, the higher the needs were positioned at Maslow's ladder of desire, and subjects were more responsive to them. As a result of analyzing the correlation between the subjects' consciousness of ecology and their needs, it was found that the correlation was negative in some sub-areas, while being positive in other sub-areas. After all, the ratio of the sub-areas having a positive correlation was as 3 times high as that of the sub-areas having a negative correlation. Even as for the correlation coefficient values, they were higher in the positive sub-areas, which suggests that the correlation between wetland visitors' consciousness of ecology and their needs were positive, although at a lower level, in overall terms. As a result of comparatively analyzing visitors' needs by dividing them into 3 sub-groups depending on the levels of their consciousness of ecology, it was found that the higher their consciousness of ecology was, their needs were higher. Overall, wetland visitors' awareness of ecology was higher than the normal level, and it was estimated that such awareness would continue to increase. Hence, it could be inferred that their needs, particularly, their aesthetic and cognitive ones would continue to increase, too. Accordingly, it is deemed important to manage the wetland landscape making use of its visual resources, while continuing to provide the visitors with the contents fulfilling their need for knowledge.

A Study on the Effect of Jeonju International Film Festival Image upon the Degree of Satisfaction (전주국제영화제 이미지 요인이 만족도에 미치는 영향 연구)

  • Lee, Gyu-Jeong;Park, Young-Bae;Kim, Noh-Ik
    • The Journal of the Korea Contents Association
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    • v.9 no.6
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    • pp.82-91
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    • 2009
  • Film festival is a cultural event, which would be held for various purposes. This study was to find out the effects of visitors' demographic characteristics and Jeonju International Film festival images upon their general satisfactions, focusing on the 10th Jeonju International Film Festival. The results are as following. First, 20's(year), Student(job) and Less than 100(income/a month) had a majority in the demographic characteristic. It is needed to develop various programs and events targeting for these groups. Second, it resolved 11 questions in all into 3 factors, which is named as 'Administration', 'Facility', and 'Contents'. Specially We need to develop events and programs for teens. It verified that visitors satisfied far more as they were provided with comfortable theater, various facilities and events, etc. It also proved that the service of giving useful informations met visitors' satisfaction. But as the demographic characteristic showing, visitors dwelling near Jeonju were fewer. It is required for a program to enhance the peculiar qualities of the city, Jeonju and then to promote the participation of local people. It is necessary for the host organization to secure its identity including peculiar subjects differentiated from other film festivals for the purpose of establishing itself as a worldwide event.

'Jangseong Pyunbaek Healing Forest(JPHF)' Visitors: Socio-demographic Characteristics, Use Patterns and Motivational Factors by Types of Visitors ('장성 편백치유의 숲' 방문객 유형에 따른 인구사회학적 특성, 이용행태 및 방문동기 요인)

  • Kim, Sang-Oh;Kim, Sang-Mi
    • Korean Journal of Environment and Ecology
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    • v.32 no.2
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    • pp.203-214
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    • 2018
  • This study was conducted to investigate the types, socio-demographic characteristics, use patterns, and visit motivations of visitors to "Jangseong Pyunbaek Healing Forest (JPHF)." Data were collected from 216 samples selected by convenient sampling method using questionnaire survey between October and November 2016. Data obtained from 476 respondents of the same type of survey during the same period were partly used to examine the types of activities of visitors to the study site. The results showed that 77.0 percent of respondents were categorized as "visitor for recreation" (VR: Those who visit JPHF for the purpose of general recreational experiences such as appreciating landscapes, tourism, social interactions rather than better health or healing). On the other hand, only 10.3 percent of respondents were "visitor for healing" (VH: Those who visit JPHF for the purpose of better health or physical and mental healing). VH showed a higher level of visit experiences to JPHF than VR and tended to expect JPHF as "the place to enjoy calm and natural experiences" more than VR did. VH tended to visit JPHF "alone" more, and their group size was also smaller than VR. About 26.8 percent of all respondents were not aware that JPHF was the "healing forest," and VH showed higher awareness of it than VR. About 66.8% of respondents assessed the managerial and operating states of JPHF positively while only 6.2% assessed them negatively. There was no difference in the assessment of managerial and operating states between VR and VH. The visitors of JPHF showed the markedly high use in main forest roads (use rate: 47.4%) and "Healing Field" (use rate: 59.2%) of JPHF. Regarding the visit motivations to JPHF, VH showed higher importance on "quietude," "health," and "tension release" than VR while VR rated higher importance on "social interaction." The paper discussed the managerial implications, findings, limitations and further studies.

A Comparative Study on Attitudes of Experts, Citizen and Visitors towards Busan Portscape (부산항 항만경관에 대한 전문가, 시민, 방문객 의식 비교연구)

  • Lee, Han-Seok;Doe, Geun-Young
    • Journal of Navigation and Port Research
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    • v.33 no.3
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    • pp.247-254
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    • 2009
  • This is a first and basic study for making Busan port more attractive. The study is intended to clear up the situation and problems of landscape of Busan port area from the viewpoint of landscape experts, citizen and visitors. To reach the goal an attitude comparative study has been conducted using a same questionnaire between landscape experts working in Busan city, Busan citizen and visitors to Busan port area. In questionnaire, firstly the situation of the whole landscape of Busan port area has been asked. The contents of questions on the situation of port landscape are satisfaction about port landscape, harmony between cityscape and portscape, images of portscape, effects of 25 portscape elements on portscape, problems of portscape, and ways of improving portscape. Secondly, each respondent has given answers freely on how to make Busan port area more attractive. As a result of this study there are several important differences of attitudes towards Busan portscape between experts, citizen and visitors. Especially there are some distinctive differences between attitudes of experts and citizen but the attitudes of citizen are similar to those of visitors. At the end of the study some proposals for making an improvement of Busan port landscape have been suggested on the basis of the results of this attitude comparative study.

Measuring Recreation Benefits of Dam Reservoirs in Korea - A Mixed Logit Approach - (댐호수의 특성별 휴양가치 분석)

  • Kwon, Oh Sang;Kim, Won Hee;Lee, Hae Jin;Heo, Jeong Hoi;Park, Doo-Ho
    • Environmental and Resource Economics Review
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    • v.14 no.4
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    • pp.867-891
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    • 2005
  • The purpose of this study is estimating the recreation benefits of the largest 10 dam reservoirs in Korea. A mixed logit or random parameters log it model is constructed and estimated. Not only the recreation value of each dam lake but also the values of the main characteristics of the lakes such as the amount of water reserved, and the availability of boating and fishing are estimated. It is shown that recreation value is not less than other benefit such as irrigation, industrial, municipal use, hydro power, or even flood control benefit.

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A Study on the Development of Geological and Geomorphological Landscape Resources to Promote Tourism Geology: A Case Study in Taean Seashore National Park (관광지질학 활성화를 위한 지질 및 지형경관자원 개발에 관한 연구 - 태안해안국립공원을 중심으로)

  • Heo, Chul-Ho;Choi, Sang-Hoon
    • Journal of the Korean earth science society
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    • v.28 no.1
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    • pp.75-86
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    • 2007
  • In Korea, it is significantly deficient in the study about tourism geology, which is a new branch of applied geology that would support the growth of ecotourism world-wide. The objectives of this study include (1) the promotion in geodiversity of tourism geology using the data for type and distribution patterns of geological and geomorphological landscape resources and (2) the redoubling of diversity in the environmental interpretation programs offered by the Korea National Parks Service (KNPS). Our field study discovered 212 geological and geomorphological landscape resources distributed in the area of Taean seashore national park. Coastal topography is the most discovered type followed by weathering topography. It is our belief that the aforementioned resources can be utilized as a tourism geological site in assisting the public to understand geological science and to draw their attention and interests after sorting and filtering it out through discussions with geologists and geomorphologists of a consortium. Furthermore, in order to promote the activation of developing user-oriented geotourism sites, it is recommended to keep monitoring on demographical characteristics of geotourists, behavioral characteristics of geotouconrists within the geotourism site and ducting analysis for developing geotourism program and events. And, the research support of geological engineering dealing with the estimation of weathering degree and the development of conservation techniques for the object of geotourism along with the research of environmental science aspects will improve the activation of tourism geology.