• Journal of Digital Convergence
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• v.15 no.10
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• pp.559-570
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• 2017

This study has the objective of finding out the impact of veblen effect and bandwagon effect on the choice behavior of hair salon. A structured survey questionnaire was used targeting 1,000 women over the age of 20. For the sample, proportionate stratified sampling method was utilized for the generalization of the findings. For analysis, frequency analysis, factor analysis, reliability analysis and regression analysis were performed by utilizing SPSS ver.19.0. Two hypotheses were set for the achievement of the research purpose. Hypothesis 1. Veblen effect will affect the hair salon choices. Hypothesis 2. Bandwagon effect will affect the hair salon choices. It was verified that the veblen effect and bandwagon effect greatly affects the patterns in the choice of hair salons. It appeared that the research hypotheses of 'Veblen effect will affect the hair salon choices.' and 'Bandwagon effect will affect the hair salon choices' could be partly adopted. The results of the study show that most of the users choose the hair salon with their friends, acquaintances or people they interact with.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.375-388
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• 2019

This study attempted to investigate the effects of personal competency on job commitment and satisfaction through talent donation in the field of cosmetology. To this end, factor analysis, reliability analysis, and regression analysis was performed. A questionnaire was given to 374 cosmetology talent donors, and the results found the following: Personal competency revealed a highly significant correlation with talent donation, job commitment, and job satisfaction. However, for satisfaction with talent donation and job satisfaction, no considerable influence was found, even though they were partially significant. Furthermore, there was a highly significant correlation between job commitment and job satisfaction. It's been confirmed that participation in talent donation is influenced by the cosmetologists' personal competency. Therefore, this study proposed that it is a necessity to seek diverse options to enhance competency.

• Journal of Convergence for Information Technology
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• v.11 no.7
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• pp.232-241
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• 2021

The purpose of this study is to find out the difference in perception of skin beauticians according to the perception of bamboo therapy. For the study, 301 skin beauticians working in skin care departments were randomly selected and conducted for 28 days from April 19 to April 29, 2019. In the results of this study, skin cosmetologists who are aware of bamboo therapy have a very high interest and interest in bamboo therapy compared to skin cosmetologists who do not recognize bamboo therapy, and have a very high willingness to use it in the industrial field. They recognized that it was a way to help skin beauticians protect their joints at the same time as the body shape management effect of Bamboo.

• Journal of the Korean Applied Science and Technology
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• v.38 no.6
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• pp.1485-1492
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• 2021

In this study, in order to secure an educational environment for the development of skin beauty subjects using VR based on the learners' awareness of VR, a total of 105 learners' perception of VR, VR experience elements, and the development of VR-using skin beauty subjects, questions about general characteristics were conducted using an online questionnaire. As a result of the survey through frequency analysis, factor analysis, and correlation analysis, the higher the awareness of VR, the higher the educational performance and immersion (p<.01). It was found that awareness and interest were high (p<.001). As for the correlation, the higher the VR-using skin care experience factor, the higher the perception of VR-using skin beauty course development. Therefore, it was confirmed that it is necessary to develop and educate skin beauty subjects using VR in line with learners' expectations and the 4th industrial revolution era. Therefore, in follow-up studies, it is considered that it is necessary to develop and operate VR-based skin beauty subjects.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.46-46
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• 2017

최근 경기 침체에 불구하고 피부관리에 아낌없이 투자하는 소비자들이 늘어나면서 가정용 안면피부미용기기 (뷰티디바이스) 열기가 거세다. 시간과 장소에 제약이 없이 가성비가 뛰어난 가정용 안면피부미용기기 시장은 지난해 약 1000억으로 전년 대비 약 25%의 성장을 보이고 있으며 당분간 이 열기는 지속될 것이다. 본 연구는 이런 가정용 안면피부미용기기 시장이 이제 막 주목받고 있는 분야임에도 불구하고 연구된 바가 거의 없다. 라서 본 연구는 기업의 중요한 마케팅수단인 SNS의 구전 정보의 특성이 가정용 안면피부미용기기 (뷰티디바이스) 구매의도에 어떠한 영향을 미치는가를 분석하고 구매의도에 중요한 역할하는 소비자의 태도가 어떤 매개역할을 하지는 분석하여 성장해가고 있는 가정용 안면피부미용기기(뷰티디바이스) 창업기업의 마케팅 전략에 기여할 것으로 판단된다. 연구모형에 있어서 SNS의 구전정보의 특성으로는 구전정보의 방향성, 구전정보의 수량, 구전정보의 내용 품질, 구전정보의 유형 들로 독립변수를 설정하였고, 종속변수인 구매의도사이에 매개변수로서 소비자태도를 선정하였다. 서울지역 여성 소비자들 중에서 가정용 안면 피부 미용기기를 사용해 본 경험이 있는 조건부 불특정 다수를 대상으로 150개의 표본을 추출하였다. 분석 방법은 확인적 요인분석과 크론바하 알파 계수로 변수의 타당성, 신뢰성 분석을 하고 경로분석을 통하여 변수간 가설 검정을 분석중에 있다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.21-32
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• 2012

The current beauty service of Korea is upgrading its outside appearance from traditional small-shop image and its speed of change and competition are more severe than ever before. The top priority trait of beauty management is based on man-power resource, and personnel-management is the most important thing that more than anything else. Compared with other arenas of business, personnel management plays a key role in beauty industry. As a result, this research begins with the issue of personnel management. In addition, I will show that the management leadership of beauty service affects organization civil actions and changing jobs in the beauty industry employees, and the leadership can lower changing job rate to some extent. The role and duty of business manager is very significant because the dependence of man-power resource is magnificent in beauty service. In spite of rapid changing of economic surroundings, the management of beauty service is still working without any detail plans. It is no exaggeration to say that the most of beauty service managers are lack of leadership conception. Although the demands of customers are changing everyday, the frequent changing of jobs among talented employees drops customers credibility and high-quality service. From a management viewpoint, re-training cost of employees leads to economic loss and the company suffers from financial problems. As a result, it creates vicious circle in the beauty industry. Today, the management atmosphere in the beauty service is hard to get its right track because of the cutthroat competitions of beauty industry and difficulties of hiring promising employees. It has been said that "Nothing ventured, Nothing gained" Above all, the beauty service requires job speciality and it produces economic profits. Therefore, the managers desperately need to change the way they regard those with job changers. In this research shows the principal index of the leadership type of beauty business managers how much affects its employees' long-term working condition. The new concept of leadership, such as alternative suggestions, setting goals, and organization civil action will reorganize the stereo-type frame. I will also investigate the factors of job changing and intention of the beauty service employees for the development option of the beauty industry.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.701-710
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• 2013

The purpose of this study is to lead the post digital generation of professional beautician training purpose is to find an efficient educational method. Beauty Education Facaility survey conducted in the center of reminders and educational statistics (