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http://dx.doi.org/10.14400/JDC.2019.17.1.375

The Effect of Personal Capability on Job Commitment and Satisfaction in Beauty Talent Donation  

An, Seo-Ri (Dept. of Cosmetology, Dong Shin University)
Lim, Soon-Nye (Dept. of Cosmetology, Dong Shin University)
Publication Information
Journal of Digital Convergence / v.17, no.1, 2019 , pp. 375-388 More about this Journal
Abstract
This study attempted to investigate the effects of personal competency on job commitment and satisfaction through talent donation in the field of cosmetology. To this end, factor analysis, reliability analysis, and regression analysis was performed. A questionnaire was given to 374 cosmetology talent donors, and the results found the following: Personal competency revealed a highly significant correlation with talent donation, job commitment, and job satisfaction. However, for satisfaction with talent donation and job satisfaction, no considerable influence was found, even though they were partially significant. Furthermore, there was a highly significant correlation between job commitment and job satisfaction. It's been confirmed that participation in talent donation is influenced by the cosmetologists' personal competency. Therefore, this study proposed that it is a necessity to seek diverse options to enhance competency.
Keywords
Personal; Beauty talent donation; Personal capability; Job commitment; Job satisfaction;
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