• International Area Studies Review
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• v.13 no.2
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• pp.712-739
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• 2009

This study organized various perspectives on the scope of arts management in terms of business management based on bibliographical speculations and statistical data. Management of arts such as performance art involves organizational management, human resources management, marketing and financial management. However arts management needs a new perspective in terms of access to specific academic area of arts while it can be approached in a derivative perspective of management theories. For arts include professional areas that need aesthetic perspective and interpretation of aesthetic history. As art market were opened where active international exchanges have been made over the past ten years, a new strategic approach in management is needed for major international arts markets such as the U.S.A., Europe and China. Such international arts markets involve international auctions markets, international Biennale, international art fair and overseas advance of galleries. First, we need strategic approaches such as nurturing star artists. Second, large-scale exhibition planning of artistic works from world-famous museums or art museums should be developed.

• 프린팅코리아
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• v.11 no.7
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• pp.118-121
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• 2012

16세의 어린 나이에 인쇄에 뛰어든 장회운(58) (주)예인미술 대표이사. 장회운 대표이사는 40여년을 인쇄현장을 직접 누비며 남다른 경영철학으로 (주)예인미술을 종합인쇄기업으로 성장시켰다. 최근에는 상업인쇄에서 패키지인쇄로 사업을 전환하기 위해 하이델베르그의 CD102-6XL을 도입하기도 했다. 장회운 대표를 만나 그의 경영 철학에 대해 들어봤다.

• Korean Association of Arts Management
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• no.53
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• pp.47-69
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• 2020

This paper aims to understand the agents which have an impact upon artists' career development. By critically exploring previous research, this article conceptualizes the roles of intermediaries such as art schools, galleries, critics, and collectors in influencing the careers for artists. The qualitative case study is conducted by selecting KAWS as an intrinsic case. This study collects secondary data about the career trajectory of KAWS by various sources, which are analyzed according to the conceptual framework. The outcome of this research clarifies previous research from a sociological point of view in which highlights the significant importance of the art world's gallery, critics, media and collectors in developing the artist's career. In this paper, more importantly, the public attention to artists is construed as one of the agents influencing the career development of artists.

• Korean Association of Arts Management
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• no.59
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• pp.5-31
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• 2021

The purpose of this study is to analyze social perceptions and discourses about creating arts in the era of artificial intelligence with making an implication of responding to the emergence of artificial intelligence. We conceptually understand the principles and limitations of creating visual arts using artificial intelligence whilst this paper addresses ai art in the social context by borrowing the theoretical lens from the sociology of arts. This article considers 472 newspapers about artificial intelligence art as the main data, which are interpreted through semantic network analysis. The analysis of this research shows that it is a controversial issue regarding who/which creates the artworks between humans and computers. However, judging from the dominant influence of a group of words representing the recognition of intellectual property rights, we have detected that social awareness is formed around the perspective of considering artificial intelligence creates visual arts rather than artists. In addition, based on the close relationship between the cluster and the cluster reflecting institutional support, we confirm that the discourse about artificial intelligence art is limited to technological development and legal system maintenance. Thus, this study suggests the need for defining artificial intelligence as the medium of art and constructing policy discourses on artificial intelligence art as an artistic genre.

• Korean Association of Arts Management
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• no.56
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• pp.189-215
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• 2020

This study aims to understand the process of valuing contemporary artworks by young and emerging artists via online art platforms. This paper conceptualizes Bourdieu's theory of cultural capital, which theoretically guides us for conducting a case study of Saatchi Art. This article mainly collected data by interviewing seven Korean artists who were selected by our case with the supplement information carried out direct observation and document reviews. By analyzing the gathered data, the key finding of this research is that the selection of artists in Saatchi Art's curatorial program implicitly admits and guarantees the value of their artworks. By doing so, it contributes to building symbolic capital for the selected artists. This article also contends that such construction of the artists' symbolic capital results from the accumulated symbolic capitals of the founder and curator of the online platform. The theoretical contribution of this paper is to expand previous research on valuing artworks in the offline art world into the online one.

• Korean Association of Arts Management
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• no.56
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• pp.349-380
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• 2020

The paper is to assess the recent changes in Architectural Artworks system in two regional districts, Seoul and Gyeonggi Province, and to propose policies for further improvement. We focused on four aspects: overall pass rate, top-ranked artists' pass rate, proportion of artists ever passed, genre proportion artworks. It is observed that quality of artworks has improved, market monopolization has been eased, and entry to the market has become more active. However, sculptures accounted for the majority. Public art is gradually changing from 'decorative art' to 'site-specific art', and seeking harmony between architecture and surrounding landscape. To keep pace with this new trend, more institutional efforts should be made: fund raising to induce artwork supplies; introducing life-span concept to secure removal and deformation of artwork; imposing artists' follow-up services; imposing penalties against poor management; and authorizing the committee to choose exhibition sites.

• Korean Association of Arts Management
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• no.57
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• pp.33-58
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• 2021

The purpose of this study is to understand the impact of the subscription economy on the contemporary art market in terms of creation, consumption and distribution of artwork. To accomplish the aim of this study, we conducted a case study of Artnomic Gallery K borrowing the theoretical perspective from Alexander(2003)'s Modified Cultural Diamond model. In this paper, we collected data through reviewing the secondary document and conducting in-depth interviews with 10 experts and consumers in the art market. As a result, the subscription economy eases the traditional art trade, which is heavily focused on a small number of market arts, by encouraging artists to create various works. The transition to subscription in the purchase of art contributes to lowering the barriers to entry into the art market by reducing the financial burden on consumers in terms of consumption. In terms of distribution, this founding of this article shows that the experts of Gallery K are the main actors in selecting the works that consumers subscribe to. Therefore, in this study, it is of academic significance to discuss that the filtering effect of the distribution system emphasized by Alexander(2003) is effective even in the art trading system to which a new form of economic activity - the subscription economy - is applied.

• Trans-
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• v.10
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• pp.15-29
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• 2021

After the coronavirus pandemic, quarantine or social distancing was required for public health and almost all international exchanges were restricted. Those changes affected huge peoples lifestyle including a way of behaving, purchase and even old habits seemed unable to change. The art market also faced many changes. Art fairs are the primary sectors in the art market but restrictions on gathering and exchanges between countries have primarily affected the size and the type of event. Online platforms are rising, art fairs opened online viewing rooms on the internet instead of booths in the convention center. Even galleries opened their own viewing rooms or renewed online pages to promote artworks and communicate with customers. In this paper, we will examine the effects of Corona on the art market and will seek a way to react to those changes and challenges.

• 지역과문화
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• v.7 no.4
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• pp.1-20
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• 2020

The purpose of this study is to find methods for building the community in poor residential environments. We analyze the public art project, "The Rose of Sharon Blooms," in Daejeon. To understand the project we interviewed artists, curators, local residents, and visitors, about three aspects of public art: visuality, speciality, and communication with citizens. These stakeholder interviews yielded valuable knowledge and insights: First, artworks created from the residents' recycled junk effectively harmonizes and unifies the citizens and their environment. Second, managing a gallery in the neighborhood symbolically values and explicates the public art project and thus enhanced the local identity. Third, public workshops in the neighborhood provide a venue for local citizens to communicate with visitors about the public arts, which eventually led to the welcoming atmosphere of the community. However, we found relatively little awareness of the need for partnership aspects among our interviewees, which suggests the importance of ongoing cooperation with other arts institutions and researchers to build vital cultural linkages and introduce varied art forms.

• Review of Culture and Economy
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• v.21 no.1
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• pp.85-104
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• 2018

The studies related to the price of artworks have focused on how factors that are determined on production level, such as artists and the artwork materials of the studies, affect the artwork prices. As 'Dansekhwa' is in the spotlight within local Korean art auction matket, this study would like to analyze the trend of the price changes of 'Dansekhwa' with its growing popularity among the public. We have estimated the price changes based on 4,199 auction data of 20 artists with top 20 auction prices selected by the Korean Art Price Appraisal Association, between 2005 and 2016. Also, in order to compare and analyze the price changes of the 'Dansekhwa' products, we have classified the 20 artists into groups of Dansekhwa and non-Dansekhwa. Starting from 2013, when Dansekhwa has first appeared, we applied the Difference in the Difference model(DiD) to estimate the result. As a result, the difference between two groups showed 71% of price difference due to the increase in popularity of Dansekhwa. This result proves that recognition level has an important role for increase in price of an artwork. Moreover, the fact that the formalized style of Dansekhwa has linked to the appreciation of the price means that production of information could play an essential role in growth of art market. As recognition level of Korean artists and their artworks is considerably low within the local art market, putting in the effort to increase the popularity of artworks among the public might be a helpful way to magnify the potential demand.