• Title/Summary/Keyword: 미디어 경쟁

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Strategies for improving the Global Competitiveness of Korean Multimedia Industry (우리나라 멀티미디어 정보산업의 경쟁력제고와 세계화 전략)

  • 김우봉
    • Proceedings of the Korea Database Society Conference
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    • 1997.10a
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    • pp.51-62
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    • 1997
  • 21세기 우리나라가 초고속통신망의 구축 등 정보화사회로 나아가는 데에, 고부가가치의 창출을 위한 기반조성으로서 우리나라 정보통신부문, 특히 멀티미디어 정보산업의 경쟁력제고와 세계화를 위한 전략방안이 요구된다. 여기에서는 멀티미디어 정보산업의 환경변화, 멀티미디어 정보기술발전동향, 외국의 멀티미디어 정보산업의 기술적 경제적 주요 특성과 동향을 살펴보고 우리나라 멀티미디어산업이 세계시장에서의 경쟁력을 가질 수 있기 위하여 필요로 하는 경쟁력 요소와 이를 효과적으로 확보하기 위한 전략방향 및 정책대안에 대한 논의를 시도하였다. 이 글에서는 특히 새로이 팽창하는 멀티미디어 산업시장에서도 시장원리에의 충실해야 한다는 점과 정부의 직접적인 지원 또는 규제보다는 관련된 자원 (인력, 자금, 정보, 기술)의 동원과 해산이 원활하게 이루어질 수 있도록 하는 제도 및 관행의 정비를 중요하다고 지적하였다.

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A Study on Social Media Market Competition based on User Gratification (이용자의 충족에 따른 소셜미디어 시장 내 경쟁관계에 관한 연구)

  • Huang, Yunchu;Baek, Heon;Yang, Chang-Gyu
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.2
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    • pp.105-117
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    • 2014
  • The change of social media market toward multimedia environment makes users select social media according to preference factor's gratification and this also causes competition among various social medias. So this study focused on competition among social media from the perspective of users' gratification while considering multimedia environment of social media market. The widely known Niche theory is used to confirm competitions among media in an environment with limited resource. According to research result, (1) Facebook and Kakao Talk mostly satisfies users' expectations; (2) Facebook and Kakao Talk form leading group and Blog, Youtube and Twitter form chasing group in this competition; (3) Kakao Talk greatly satisfies users' various expectations. The research result implies that, for social media to have competitive advantage in the market, it is better to provide convenience and real-time responsiveness in mobile environment and to improve service so that users could more easily utilize network.

Analysis on the Competition among Tourism Information Media through the Theory of the Niches (적소이론을 이용한 관광정보미디어간의 경쟁 분석)

  • Paek, Ji-Hyeon;YiKook, Jou-Yeon;Kim, Hyo-D.
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.448-458
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    • 2011
  • The availability of many smartphone applications and ubiquitous Wi-Fi technology has greatly spread the uses of smartphones. Particularly smartphones with the locative media services in tourism are booming because location-based technology such as GPS is well suit with tourism and tourists' needs. Smartphones also overcome the technological limit of traditional information media such as printed book, newspaper, etc. Based on the Niche Theory, the study examines the competitive relationships among information media that are used in tourism including smartphones, traditional paper publications, and computers. The paper also examines the niche of each medium based on the theory and finds which medium is more effective and preferred by people who utilize the services before and during their travel.

Convergence and Substitutability between IPTV and Digital Cable TV on Subscribers (IPTV와 디지털 케이블 TV 간의 융합과 대체성 강화에 따른 가입자 변동)

  • Hwang, In Young;Park, J. Hun
    • Informatization Policy
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    • v.22 no.2
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    • pp.19-34
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    • 2015
  • Due to rapid convergence trends in the digital pay TV market, differentiation among the competing medias decreases and substitutability is increasing. The current study aims to explain the effect of service substitutability among competing media on the size of domestic digital pay TV subscribers. For the analysis, the Lotka-Volterra model, an ecological competitive diffusion model, was used to obtain the basic model for a simulation study. A simulation was performed by adjusting independent variables of substitutability to estimate the size of subscriber for particular media. The relationship between the digital cable TV and the IPTV is identified as a predator-prey relationship and the digital cable TV is found to be superior to the IPTV. The simulation results showed that the increase of convergence and substitutability result in the decrease of the entire media market. Especially, the IPTV is estimated to face the greatest loss in this context.

그룹웨어에서의 멀티미디어 기술 활용

  • 황삼청
    • Proceedings of the Korea Database Society Conference
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    • 1995.12a
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    • pp.43-49
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    • 1995
  • 최근 국내외적으로 기업경쟁이 치열해지고 개인 작업뿐만 아니라 그룹 공동작업을 지원하여 조직 전체의 팀웍과 작업 생산성을 향상시켜 "경영 효율을 증대"하고 "조직 경쟁력을 강화"하는 전략적 가치가 부각되면서 조직 경쟁력을 강화하는 방안으로 그룹웨어의 활용 범위가 급속히 넓혀지고 있다. 본 논문에서는 이러한 그룹웨어에서의 멀티미디어의 역할과 활용방안을 조명해 보고자 한다.

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The Cultural Politics of Media Diversity: Moving Beyond the Marketplace of Measurements (미디어 다양성의 문화정치학: 측정의 자유시장, 그 울타리를 넘어서)

  • Nam, Si-Ho
    • Korean journal of communication and information
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    • v.51
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    • pp.136-155
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    • 2010
  • Media diversity, coupled with the logic of competition in the global media market, has become a fashionable yet unfitting lingo of media policy in Korea. Media diversity has been fenced in the neoliberal economic logic of market competition and so tamed to consumers' free choice in the market. It is within this context that this article attempts to problematize narrowly-defined, market-oriented, and measurement-obssessed funtionalistic approaches to media diversity. In doing so, the article provides a critical overview of various definitions of media diversity. It also reveals how certain definitions, justifications, and measurements are legitimized and normalized in the name of science and objectivity. The core argument is that reflecting a larger neoliberal, deregulatory turn in media policy, media diversity has shifted from the pluralistic principle of democracy to the matter of free market choice or the myth thereof. It then focuses on the ongoing debate between state interventionists and free market liberals over the relationship between media ownership concentration and content diversity. Finally, it puts forth some recommendations as to how media diversity ought to be reconsidered as reformers' cultural politics, rather than marketeers' science, and discusses implications diversity has for deepening Korean democracy.

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Analysis of Business Strategy for Korean Ethnic Media Companies based on Resource Based View (글로벌 한국어 방송사의 경영전략 연구 : 기업자원모델을 중심으로)

  • Kim, Jongha;Chung, Yoonkyung
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.147-170
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    • 2016
  • This study has identified the current status and challenges to development of Korean Ethnic Media Companies in North America, China, and Australia New Zealand and aimed to understand implication of cultural policy. It examines the media circumstances, business resources of Korean Ethnic Media Companies(KEMC), and Korean ethnic broadcasting aid project which is operated for 10 years, and interviewed nine CEOs' of KEMC. According to the analysis, KEMCs in North America are in the market which is fully exposed to competition. China's KEMCs are the "limitedly localized market" which is supported by the government's regulatory for minority media. Australia & New Zealande's KEMCs are the market which potential growth is expected. North American KEMCs are needed to upgrade the business structure and organizational resources for content differentiation. China's KEMCs have to diversify financial resources and to consolidate content power. and Australia & New Zealande's KEMCs need support & cooperatation from home country for ensuring high-quality content.

Price Competition in Duopoly Multimedia Cloud Service Market (복점 멀티미디어 클라우드 서비스 시장에서의 가격 경쟁)

  • Lee, Doo Ho
    • The Journal of the Korea Contents Association
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    • v.19 no.4
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    • pp.79-90
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    • 2019
  • As an increasing number of cloud service providers begin to provide cloud computing services, they form a competitive market to compete for users. Due to different resource configurations and service workloads, users may observe different response times for their service requests and experience different levels of service quality. To compete for cloud users, it is crucial for each cloud service provider to determine an optimal price that best corresponds to their service qualities while also guaranteeing maximum profit. To achieve this goal, the underlying rationale and characteristics in this competitive market must be clarified. In this paper, we analyze price competition in the multimedia cloud service market with two service providers. We characterize the nature of non-cooperative games in a duopoly multimedia cloud service market with the goal of capturing how each cloud service provider determines its optimal price to compete with the other and maximize its own profit. To do this, we introduce a queueing model to characterize the service process in a multimedia cloud data center. Based on performance measures of the proposed queueing model, we suggest a price competition problem in a duopoly multimedia cloud service market. By solving this problem, we can obtain the optimal equilibrium prices.

Analyzing Korean Media Industry Trends and Competitive Strategies by Introducing Comprehensive Programming Channels (종합편성채널 도입에 따른 국내 미디어산업 변화 및 사업자 경쟁방안에 관한 연구)

  • Cho, Ji-Yeon;Song, Ju-Ho;Lee, Bong-Gyou
    • Journal of Internet Computing and Services
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    • v.12 no.1
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    • pp.39-53
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    • 2011
  • Recently, a new media reform bill has passed through the National Assembly in Korea. The introduction of comprehensive programming channels that combine news and entertainment programs is expected to have a direct and indirect effect on the media related industry. And it affects not only existing traditional media operators, but also companies that consider entering the comprehensive programming business. This study analyzes the changes caused by the emergence of new businesses and identifies competitive strategies. Using Scenario Network Mapping (SNM) that is a scenario planning methodology for developing an industry network map in a complex environment. As a result of this study, the following competitive factors were identified: new business competitiveness, government policy and support, and content differentiation. This study has significance as an initial study on comprehensive programming channels strategies. It also provides implications to the government and the entrepreneur who is considering starting a comprehensive programming business.

The Analysis of Korean Fair Trade Commission's Judgemental Cases of Cartels in Telecommunications and Media Industry (통신 및 미디어 산업에서의 카르텔에 대한 심결사례 연구 행정지도, 카르텔유형, 경쟁제한성 판단, 카르텔 제재를 중심으로)

  • Oh, Jeong-Ho
    • Korean journal of communication and information
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    • v.46
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    • pp.627-670
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    • 2009
  • This study analyzed Korean Fair Trade Commission's judgemental cases of cartels in telecommunications and media industry and presented the following results. First, cartels were formed frequently in multi-channel broadcasting industry, telecommunications industry, movie industry, and newspaper industry. In addition, price-fixing were observed in almost all subfield of telecommunications and media industry. Second, administrative guidance facilitated more opportunities for collusion in the telecommunications industry than in the media industry. Third, the telecommunications and media industry, similar to overall domestic industries, had a high proportion of hard-core cartels. Fourth, the depth of judgemental case in evaluating agreements among competitors was generally low, even though detail evaluations were found in the cases of large fines. Fifth, the overall level of sanctions was relatively low.

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