• Title/Summary/Keyword: 문화커뮤니케이션

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The Emotional Expression Character study of Utilizing Advertising Media (문자를 활용한 매체광고의 감성적 표현)

  • Kim, Young-Kook
    • The Journal of the Korea Contents Association
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    • v.10 no.3
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    • pp.166-174
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    • 2010
  • As the speed of social change consumers' buying patterns change, with an effective and competitive means of communication is an effort to find ads world. Characters have to maximize its own image, the character font used for the situation fits perfectly expressed in the formative Calligraphy differentiated pay plan as part of Calligraphy is considered. People feel in the hand by writing letters that can not be standardized as a strong symbol and symbolism, and the appeal and beauty, dynamic motion, mystery, and can be expressed. Design disciplines across all areas of Calligraphy extensive coverage, digital coolness of the hard preparation for the soft and warm lyricism analogue availability is required to meet contemporary needs. Media ads that emphasize the use of the Calligraphy emotional representation of the contents of the ads favorable to improve cognitive function, attention, recall of positive affect and, therefore, character-driven emotional expression as an art communications capabilities with one of the media is situated in the heart of the culture.

Constructing New Paradigms in the Design Education System -New suggestions in the design environment and design education for the information network era- (정보네트워크 시대의 새로운 디자인 지식체계 구축을 위한 교육 프로그램 연구 -정보 네트워크 시대의 디자인 환경과 디자인 교육의 새 방향-)

  • 이현주;신계옥;이은주;김태경;류성현
    • Archives of design research
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    • v.14 no.2
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    • pp.267-278
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    • 2001
  • Beyond the simple stage of technical development, the growth of information networks have changed areas such as the economy, communities, and education. Existing knowledge and new knowledge about these things have developed and either coexist or conflict with each other. It is difficult to predict the result of this interaction since old and new information is changing so quickly. The transition from a simple communication to an interactive communication is related to a changed communication environment which involves a more complex level of understanding. Establishing the new design concept which is aimed at the future and developing new educational programs which respond to these new information networks are important in order to educate designers who can adjust to the new information network era and construct design education. This paper reports research about the process of developing new education systems that explore the new design paradigms, the changing information network, and the proper approaches to developing design education programs which fulfill these requirements.

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Precarity and Hope in Digital Labor: In-depth Interviews on the Off-campus Internship Experiences of College Students (디지털 노동의 불안과 희망: 대학생의 '대외활동'에 대한 심층 인터뷰)

  • Lee, Hee-Eun
    • Korean journal of communication and information
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    • v.66
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    • pp.211-241
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    • 2014
  • In the era of neoliberalism with high rate of youth unemployment, young college students are forced to believe that the only way to enter the job market is by accepting and participating temporary off-campus apprenticeship, which often disguised as an internship for the creative culture and knowledge. This article discusses that the mode of off-campus apprenticeship, which is supposed to voluntary and participatory, bears in fact a strong resemblance with digital labor. Based on a series of in-depth interviews with college students, this study argues that the apprentice-typed labor denotes a process by which immaterial labor or free labor coincides with self-directed job training. Throughout the digital labor processes young college students are in a constant oscillation between precarity and hope, negotiating their autonomy and social conditions in the neoliberal work environment. The digital labor accumulates students' knowledge and information as a form of commodity, which in turn supports communicative capitalism.

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A study on camping brand's BI formation and branding strategy - Focused on related word research based on big data for sensible approach & market research for cognitive approach (캠핑 브랜드의 브랜드 아이덴티티(BI) 구축 및 전략 - 감성·인지적 접근을 기반으로 한 빅 데이터 및 마켓조사를 중심으로 -)

  • Choi, Soo-Ah;Lee, Ae-Jin
    • Journal of Communication Design
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    • v.63
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    • pp.336-347
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    • 2018
  • Nowadays, in Korea, the number of campers is increased over 5 million. Many Korean camping brands have excellent qualities however, a lot of times weak brand identities to be globally known. The purpose of this study is to provide helpful sources to have strong brand identities, add more values based on related word research from big data and market research. The data is to be analysed by sensible & cognitive approaches. The keywords for the sensible research are 'camping, camp, camping brand, and camping design'. Then 17 representative oversea brands and 10 Korean brands were analysed for the market researches. From related word research from big data, we can find out the thinking process of potential consumers, how people communicates to exchange information, and what can be the sources to add brand values. Also from the market researches, we were able to find that successful brands have distinctive brand identities, stories, logos with representable colors and they continuous produce signature designs and own way of color matching.

Has the Collectivism of Koreans been changed? An exploratory study (한국인의 집단주의 변화에 대한 탐색적 연구)

  • Yang, Jungeun;Lie, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.593-610
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    • 2020
  • The purpose of this study is to explore how the collectivism of Koreans has changed or has not changed. Through in-depth interviews and FGI with the older and new generations, keywords that express Korean collectivism today were discovered. First, the collectivism of Koreans is defined as 'selective collectivism', which is based on a more compact group consisting of self-selected members rather than a given group as before. Second, with the development of technology, online collectivism, in contrast to offline collectivism, emerged. Online collectivism is based on communication using online technology, and is characterized by horizontal relationship based on anonymity and 24-hour connectivity that transcends time and space. Third, the most important factor that composes Korean collectivism was found to be 'Cheong', which was recognized as an unchanged aspect of collectivism. Lastly, for Koreans, the group is closely related to self-identity, and for this reason, Koreans are obsessed with the sense of belonging to the group membership and the relationship with the members. The implications and limitations of the study were discussed.

A Study on the Influence of Sender Characteristics and Disaster Messages on Members' Response Behavior in Response to COVID-19: Focusing on the Mediating Effect of Public Relations (코로나19 대응에서 발신자 특성과 재난 메세지가 구성원의 반응행동에 미치는 영향에 관한 연구: 공중관계성의 매개효과를 중심으로)

  • Ki-Sik Jung;ChongSoo Cheung
    • Journal of the Society of Disaster Information
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    • v.19 no.2
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    • pp.352-362
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    • 2023
  • Purpose: For effective crisis communication in the event of a disaster, we present policy measures by exploring what activities are required of companies on a daily basis. Method: Employees working for L company were surveyed about the disaster response department, disaster message, and perception of the company during the company's response to COVID-19, as well as the level of response behavior of the employee. Results: First, caller characteristics did not have a significant effect on behavioral changes of members. Second, while the disaster response message within the company had no effect on the members' normative behavior, it had a positive effect on the discretionary behavior. Third, caller characteristics and disaster response messages had a positive effect on public relations, and public relations appeared to mediate caller characteristics and members' discretionary behavior. Conclusion: Studies on disaster response messages are required in the disaster control tower inside the company in normal times, and activities to build a member-friendly corporate culture for strengthening public relations are needed.

Research on the influence of Chinese Thinking mode on design thinking (중국적 사유방식이 디자인 사고에 미치는 영향 상관 연구)

  • Li, Xin;Lee, Dong-hun
    • Journal of Communication Design
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    • v.66
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    • pp.284-296
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    • 2019
  • Thinking mode, as the condensation of the internal spirit of a nation, has been inherited till now through abundant historical precipitation, and is also a thinking tool for people to think and solve problems. Different from traditional styles and materials, the way of thinking not only has a more essential impact on design, but also makes traditional culture more vital in design. Taking the influence of Chinese mode of thinking on design thinking as the main research object, in the first place, this paper sorts out the concepts and development of thinking mode and design thinking, and summarizes three characteristics of Chinese mode of thinking: relational, collective and perceptive. Furthermore, it puts forward the influence of thinking mode on design thinking, mainly focusing on the definition of design problems, sub-problem sequencing and solution construction. Last but not least, through a series of Chinese design cases, this paper concretely analyzes how Chinese thinking mode provides national design language for Chinese design.

Establishment of Asia Maritime Education Center 아시아 해사영어 교육센터 구축에 관한 연구

  • Park, Jin-Su;Choe, Seung-Hui
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2016.05a
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    • pp.148-150
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    • 2016
  • 다국적 선원으로 구성된 선박환경에서 근무하는 선원들에게는 원활한 의사소통을 위한 영어구사능력뿐만 아니라 서로 다른 문화에 적절히 대응하고 융합하는 이문화 커뮤니케이션 능력함양이 절대적으로 요구된다 할 것이다. 특히 필리핀, 중국, 인도, 일본, 인도네시아, 한국, 미얀마를 비롯한 아시아 선원들이 전 세계 선원시장에서 차지하는 비중이 50%에 달하는 점과, 이들 국가들이 영어를 모국어로 사용하고 있지 않은 점을 고려할 때, 아시아 지역 선원들에 대한 해사영어 교육훈련의 중요성은 아무리 강조하여도 지나치지 않을 것이다. 따라서 이 연구에서는 아시아해사영어교육센터에 대한 구성과 역할 및 향후 추진방향 등을 제시하고자 한다.

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이달의 광학인-한국후지필름(주) 김학수 영업이사

  • Yun, Mi-Seon
    • The Optical Journal
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    • s.99
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    • pp.42-44
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    • 2005
  • “디지털은 메시지다”라고 말한 마셜맥루한의 말을 굳이 인용하지 않아도 될 만큼 디지털기술은 우리 생활 깊숙한 곳으로 스며들고 있다. 90년대 초, 폭발적인 보급력을 지닌 디지털카메라는 메시지가 담긴 이미지커뮤니케이션을 가능케 한 커뮤니케이터다. 과거 아날로그 시대에서부터 최첨단 디지털카메라까지 한국후지필름(주)의 김학수 이사는 26년간 한국후지필름(주)에서 기획실,영업, 관리, 신규사업을 거쳐 인화지/아날로그 현상소 영업을 비롯해 필름, 디지털 인화점 등 사 진관련 분야의 여러 곳을 섭렵한 베테랑이다. 아날로그의 깊은 멋과 디지털의 세련됨을 함께 지닌 김 이사는 95년도 통신 분야에서 디지털화의 기틀을 마련한 경험을 바탕으로 사진업계의 디지털화를 구축하고 있다. 김 이사는“사진을 일상의 엔터테인먼트로 사용하는 유저들이 촬영 후 디지털 인화/출력 문화로의 연계가 업계의 관건”이라고 언급했다.

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IT Governance Issues in National Computing and Information Agency (정부통합전산센터의 IT 거버넌스 이슈)

  • Lee, seok-in;Lee, su-wha
    • Proceedings of the Korea Contents Association Conference
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    • 2011.05a
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    • pp.445-446
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    • 2011
  • 전자정부사업은 본질적으로 이해당사자 사이의 갈등을 내포하고 있어 막대한 사회적 비용을 초래하기 때문에 이에 대한 적절한 조정과 협력이 중요하다. 정부통합전산센터는 정부부처별, 기관별로 구축 운영 중인 전산시설, 운영인력 등 정보자원을 통합하여 공동활용체계를 구축하는 대표적인 전자정부사업으로 현재 대전과 광주에 설치되어 있다. 2006년부터 단계별 통합을 추진하고 있는 정부통합전산센터에는 다양한 IT 거버넌스(IT Governance) 이슈가 잠재되어 있으며 이를 해결하기 위한 방안 마련이 시급하다. 본 연구에서는 IT 거버넌스 관련 문헌연구와 전문가 의견수렴을 통해 조직문화, 업무프로세스, 구성원역량, 커뮤니케이션 분야에서 IT 거버넌스 이슈들을 선정 후 정부부처, 정부통합전산센터 및 외주업체 관계자들을 대상으로 인터뷰와 설문조사를 통해 해결방안을 찾고자 하였다. 본 연구의 결과는 공공부문 IT 거버넌스에 대한 국제적인 성공모델 정립에 기여할 수 있을 것으로 사료된다.

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