• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.99-104
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• 2020

This paper examines the performance according to the combination pattern of HRM and business strategy. The business strategy was divided into Miles & Snow's prospector, defender, and analyzer. Data were collected from the Korea Labor Institute's workplace panel survey from 2005 to 2015, and the analysis used 465 companies that are common respondents of the six wave surveys. To test the research model, structural equation modeling was employed. The results of the analysis showed that the combination of high commitment HRM and prospector had a positively significant effect on the performance. Contrariwise, the combination of high commitment HRM and defender, the combination of high commitment HRM and analyzer were not significant effect on performance.

• Journal of Creative Information Culture
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• v.5 no.1
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• pp.1-13
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• 2019

This study investigated how general blended learning strategies and flipped-learning instructional strategy affect college students' social presence and group cohesion. The main results of this study were summarized as follows. First, the group of flipped-learning instructional strategy was more effective in college students' social presence than general blended learning. Second, it was found that groups using flipped-learning instruction strategy had more positive effects on improving group cohesion among college students than those using the general blended learning instructional strategy. The results of this study can influence the identification and verification of the main components to be considered when using flipped-learning instruction strategy in blended learning environment. The results of this study can influence the identification and verification of the main components to be considered when using flipped-learning instruction strategy in blended learning environment.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.147-159
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• 2016

The purpose of this study is to provide PR campaign strategies for revitalization of reading culture that are pertinent to Korean situation through analyzing successful international PR campaign cases of advanced countries in reading. For analyzing successful international PR campaign cases for revitalizing reading culture, this study selected four international PR campaign cases from Europe, North America, South America, and Oceania. In addition, this study analyzed the goals and objectives, strategies and tactics, and strengths and weaknesses of the selected PR campaigns in order to draw a way for establishing effective PR campaign strategies for expanding social support about reading culture and diffusing reading culture. According to the findings of this study, the selected PR campaigns are maximizing PR effect by getting attentions of news media and public through using unique and ingenious ideas, and utilizing convenience for public to participate PR campaign easily as a main PR strategy. Furthermore, the selected PR campaigns are improving public's participation in the PR campaign by targeting readers who usually like reading as a main target audience, and maximizing public's participation in the PR campaign by using interesting elements that are attracting attentions from the public.

• The Journal of the Korea Contents Association
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• v.8 no.4
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• pp.137-146
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• 2008

The establishment of differentiated place image is becoming more important as a cultural tourism development policy in order to secure regional identity and boost regional economy. Place marketing strategies using culturally and historically differentiated regional places is very valuable as part of a regional development strategy to strengthen regional competitiveness. To construct place image as a differentiated brand, place image positioning suitable for a specific place and region needs to be established and comprehensive marketing strategies are required to generate various synergy effects. Based on existing theories and discussions regarding place and place marketing, this study is aimed at seeking for possibility as a cultural activity space and its more efficient use plans by selecting a region which has historical and cultural backgrounds and assets about Hamel's drift and stay. For these purposes, this study investigated historical and cultural backgrounds through a case study and made suggestions about brand making and place image promotion. In addition, this study aimed to examine efficient plans and utilization possibility for comprehensive image construction.

• Korean journal of communication and information
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• v.21
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• pp.63-86
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• 2003

Digital TV is expected to usher in a new era of TV. Thanks to digital and network technologies, TV will no more be a dumb terminal as it is today. It will incorprate the computer and thus become an intelligent device which serves not only high quality broadcast programming, but a variety of information services much like the current networked-computer. However, the real world picture of digital TV is clearly different from such a rosy vision. Albeit too early to tell, the cases in Europe and the US attest that the digital transition suffers a setback in terms of technology, policy, business, marketing, and the users. As such, the digital transition is generally problematized in terms of policy, business model, marketing strategy, and so on. Comparatively speaking, the issues of technology, policy, business and marketing are not so complicated than that of digital TV users because of the cultural issues involved in the adoption of digital TV. In other words, the technological transition to digital TV is far easier than its cultural transition. The cultural transition demands policy makers and industries of different approaches to successfully facilitating the digital transition.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.34 no.3
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• pp.5-35
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• 2023

This study aims to propose desirable operational strategies for public library programs as a means to alleviate the daily difficulties faced by married immigrant women. To achieve this, We conducted an analysis of 326 multicultural programs from 132 institutions, all of which were supported by the Ministry of Culture, Sports and Tourism in 2022. The purpose was to gain an understanding of the current situation and identify any issues related to these programs. Additionally, we conducted interviews with married immigrant women to gain insights into the challenges they encounter in Korean society and to determine their specific demands regarding library programs. Furthermore, we interviewed librarians responsible for multicultural services to better comprehend their experiences in managing such programs and to understand their perceptions of multicultural services for married immigrant women. Based on these findings, we have proposed four operational strategies for public library programs targeting married immigrant women. These strategies include: 1) Program content, 2) Program operation method, 3) Building a personal network and utilizing human resources, 4) Collaboration with other institutions.

• The Journal of the Korea Contents Association
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• v.11 no.4
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• pp.389-403
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• 2011

The objective of this study is to find out how strategic human resource management(SHRM) of a facility security firm affects its organizational culture and behaviors of its members. This study was executed in June 2010 with facility security officers(FSO) in four private security firms by using a judgment sampling technique. A total of 343 FSOs were used in final analysis. Coefficient of reliability(Cronbach's coefficient alpha) of the survey was 0.691. The conclusion was as follows: First, SHRM of facility security firms exert its influence on organizational culture. That is, promotion of education/training, compensation, making avid followers, and career development may facilitate settlement of hierarchical, development-oriented, agreement -based and rationality-oriented culture. Second, SHRM of security firms would affect organizational citizenship behaviors(OCB), i.e., the promotion of education/training, compensation, making avid followers, and career development would tend to enhance consideration for others and altruistic, participatory, conscientious and gentlemanly behaviors. On the other hand, if proper compensation is not made, above-mentioned behaviors would decrease. Third, organizational culture of security firms tends to affect OCB. That is, when hierarchical, development-oriented, agreement-based and rationality-oriented culture is settled, consideration for others, altruistic, participatory, conscientious and gentlemanly behaviors tends to be enhanced.

• Cartoon and Animation Studies
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• s.32
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• pp.289-313
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• 2013

According to many researches on brand management, the decision makings on brand marketing should center on the brand identity. Based on the brand management theory, Brand Identity-based OSMU Strategy has been suggested, in which the decision makings for culture content's OSMU should be focused on the brand identity of content to maximize the brand equity. In this study, the effectiveness of suggested brand identity-based OSMU strategy model is empirically studied, together with the effect on the brand equity. The study on the consumer's attitude toward the Harry Potter T-shirt with the associations of 'magic, courage and confrontation against evil' proved that consumers respond more favorably in terms of their recognition of the fit-to-content, preference and perceived quality. With this result, the positive effect of brand identity-based OSMU on consumer attitude is verified. On the other hand, the study on the effect of brand identity bearing T-shirt on brand equity did not support the hypothesis that the brand identity-based OSMU has the positive feedback effect on the brand equity of culture content. Still, while the brand equity is established through the long period of time with consumer's consistent experience on the certain culture content, the effect of brand identity-based OSMU on brand equity has a room for further discussion and research. While the ultimate goal of marketing is to create the power brand with high brand value, the further discussion on the effective culture content OSMU strategy to create a power brand is needed.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.167-170
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• 2009

기업 CI 디자인은 시각적 요소의 차별성뿐만 아니라 기업 소비자에서 제공하는 제품과 제품에 수반되는 모든 것이 경쟁기업과 차별되게 인식되는 기업의 통합적 이미지 및 가치이다. 오늘날 브랜드 전략과 맞물려 기업아이덴티티 전략으로 그 중요성이 날로 강화되고 있는 상황이다. 본 논문의 목적은 중국과 한국의 기업 CI 에 대한 시대별 비교 분석을 통해 어떤 시대감성이 CI 디자인에 반영되었으며 CI 디자인에 있어 글로벌 커뮤니케이션 못지않게 전통 문화적 요소가 중요함을 밝히고자하는 데 있다.

• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.50-52
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• 2003

디지털 시대를 맞이한 오늘의 패션기업은 정보화ㆍ글로벌화 및 양극화된 고객의 욕구에 효율적으로 대응하기 위한 글로벌 전략이 요구되고 있는 실정이며, 아웃소싱은 차별화 된 소비자의 기호와 경쟁환경에 효율적으로 대응할 수 있어 경쟁력 강화의 주요한 수단으로 부각되고 있다. 지금까지 아웃소싱에 관한 많은 연구가 IT산업을 중심으로 수행되어 온 반면, 패션분야에서의 아웃소싱에 관한 연구는 초기단계에 있어, 점차 확산되어 가는 패션산업에서의 아웃소싱에 대하여 학문적 자료의 제시가 필요한 상황이다. (중략)